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Reconnect with site visitors using beautiful, customized dynamic ads - Inside AdWords

Reconnect with site visitors using beautiful, customized dynamic ads - Inside AdWords | Display Advertising | Scoop.it
Google's official blog for news, information, and tips on AdWords
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Goodbye to Criteo & Struq?

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UK Mobile Ad Spending to Near £1 Billion This Year

UK Mobile Ad Spending to Near £1 Billion This Year | Display Advertising | Scoop.it
Mobile advertising investments are set to rise by 90% this year in the UK, as advertisers invest in mobile search and display formats to engage the UK’s increasingly multiscreen user base.
Sachin Jogia's insight:

The Mobile Advertising landscape looks very exciting. Considerable growth and hence a huge untapped opportunity.

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Look out, Google: Amazon's eyeing your turf

Look out, Google: Amazon's eyeing your turf | Display Advertising | Scoop.it
It's still early days, but the online retail giant is working up a ploy to take on everyone from Google to Yahoo, Facebook, and Walmart. Read this article by Jay Greene on CNET News.
Sachin Jogia's insight:

True integration of Advertising and eCommerce...

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Online Video Ads Have Higher Impact Than TV Ads

Online Video Ads Have Higher Impact Than TV Ads | Display Advertising | Scoop.it
TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.
Sachin Jogia's insight:

Video is definitely one of the strongest performers out there today...

 

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Amazon: The Quietest Big Ad Business In Tech | Digital - Advertising Age

Amazon: The Quietest Big Ad Business In Tech | Digital - Advertising Age | Display Advertising | Scoop.it
amazon's ad chief lisa utzschneider will talk about the e-commerce giant's latest moves at ad age's digital conference.
Sachin Jogia's insight:

Love it.

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‘Audience Extension Gives Top Publishers a Much-Needed Lifeline’, by Ian Monaghan, Head of Advertising Operations, TubeMogul

‘Audience Extension Gives Top Publishers a Much-Needed Lifeline’, by Ian Monaghan, Head of Advertising Operations, TubeMogul | Display Advertising | Scoop.it
The resounding success of Netflix and Kevin Spacey’s online-only series, House of Cards, has been heralded as precedent-setting by expanding the reach, exclus
Sachin Jogia's insight:

Not audience extension as it is usually known, more so retargeting. But still worth a read.

 

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Real-Time Marketing During Oscars Fails to Deliver Much Brand Buzz

Real-Time Marketing During Oscars Fails to Deliver Much Brand Buzz | Display Advertising | Scoop.it
Oreo-induced hangover as marketers debate the meaning of #rtm on Twitter
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TiVo Trolls for Acquisitions in Data and Ad Sales | DataWorks - Advertising Age

TiVo Trolls for Acquisitions in Data and Ad Sales | DataWorks - Advertising Age | Display Advertising | Scoop.it
flush with cash from patent settlements, tivo is looking for acquisition targets.
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Is the Coming Facebook Ad Network a Good Move for Anyone?

Is the Coming Facebook Ad Network a Good Move for Anyone? | Display Advertising | Scoop.it
Ad tech is a funny business.Experts and onlookers alike have been hammering the concept of ad networks for the better part of three years, yet when Faceboo...
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Black Friday E-Commerce Sales Reach Over $1 Billion Record | ClickZ

Black Friday E-Commerce Sales Reach Over $1 Billion Record | ClickZ | Display Advertising | Scoop.it
The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions.
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OPA Study: Marketers Prefer Publishers to Facebook - emedia and Technology @ FolioMag.com

OPA Study: Marketers Prefer Publishers to Facebook - emedia and Technology @ FolioMag.com | Display Advertising | Scoop.it
47 percent of respondents believe publishers are the best ad campaign media.
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MediaPost Publications Mobile Display RIP...No, Wait 06/25/2013

Mobile Display RIP...No, Wait - 06/25/2013 (Millennial @MillennialMedia reports many segments at 2X last year's spend. Is this 'failure of mobile advertising"?
Sachin Jogia's insight:

What is the opposite of failure?

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If We're All So Darn Sick of You, Facebook, Why Can't We Quit You?

If We're All So Darn Sick of You, Facebook, Why Can't We Quit You? | Display Advertising | Scoop.it
facebook usage might be down, or maybe just flat, but mobile is growing, and revenue is up. which means, what, exactly? dumenco explains.
Sachin Jogia's insight:

Do you 'have to' be on Facebook, just like you 'Had to' be on MySpace and AOL?

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Hearst's New Digital Chief on E-Commerce and the 'Natural Evolution' to Native Ads

Hearst's New Digital Chief on E-Commerce and the 'Natural Evolution' to Native Ads | Display Advertising | Scoop.it
hearst magazines' new digital president, troy young, talks about the natural evolution to native ads and the challenges of e-commerce.
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Amazon's New Ad Business Taught It That Selling Physical 'Stuff' Is A Thing Of The Past

Amazon's New Ad Business Taught It That Selling Physical 'Stuff' Is A Thing Of The Past | Display Advertising | Scoop.it
Its best-selling items are now all digital.
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Premium Publishers Give Private Marketplaces Another Look

Premium Publishers Give Private Marketplaces Another Look | Display Advertising | Scoop.it
After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction.
Sachin Jogia's insight:

PMP's seem to be the best way to keep inventory 'expensive'. It will be interesting to see how this pans out...

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Web Ad Exchange OpenX Adds Dentsu as Investor

Web Ad Exchange OpenX Adds Dentsu as Investor | Display Advertising | Scoop.it
Agency network joins latest funding round
Sachin Jogia's insight:

A real challenger to Google AdX?

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Is Google Getting Ready to Change the Ad Rules Again?

Is Google Getting Ready to Change the Ad Rules Again? | Display Advertising | Scoop.it
Find out how and why Google might solve it's mobile problem by changing the rules (again).
Sachin Jogia's insight:

Interesting read around the rise of mobile search and ads generally. #Google #MobileAdvertising

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The future of streaming video – four predictions for 2013

The future of streaming video – four predictions for 2013 | Display Advertising | Scoop.it
The streaming video industry continues to undergo radical transformation. Kun Gao, of Crunchyroll, points to four things to look for in the coming year.
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Digital Keeps Driving Ad Spending Upward | Media - Advertising Age | Digital Strategy For Radio

Digital Keeps Driving Ad Spending Upward | Media - Advertising Age | Digital Strategy For Radio | Display Advertising | Scoop.it
Aided by digital media, U.S. ad spending will grow at a modest but fairly steady rate over the next four years, according to a zenithoptimedia forecast.
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It's the Most Wonderful Time of the Year - for Retailers! | ClickZ

It's the Most Wonderful Time of the Year - for Retailers! | ClickZ | Display Advertising | Scoop.it
Be sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-platform this holiday season.
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Real Time Marketing is Upon Us—Here’s How Advertising Needs To Adapt

Real Time Marketing is Upon Us—Here’s How Advertising Needs To Adapt | Display Advertising | Scoop.it
As consumers’ comfort levels with smartphones and mobile shopping continue to increase, marketers are seeing the customer profile coming into focus, offering clear insight into the individuals brands are trying to reach.
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The Future of Advertising in the Coming Age of Measurability

The time has come when advertising has in some hands reached the status of a science.
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