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On the way to the modern pharma - all about change & innovation in pharma industry
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Patent wars: has India taken on Big Pharma and won?

A game-changing ruling may force drug companies to put patients, rather than profits at the heart of its business model writes Tim Smedley
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5 Great Acts of Pharma Corporate Social Responsibility

Some of the initiatives pharmaceutical companies have employed in the name of corporate social responsibility

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Biosimilar drugs' global revenues “to hit $2.44B this year"

The world market for biosimilar drugs will reach a value of $2.44 billion for the whole of 2013, representing growth of more than 20% from 2012 and accounting for around 2% of the overall biological drugs market, according to a new study

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Pharma must provide convincing evidence of drug value

The pharmaceutical industry has now entered the Outcomes Era where compounds must supply convincing evidence of a new drug’s value, with proof of the best possible health outcomes and additional benefits if it is to achieve attractive price and reimbursement levels, says new research

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Is pharma innovation still rewarded in the top 5 EU markets?

With cost-containment policies implemented in a large number of countries, the economic downturn has also had a large impact on the healthcare sector. To generate savings, cost-containment policies...
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Which digital tactics provide the greatest ROI for pharma marketers?

As the drug industry gets ready to invest more money into digital marketing to cut costs and increase efficiencies they have a lot of tactic available to them.  Digital marketing, today, isn't just...
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Pharma R&D Model Needs Academic Tech Transfer Collaboration for the Future of Drug Innovation Says New Report

"The current R&D paradigm is bloated, duplicative, expensive, and in the long run, untenable," says GlobalData's Healthcare Industry Dynamics Team Analyst, Adam Dion . "There is a growing consensus in the industry that these challenges must be met collectively by bringing together public, private and government organizations to create multi-lateral collaborations to drive the next wave of scientific discovery."

 

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Big Pharma CEOs Rake in $1.57 Billion in Pay

For people who were blown away to learn recently that the 11 largest global pharmaceutical companies made an astonishing $711 billion in profits over the last decade, here's another measure of the industry's greed: The same companies paid their chief executive officers a combined $1.57 billion in that period.

 

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Honoring Clayton Christensen With New Name, Emboldened Mission

Nearly six years ago, I, along with Dr. Jason Hwang and my mentor Clayton Christensen, founded Innosight Institute, a non-profit, nonpartisan think tank dedicated to improving the world through disruptive innovation.
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What The Pfizer-Merck Diabetes Deal Teaches About Today's Pharma R&D

Despite this competition, Pfizer believes that ertugliflozin may prove to be the best in class.
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Mobile health: Making the business case

The costs and investment return for mobile health strategies vary depending on resource constraints, the number and types of offerings and their responsiveness to customers' needs.
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Edetails soar as pharmas slash sales forces

Pharmas spent 40 more on nonpersonal promotion to healthcare professionals globally last year while continuing to shed sales reps, a Cegedim survey shows.
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Pharma must ‘harness the power of the digital patient’

Harnessing the power of the digitally connected e-patient can not only help produce enormous amounts of savings in the health care system, but can also improve patient outcomes.

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Outcomes the key to pharma negotiation, says report

A new approach to negotiating price and contracts will be needed in the pharmaceuticals industry, a new report has said.
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Europe must pay its way for innovation: Novo chief

Novo Nordisk's chief executive Lars Rebien Sorensen has accused politicians in some European countries of making empty promises to their populations in terms of access to innovative drugs and called for more harmonisation of regulatory systems across the globe.

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Customer Focus in Pharma: the new commercial model – 2/2.

What are the criteria  for the new commercial model of pharma?
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Finding and Valuing Innovation in Pharmaceuticals

The Challenge Facing payer pressure and the need to fill dry R&D pipelines, the pharmaceutical industry seeks new ways to redefine and increase its competitive edge.
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Moving Beyond the Pill: Data Science to Impact Medicine More than the Drugs Themselves

/PRNewswire/ -- The global healthcare industry is in the middle of a massive remix, with disciplines merging and cross-pollinating.  Technology continues to intrude into biology and society, as boundaries shift and disappear.
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Pharma Awakens to the New Normal in Customer Engagement

Pharma is awakening to the "New Normal" in customer engagement. And that's good news for all you digital marketers.
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Charity and Big Pharma make uneasy bedfellows

Sarah Boseley: The alliance between GlaxoSmithKline and Save the Children is a pragmatic one that will do good. But is it the best way forward?
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Save the Children teams up with pharma giant GSK in Africa

International development charity Save the Children is linking up with British pharmaceutical giant GlaxoSmithKline in what both sides say is a unique collaboration to save children's lives in Africa.
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Direct-to-Consumer Viagra: Pharma Sale Strategy of the Future?

One of the world’s largest pharmaceutical companies is trying something new. Starting this week, New York-based Pfizer will sell Viagra directly to consumers, so they don’t need to get it from a pharmacy.
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Accenture Survey: Digital, Multichannel and Analytics and Capabilities Top Priorities in 2013

Accenture survey reveals that digital, multichannel and analytics capabilities will be top strategic priorities for big pharma sales and marketing executives in 2013.
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Top 5 Best Selling Biologics of 2012

Which drugs were the biggest sellers last year? That’s what Genetic Engineering & Biotechnology News asked when compiling their Top 20 Best Selling Drugs
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An Open Letter To The PhRMA CEO On Pharma's Image

The negative public opinion that exists with regard to the pharmaceutical industry is sad and depressing. I personally experienced this negativity when I was on The Dr. Oz Show with industry critic, Dr.
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