To Go from Big Data to Big Insight, Start with a Visual | Disruptive Innovation | Scoop.it

Although data visualization has produced some of the most captivating artistic displays in recent memory, some of which have found their way into exhibits at the New York Museum of Modern Art and countless art installations around the world, business leaders are asking: is data visualization actionable?

 

Advanced digital R&D teams are figuring out how we can draw actionable insights from big data by documenting every tweet, retweet, and click from Twitter and Facebook that points to New York Times content, and then combining that with the browsing logs of what those users do when they land at the Times.

Asking important questions is essential to moving forward effectively with big data. Without visualization, we are much less efficient in getting to the questions whose answers teach us something. That's why visualizing data must be one of the most important tools for data scientists.

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Via Lauren Moss