Désormais, les consommateurs pourront allier le plaisir de manger à la variété nutritionnelle avec quatre familles d'aliments : fruits et légumes, boissons rafraîchissantes sans alcool, produits céréaliers ou produits laitiers...
Une réponse pour les navetteurs qui rentrent tard le soir et trouvent leurs commerces de proximité fermés ?
We’ve seen marketing agencies use vending machines as part of their promotions before, one that served iced tea whenever you tweeted it, one that dispensed beer if you rugby tackled it and even one that dispensed free cake at a bus stop.
This time, Spanish agency Momentum installed 18 vending machines for Coca-Cola’s lemonade drink Limon&Nada that were equipped with thermometers. The reason for this is that the hotter the weather got, the cheaper the drinks would become.
According to marketingnews.es (original article is written in Spanish), the vending machines, which were set up in water or amusement parks, will reduce the price of a drink depending on how hot it is from July to September. At temperatures of up to 25°, the cans will cost consumers €2. When the temperature reaches 26°-29°, the price drops to €1.40 and when the temperature reaches 30°, they can be bought for half price costing only €1. Also, the agency set up a giant canvas in the city of Seville measuring 12 x 9.5 meters to help promote the campaign.
Advertising shticks have come a long way, especially for companies like Coca-Cola. In an effort to retain its position as the number 1 global brand, the company has recently equipped vending machines with webcams and Microsoft Kinect sensors.
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