Published Date: July 19, 2012
Source: Chronicle for Higher Education

Title: Inside the Coursera Contract: How an Upstart Company Might Profit From Free Courses

"Coursera has been operating for only a few months, but the company has already persuaded some of the world's best-known universities to offer free courses through its online platform."

"The contract (with the Univ of Michigan) reveals that even Coursera isn't yet sure how it will bring in revenue." -- from the Source

NOTE: This article begins to explore more in depth the operational aspects of Coursera: it's funding model, who is / are the target clientele, who gets paid royalties, who owns the content, and so on.