Rotman School Dean Roger Martin explains why business people don't need to understand designers, they have to become designers. Produced by NeoCon.


Notes from the video: "...Business person trained to analytical thinking to produce reliability. ...The Designer is not so much a consistent outcome, but an outcome they love... Design Thinking is thinking that combines the best of analytical thinking with intuitive thinking... the result of the combination of these two is creativity and longevity."