How Nespresso used a simple business model canvas to change face of the coffee industry.
The business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or existing ones. Leading global companies like GE, P&G, and Nestlé use the canvas to manage strategy or create new growth engines, while start-ups use it in their search for the right business model. The canvas's main objective is to help companies move beyond product-centric thinking and towards business model thinking.
To start, it lets you look at all nine building blocks of your business on one page:
Via Marylene Delbourg-Delphis