People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you. In this era where we’re all terrified about who’s linking to us, […]
As indie filmmakers, we often don't have millions of marketing dollars (or any at all) to spend on turning our films' titles into household names. Getting "organically" ranked highly by Google and other leading search engines is the single most cost-effective way to created a sustained marketing presence for your film.
When browsing film submissions, there are key things us indie film distributors look for. A BIG one is great key art. It is challenging to market a movie with a low substance, cheaply designed cover. Your front image is your opportunity to grab people's attention, and usually you only have about 5 seconds to do it.
Not sure how to do that? We're here to tell you exactly what it is that sells.
Mangu TV's insight:
Great resource if you are thinking of you film's cover art
Scientists are identifying precisely how our brains register stress and the effect this has on our functioning. Thought is a chemical movement in the brain, which leads to direct responses in the rest of the body. When the brain registers stress or danger, there are chemical responses, which increase our ability to focus or to move quickly.
Low, warm, voiceovers. The obviously forced inclusion of different ethnicities. Sped-up footage of people walking through cities. These are just some of the generic images and graphics that this hilarious video parodies with "This is a generic brand."
As a social media manager, you're probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there's an answer to the woes of social media publishing: content curation. Here are 5 problems that social media publishers face and how content curation helps alleviate the pain. Continue reading →
Film Courage is a website and radio show focusing on DIY/DIWO approaches to indie filmmaking. We aim to empower independent filmmakers and other creatives through interviews and stories from fellow artists.
Brands and prominent users like comedian Rainn Wilson are complaining about Facebook’s algorithm changes and how that forces them to pay money to reach their fans and followers — but Facebook has always been that kind of network. It controls the signal-to-noise ratio, not you
Nonprofits have limited resources, limited staff time at their disposal, and missions that are crucial to the protection, advancement, and progress of our society. There should never be a day when we dedicate time to building a list, or earning a “friend” that doesn’t advance our mission. If the online engagement you’re doing feels shallow, it probably is. If it isn’t obvious how “likes” translate into social change, then they probably don’t. And if you’re just “maintaining” your database or “managing” your churn, you’re probably making the same mistakes that I was.