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This is what happens when Facebook controls the signal, and it defines you as noise

This is what happens when Facebook controls the signal, and it defines you as noise | Distributing Film Online | Scoop.it
Brands and prominent users like comedian Rainn Wilson are complaining about Facebook’s algorithm changes and how that forces them to pay money to reach their fans and followers — but Facebook has always been that kind of network. It controls the signal-to-noise ratio, not you
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Distributing Film Online
Online film distribution is what we at Mangu.tv do for a living.
Here is where we collect information and links that we find very useful, or very interesting, for our work.
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Is social media and digital advertising drowning in a sea of fakery?

Is social media and digital advertising drowning in a sea of fakery? | Distributing Film Online | Scoop.it
Did you know that:61.5pc of web traffic is not human.57pc of online video ads are unviewable.Or watch Bob Hoffman’s recent keynote speech at Advertising Week Europe:These are just some of the
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How To Amp Up Your User Engagement (And Get More Links)

How To Amp Up Your User Engagement (And Get More Links) | Distributing Film Online | Scoop.it
People like to link to content that shows signs of life. If you have an active community, people are more likely to return often — and that increases the chances that when they need to link to something, it might be to you. In this era where we’re all terrified about who’s linking to us, […]
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Sick of Internet comments? Us, too – here’s what we’re doing about it

Sick of Internet comments? Us, too – here’s what we’re doing about it | Distributing Film Online | Scoop.it
Starting this weekend, the Chicago Sun-Times and the other titles in the Sun-Times Media group will temporarily cease to run comments with our articles.
Mangu TV's insight:

should you allow comments in your website?

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We Need Better Pricing for Movies and Television — Medium

We Need Better Pricing for Movies and Television — Medium | Distributing Film Online | Scoop.it
Today there is more premium content available instantly than a human being could watch in several lifetimes.
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How to Market Your Blog

How to Market Your Blog | Distributing Film Online | Scoop.it
The trick is that you're not marketing anything at all.
Mangu TV's insight:

A web native's view

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SEO: Lifeblood of the Indie Filmmaker | Artist Services

SEO: Lifeblood of the Indie Filmmaker | Artist Services | Distributing Film Online | Scoop.it

As indie filmmakers, we often don't have millions of marketing dollars (or any at all) to spend on turning our films' titles into household names.  Getting "organically" ranked highly by Google and other leading search engines is the single most cost-effective way to created a sustained marketing presence for your film.

Mangu TV's insight:

A good SEO primer

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film marketing: the importance of your cover art

film marketing: the importance of your cover art | Distributing Film Online | Scoop.it

When browsing film submissions, there are key things us indie film distributors look for. A BIG one is great key art. 

It is challenging to market a movie with a low substance, cheaply designed cover. 
Your front image is your opportunity to grab people's attention, and usually you only have about 5 seconds to do it.

Not sure how to do that? We're here to tell you exactly what it is that sells.

Mangu TV's insight:

Great resource if you are thinking of you film's cover art

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Simple Practice for Stressful Times | Tribal Ground

Simple Practice for Stressful Times | Tribal Ground | Distributing Film Online | Scoop.it

Scientists are identifying precisely how our brains register stress and the effect this has on our functioning. Thought is a chemical movement in the brain, which leads to direct responses in the rest of the body. When the brain registers stress or danger, there are chemical responses, which increase our ability to focus or to move quickly.

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Is It Possible to Measure Social Media ROI?

Is It Possible to Measure Social Media ROI? | Distributing Film Online | Scoop.it
Spending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return on investment (ROI)?
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How to Get Ordinary People to Be Extraordinary

How to Get Ordinary People to Be Extraordinary | Distributing Film Online | Scoop.it
The biggest misconception you can make in business - or life - is that the people around you are somehow limited in ways that make it impossible for them to rise past a certain level. If you perceive
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Twitter Tips for Beginners: Everything I Wish I Knew When I Started

Twitter Tips for Beginners: Everything I Wish I Knew When I Started | Distributing Film Online | Scoop.it
A collection of Twitter tips for beginners, including who to follow, how to engage, and many ways to make the most of your time.
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This Generic Ad Perfectly Sums Up How Every Company Tries To Convince You They're Changing The World

This Generic Ad Perfectly Sums Up How Every Company Tries To Convince You They're Changing The World | Distributing Film Online | Scoop.it
Low, warm, voiceovers. The obviously forced inclusion of different ethnicities. Sped-up footage of people walking through cities. These are just some of the generic images and graphics that this hilarious video parodies with "This is a generic brand."
Mangu TV's insight:

What to avoid when making an About Us video

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How content curation helps social media publishing

How content curation helps social media publishing | Distributing Film Online | Scoop.it
As a social media manager, you're probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there's an answer to the woes of social media publishing: content curation. Here are 5 problems that social media publishers face and how content curation helps alleviate the pain. Continue reading →
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THE NEWBIE’S GUIDE TO SOCIAL NETWORKING FOR CREATIVES | Film Courage

THE NEWBIE’S GUIDE TO SOCIAL NETWORKING FOR CREATIVES | Film Courage | Distributing Film Online | Scoop.it
Film Courage is a website and radio show focusing on DIY/DIWO approaches to indie filmmaking.  We aim to empower independent filmmakers and other creatives through interviews and stories from fellow artists.
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Off The Page – David Hepworth on magazines and beyond

Off The Page – David Hepworth on magazines and beyond | Distributing Film Online | Scoop.it

Somebody asked me the other day whether there would ever again be an act to equal the impact of the Beatles, or even the Sex Pistols. I can’t see how it’s possible.

Mangu TV's insight:

One of the most thought-provoking articles I've read in a long long time

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Free report: the impact of content curation on reaching business goals

Free report: the impact of content curation on reaching business goals | Distributing Film Online | Scoop.it
76% of professionals who used content curation saw an impact on reported business goals in 2013. This free report takes the guesswork out of evaluating curation as a potential business tool.
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Racking Focus: Should Filmmakers Give Away Bonus Features for Free? | Tribeca

Racking Focus: Should Filmmakers Give Away Bonus Features for Free? | Tribeca | Distributing Film Online | Scoop.it
An unusual - but clever - new idea for how to get eyeballs on the screen that takes its cue from the music industry.
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Decision Making in the E-Commerce Shopping Cart: 4 Tips For Supporting Users

Decision Making in the E-Commerce Shopping Cart: 4 Tips For Supporting Users | Distributing Film Online | Scoop.it
Enable decision-making in the shopping cart by providing product detail, allowing access to product pages and letting uses easily delete items.
Mangu TV's insight:

Important tips on shopping cart design 

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When It's Time To Walk Away

When It's Time To Walk Away | Distributing Film Online | Scoop.it
If you are reading this -- you probably are not the type of person to give up easily. Neither am I. You are ambitious and skilled and continue to push forward regardless of what obstacles are in your
Mangu TV's insight:

Food for thought!

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The Value of a Positive Tweet: $22.26*

The Value of a Positive Tweet: $22.26* | Distributing Film Online | Scoop.it

We don't trust brands. We trust people. It's always been this way. And yet the Internet has changed the way we find and respond to other people's opinions about the products they buy. 

Mangu TV's insight:

Very interesting. My keeper: People are more influenced by the negative reviews of people they don't know than of people they know! 

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How To Design For Human Nature

How To Design For Human Nature | Distributing Film Online | Scoop.it
David Lai of Hello Design has one mantra: Keep it simple, stupid.
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How to Use Twitter Hashtags as a Prospecting Tool |

How to Use Twitter Hashtags as a Prospecting Tool | | Distributing Film Online | Scoop.it
Discover how to choose relevant Twitter hashtags for your business, then use Twitter search to find conversations that put you in touch with prospects.
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This is what happens when Facebook controls the signal, and it defines you as noise

This is what happens when Facebook controls the signal, and it defines you as noise | Distributing Film Online | Scoop.it
Brands and prominent users like comedian Rainn Wilson are complaining about Facebook’s algorithm changes and how that forces them to pay money to reach their fans and followers — but Facebook has always been that kind of network. It controls the signal-to-noise ratio, not you
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It’s Time for Marketing and Social Media to Get a Divorce

It’s Time for Marketing and Social Media to Get a Divorce | Distributing Film Online | Scoop.it
Do a mental exercise with me:What if social media were no longer a part of your marketing department?Put down your pitchforks and let me explain.I’m a student of marketing communications. My MBA
Mangu TV's insight:

what do you think?

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Stop building lists. Start building relationships.

Stop building lists. Start building relationships. | Distributing Film Online | Scoop.it
Nonprofits have limited resources, limited staff time at their disposal, and missions that are crucial to the protection, advancement, and progress of our society. There should never be a day when we dedicate time to building a list, or earning a “friend” that doesn’t advance our mission. If the online engagement you’re doing feels shallow, it probably is. If it isn’t obvious how “likes” translate into social change, then they probably don’t. And if you’re just “maintaining” your database or “managing” your churn, you’re probably making the same mistakes that I was.
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