"Three Reasons to Support Educational Start-ups:
1) Educational start-ups have the potential to transform higher education by providing solutions to problems that can’t be solved with existing methods.
2) Ed techinnovators provide products and platforms that give access to educational opportunities to students and instructors around the globe.
3) Start-upsprovide tools that have the potential to improve learning outcomes, increase learner engagement and create life-long learners." from source: https://onlinelearninginsights.wordpress.com
NOTE: The author goes on to explain these concepts along with comments and reactions from recent conference, the Current/Future State of Higher Education (CFHE12). The tone of the article is positive addressing personal issues for teachers as well as those involving organizations. It's a good read about issues of adoption and information diffusion.