"I don't think any of my colleagues in Rosslyn would put it this way, but I like to think that the unspoken refrain in this kind of work is:
look --really look -- at what is in front of you. stop pretending that things are otherwise. act accordingly." - from the source ( http://learningcircuits.blogspot.com/ )
NOTE: This is a great post. Read it and learn.
It includes a long list of things we should stop pretending about such as, "Let's stop pretending that content curation isn't already a core competency."or "Let's stop pretending that what you're collecting with your LMS has a lot to show in terms of learning analytics, ROI, or business intelligence."