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Blaming the blockers: What's the future of online advertising?

Blaming the blockers: What's the future of online advertising? | Display Advertising | Scoop.it
The humble banner isn’t dead yet, but it could be better. Changes there and an emphasis on social could make online advertising less of a battle between blocking software and marketers and give consumers better information.
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Penny Arcade Report on ad-blocking, breasticles - Destructoid

Penny Arcade Report on ad-blocking, breasticles - Destructoid | Display Advertising | Scoop.it
[Minor update: I moved my CPM real-world stats from the comments to the post so that its more visible]
Whether you're an aspiring writer, an...
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Half of Destructoid's readers block our ads. Now what? - Destructoid

Half of Destructoid's readers block our ads. Now what? - Destructoid | Display Advertising | Scoop.it
[Webmaster Dojo is a column where I share my experiences running Destructoid, one of the last sites not owned by a media conglomerate or ven...
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Penny Arcade Launches Kickstarter Project To Remove Advertising

Penny Arcade Launches Kickstarter Project To Remove Advertising | Display Advertising | Scoop.it
Penny Arcade is looking to convert their current website to a completely ad free and service rich version, just like the good old days. They have introduced a Kickstarter fundraising campaign, incl...
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