Se llama hashtag en Twitter a una palabra que va precedida del símbolo #. Dependiendo del país, este símbolo # puede ser conocido como numeral, almohadilla e incluso gato.
Para qué se usan los hashtags Los hashtags permiten diferenciar, destacar y agrupar una palabra o tópico especifico en esta red social. Con esto se consigue crear una etiqueta para aquellas palabras y así poder agruparlas y separarlas de otros temas que incluyen el mismo término, pero que estén usándolo con un sentido diferente al que se desea otorgarle.
With the rampant usage of the internet these days, most people get information using it for it is the easiest way to acquire one. Information can be obtained not just by online sites that provide answers to it but also through what we call infographics. Infographics are also used in print but it can be seen in cyberspace most of the time. Infographics are visual representations of information, data or knowledge. It is an important tool in teaching, in business, in giving inspiration and in presenting information. It is one of the most powerful ways to communicate with complex data.
With the powerful communication reach of the internet combined with the powerful data presentation of infographics, everyone could bite and chew information easily. But the effectiveness of an infographics greatly relies on how it is designed. Hence, to aid designers, we have here a list of items that one should not commit.
Look into the 10 don’ts in designing infographics especially the ones that are posted and shared in the web.
If you want the full attention of your audience, words alone aren't going to cut it. Harness the visual power of infographics with these seven tips.
As the old saying goes about pictures being "worth a thousand words," so goes the story about infographics. Infographics are a compelling way to represent complex information quickly and clearly. In an infographic, visual symbols and numbers are used with colors, fonts, and labels to make the data more useful. With the flood of information and exponential data points, it is imperative to focus people's attention on not just the valuable data, but the implications as well.
Storytelling is using a linear narrative to guide people and motivate them to surrender to the story being told. As the creative and performance marketing communities work together to make sense of data, we must not squander the opportunity that this format provides. We need to create meaningful infographics that minimize information anxiety by conveying the perspective in the most effective manner. Agencies are tasked with providing creative expressions that connect target audiences with meaningful content -- and infographics are by no means any different.
The following are the fundamental factors that contribute to successful infographics.
El símbolo #, llamado hash, es usado para marcar palabras o tópicos en un tweet y fue creado orgánicamente por los usuarios de Twitter como una forma de categorizar mensajes.
Los hashtags son una de las mejores herramientas de Twitter y el propósito principal es que las conversaciones de un mismo tema se puedan juntar en un mismo hilo de conversación. Esto permite que los usuarios puedan encontrar toda la información en un solo lado sobre el tópico del cual se está hablando, de una manera mucho más fácil y en forma mucha más rápida.
Your brand should be investing in hashtags as part of its social media strategy. Follow these five tips for an improved hashtag strategy.
Assuming you already have a Twitter account dedicated to your small business, you should also be investing in hashtags as part of your social media strategy.
But let’s back up a bit, in case you’re unsure what a hashtag even is in the first place. Designated by a number sign (#), the hashtag is paired with a word or phrase to perform a variety of functions. Twitter users attach hashtags to tweets as search mechanisms, categorizing tools and marketing tactics.
In your business’ case, you may choose to attach a hashtag, such as #smallbiz, or even your brand’s name itself, as #nike might do. This improves the chance that other Twitter users will find your tweet in targeted Twitter searches. But hashtags also streamline your own processes. For instance, you may ask users to include a unique hashtag in their own tweets as part of your newest Twitter marketing campaign. Throughout your campaign, the hashtag files tweets for easy search and organization within Twitter.com.
Now that you’re familiar with the basic hashtag concept, let’s apply principles specific to small businesses. Follow these five tips to improve your brand’s hashtag strategy.
Abuse of the hashtag system to gain easy comedic credibility has caused the hashtag to lose its power. It was secondarily used, for a very short while, as a relatively successful joke. But its days were numbered and it did not take too long to lose its novelty.
Creating an infographic usually requires sorting through a cornucopia of information and clarifying the essential points. Here's an easier way to build one.
I have seen the future, and it is infographics...shiny, happy, rainbow-colored, icon-encrusted, seizure-inducing infographics. In an age where everything is interactive, they seem an old-school, static, ever-scrolling throwback to an earlier time.
And yet, they are uniquely suited to our brains. Although we are entertained by interaction, we seem unable to absorb the deluge of information the internet provides without containment; we need, nay, we crave the order and simplicity that an infographic provides.
To make an infographic, it requires a human to sort through the cornucopia of available information and elucidate the salient points. It requires omitting that which is irrelevant in order to ensure effective communication.
I have a son who was born August 19, and the sheer number of obnoxious clicks of the shutter of my "baby TV" had me thinking about what photo apps are best suited for which tasks. And so I embarked on creating an infographic about photo-sharing apps. I use Instagram when I am out with friends, SeeMail (a company to whom I am an advisor) when taking pictures of my baby and sharing them with family, and I used Camera+ when I was recently out trying to take a picture of the space shuttle flying over the Golden Gate Bridge. I sought to see what other need-states other people would have for using these three photo-sharing apps.
I already curate a board on Pinterest on Digital Marketing Infographics, so I decided I would crowd-source a comparison of the three photo-sharing apps I use the most and then make my own infographic. I wanted "need-states of consumers when using photo-apps." People contributed what tasks they used each of the apps for and where each of the apps for them rated.
I expected photo-journalism, sports photography, or even the best app to take a picture of your junk would be on the list; but, alas, I completely forgot how much people enjoy taking pictures of their cats. The devolution of society is now complete...with LOLcats, for which all photo-apps should apologize for enabling.
Through this process, I learned four steps to creating an effective infographic:
Position a product with other products in the same category. This creates something for each product to "push" against in the comparison. Frame the discussion for what will be compared. In my case, "use-cases" for the product. But it could as easily be "features" or "time-saved" at particular tasks. The framework will usually elevate out of real world use of the product. This is what the emotional connection of people to a product is. Gather the data for the framework. I crowd-sourced the data, but often the data is readily available in charts of features or you can run a focus group. If a product sucks, this is where it will show up. A combination of quantitative (numbers and stats) and qualitative (how people feel about it) is most effective. Present the data in a format that is visually compelling, yet simple to understand, and communicates the framework you established.
I present to you, "Which Photo-Sharing App Should You Use When?"
A free resource from Tripwire Magazine: a useful portfolio infographics design kit you can use for your personal or business portfolio or CV.
For those looking for a simple and easy to tweak portfolio, take a look at this Infographics design kit- a tool for anyone updating a portfolio or CV to make it stand out. The elements come in PDS and Ai files...
The last in a series of infographics about visual data design, we have covered why it's useful to create them, created an embed code generator for you and written an article on promoting infographics. We felt a fitting end to the series would be - you guessed it - an infographic.
This infographic (about infographics of course) goes through 4 stages of creating an infographic: research, design, publishing and promotion offering tips at each stage. If you are thinking about making your own infographics this not only provides some great tips but acts as a good example of an infographic itself...
A collection of resoureces and links to free infographic design vector elements, including various graphics, charts, labels, pictograms, symbols, maps and more- for use in designing infographics and data visualizations.
Simply open the files in a vector based program and edit...
Companies have started using the handy photo-editing app as yet another means of social media marketing. Today's infographic gives you step by step instructions, allowing you to create a successful marketing campaign using Instagram.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.