hearst magazines' new digital president, troy young, talks about the natural evolution to native ads and the challenges of e-commerce.
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Its best-selling items are now all digital. Delete the scoop?
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After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction.
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PMP's seem to be the best way to keep inventory 'expensive'. It will be interesting to see how this pans out... Delete the scoop?
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Agency network joins latest funding round
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A real challenger to Google AdX? Delete the scoop?
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Find out how and why Google might solve it's mobile problem by changing the rules (again).
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Interesting read around the rise of mobile search and ads generally. #Google #MobileAdvertising Delete the scoop?
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The streaming video industry continues to undergo radical transformation. Kun Gao, of Crunchyroll, points to four things to look for in the coming year. Delete the scoop?
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Aided by digital media, U.S. ad spending will grow at a modest but fairly steady rate over the next four years, according to a zenithoptimedia forecast.
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Be sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-platform this holiday season. Delete the scoop?
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As consumers’ comfort levels with smartphones and mobile shopping continue to increase, marketers are seeing the customer profile coming into focus, offering clear insight into the individuals brands are trying to reach.
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The time has come when advertising has in some hands reached the status of a science.
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A mass resignation, timed. (Bringing down the Agency from the inside eh?
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Tapjoy Reconnect motivates individuals to complete actions in exchange for rewards from mobile-app developers.
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TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.
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Video is definitely one of the strongest performers out there today...
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amazon's ad chief lisa utzschneider will talk about the e-commerce giant's latest moves at ad age's digital conference.
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The resounding success of Netflix and Kevin Spacey’s online-only series, House of Cards, has been heralded as precedent-setting by expanding the reach, exclus
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Not audience extension as it is usually known, more so retargeting. But still worth a read.
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Oreo-induced hangover as marketers debate the meaning of #rtm on Twitter Delete the scoop?
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flush with cash from patent settlements, tivo is looking for acquisition targets. Delete the scoop?
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Ad tech is a funny business.Experts and onlookers alike have been hammering the concept of ad networks for the better part of three years, yet when Faceboo... Delete the scoop?
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The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. Delete the scoop?
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47 percent of respondents believe publishers are the best ad campaign media.
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@mobyaffiliates presents the Mobile Ad Networks Market Map!
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The Problem With ImpressionsAdAge.com (blog)So the IAB was born to standardize ad formats across online media properties. Back then, "clicks" were king and the core metric was CTR (click-through rate).
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