Published Date: July 17, 2012
Source: NPR Morning Edition transcript

Title: (MOOCs) Silicon Valley Firm To Help UVA Expand Online Courses

"NPRs Claudio Sanchez: "SANCHEZ: In fact, not one of the 16 institutions that Coursera has signed up till now offers academic credit or a degree. Instead, students receive a certificate for completing courses that can last anywhere from four to 12 weeks. Coursera today enrolls 690,000 people in 190 countries and those numbers are growing.

The Silicon Valley entrepreneurs and investors, who thus far have put more than $22 million into the operation, believe they can make lots of money down the road.

The University of Virginia's vice provost Milton Adams says this is not just about money, for UVA it's a chance to join the ranks of institutions that are using technology to help democratize higher education around the world.
In a statement, UVA president Teresa Sullivan said: There are still many unknowns concerning online teaching. But this partnership will in no way diminish the value of a UVA. Degree - rather it will enhance its brand." -- from the Source

The Source is an NPR Morning Edition transcription. The original audio is available at this URL too.


I note with interest President Sullivan uses the words Degree and Brand in the closing remarks. Branding of Academic Institutions seems to be as important as their contribution to the traditional ideals of "increasing the body of knowledge" or "preparing the future leaders and contributors to a better society."