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Topics related to distance eLearning in academia and other organizations
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Marshall McLuhan's Four Innovation Fundamentals | Big Think Edge | Big Think

Marshall McLuhan's Four Innovation Fundamentals | Big Think Edge | Big Think | Distance Ed Archive | Scoop.it

"Marshall McLuhan, the outlandish visionary of 60s and 70s who predicted the World Wide Web, created a blueprint for innovation in the digital age.

... McLuhan's underlying ideas on innovation are a powerful blueprint for innovation in the digital age. McLuhan identified four attributes of innovation in his book Understanding Media: The Extensions of Man, and DeGraff has supplied contemporary examples to illustrate them.

 

This lesson is derived from Big Think Edge, an online learning platform designed to help employees help their companies cultivate the new skills and knowledge necessary to invent new products, new markets, new business models, and new industries.

 

INNOVATION HAS FOUR ATTRIBUTES:
   1. Innovation has to enhance something
   ...
   2. Innovation needs to destroy something old
   ...
   3. An innovation returns us to something that we feel we’ve lost
   ...
   4. Innovation over time becomes anti-innovation"
-- from source: http://bigthink.com/big-think-edge/

 

#McLuhan #Innovation #media #innovation-cycle

ghbrett's insight:

Please note that Daniel Honan has expanded more on the Four Attributes. Plus there are links to other resources.

 

This is the first time that I have read insights to McLuhan's work that has made sense to me and explained some of the difficulties with McLuhan work from the books mentioned. The four attributes and explanation are useful when considering adopting new or emerging resources or technology. It reminds me of people who follow the notion of if I purchase X then I have to remove a similar item at home or else I will be overwhelmed with clutter (information?).

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bobembry's Life-TIME Investment System © ℠ ::: RLA + Exp

bobembry's Life-TIME Investment System © ℠ ::: RLA + Exp | Distance Ed Archive | Scoop.it

"rlaexp.com = Real Life Adventures + Exploration

 

... This page is an introductory brainroad for exploring some of the major aspects of our unfolding knowledge economy and knowledge society.

 

... The purpose of this entire site: preparing for a different world and different future across multiple time spans in one’s life and the lives of those connected to you through time: associates in your organizations across time and parent to child to grandchild. Additionally, every topic can be viewed from several vantage points: a top manager looking at other organization members; organization members looking at each other; citizens looking at organizations and their members; an organization looking for acquisition targets … There are serious implications attached to each of these and they are in the news almost everyday." from source: http://rlaexp.com/

ghbrett's insight:

This very long page prints out to be 60 pages long, but it is full of facts, images, knowledge, wisdom, controversial notions, ideas, excitement, and more thoughtful information than I have seen together in one place for a long time. It is one of those resources that becomes a starting point or at least a side journey for those who are engaged in information technology, communication, collaboration, computing, and applied knowledge.

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