Distance Ed Archive
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Distance Ed Archive
Topics related to distance eLearning in academia and other organizations
Curated by ghbrett
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Rescooped by ghbrett from Digital Storytelling

Seven steps to the perfect story

Seven steps to the perfect story | Distance Ed Archive | Scoop.it

Via José Carlos
ghbrett's insight:

This is a very good infographic that offers the viewer a very useful visual process for creating stories in various media appropriate to the content and audience. 

Lauren Scime's curator insight, July 25, 2013 4:46 PM

I would have to call this the "Joseph Campbell Lite" Infographic - still, a useful resource if only a reminder of the classic monomythic storytelling recipe.

Mervi Rauhala's curator insight, July 30, 2013 4:59 AM

Clever infographic!


John Thomas's curator insight, February 12, 2014 9:07 AM
Seven steps to the perfect story
Scooped by ghbrett

The 12 Trends That Will Rule Products In 2013

The 12 Trends That Will Rule Products In 2013 | Distance Ed Archive | Scoop.it

"Near the end of 2012, a group of us at Ziba got together to review what we’d learned over the course of the year. Working with dozens of clients who serve customers around the world, we designers spend a lot of time observing people as they interact with technology, services, and experiences, noticing how they seek solutions to everyday problems and make decisions. In the process, certain patterns emerge so forcefully that they’re practically unavoidable.


Meeting over three sessions spread out over a week, 23 Zibites (designers, researchers, and creative directors) discussed the patterns we’d seen, and distilled them down to the 12 insights we thought were most current and useful, to us and to our clients. Each one is presented here, as a brief essay that suggests how it will affect business practices in 2013, and as an illustration created by one of Ziba’s designers." - from Source: http://www.fastcodesign.com

ghbrett's curator insight, February 26, 2013 11:55 AM

This article is a really good read because the twelve insights are not just about design, retail or marketing. They deal with services and innovation. I believe this article will be relevant to people in education, training, innovation,and tinkering.


The twelve insight titles are below. Each includes a brief description, some have graphics to support the insight.
1. The Mind Is A Competitive Environment.
2. Customer-Facing Employees Are Your Brain And Your Backbone.
3. Analog Will Never Go Away.
4. Worth Is Determined By Philosophy, Not Price.
5. Narrative Is A Delivery Vehicle To Make Information Stick.
6. Repair And Repurpose Are The New Killer Apps.
7. Technology Moves Too Fast To Care About.
8. Flawless Function Is Tomorrow’s Great User Experience.
9. Brand Loyalty Is How We Escape Decision Fatigue.
10. Human Interaction Has Never Been More Precious.
11. Gen Y Is Creating Its Own Service Economy
12. Everyone Is A Specialist.


As you can see there is a mix of focal points. As I said before from service to objects. From story telling, training, collaborating, to designing, making and repurposing stuff.

My Thanks to Ziba for this insightful article. [ http://www.ziba.com ]

Rescooped by ghbrett from Lean Content Marketing

13 Reasons Your Brain Craves Infographics [Infographic]

13 Reasons Your Brain Craves Infographics [Infographic] | Distance Ed Archive | Scoop.it
This is downright spooky. It's an interactive infographic all about why your brain craves infographics. Food for thought!

Via Gust MEES, Jim Lerman, Ally Greer
ghbrett's insight:

As the old saying goes: "A picture is worth a thousand words." This also reminds me of Malcomb Gladwell's book, "Blink." Amazon: http://amzn.to/13AalVQ

Caroline Price's comment, July 16, 2013 5:56 AM
Draw pictures!
Andrea Remmert's curator insight, July 31, 2013 1:41 AM

It's all about images now. 

Bruce McDuffee's curator insight, August 20, 2013 2:53 PM

It's important to keep in mind your audience and how the ideal prospect likes to consume content.  Scientists or engineers for example my consume or respect different media than consumers of clothing or electronics.