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"Being active in social media platforms does not mean that you are guaranteed to get higher rankings and better exposure. Sadly, most companies are failing at social media marketing as they are either not implementing the right tactics to market themselves properly."
Kelly Liang has made some pretty big deals in the tech world. As part of the original YouTube team, she helped put YouTube on the first generation of every iPhone. And then, most recently, as one of the first business development folks at Google X, she led the partnership between Ray-Ban glasses maker Luxottica and Google Glass.
Now she’s chasing an emerging business model for smart homes: selling data and services to third parties as senior vice president of business development at fast-growing smart home startup SmartThings.
SmartThings, based in Washington, D.C., provides a platform and an app for people to connect all their wireless gadgets using a $99 device that looks like a router. Liang’s old employer, Google, is trying to do the same with its smart-thermostat maker Nest, which now shares data with a variety of other services such as the Jawbone UP24 and Mercedes-Benz cars.
Liang, who left Google because she wanted to work for a startup, will be heading up SmartThings’ new San Francisco office, where she will oversee its device certification program and forge big business deals. Her move to SmartThings signals an intent by the company to branch out into services instead of relying on one-off hardware sales. The future is in selling home security, appliance repair, elder care and home insurance via the app and taking a portion of the revenue.
“Within three or four years, services revenue will exceed hardware and after that it will eclipse it by quite a dramatic margin,” SmartThings CEO and cofounder Alex Hawkinson told FORBES in an interview. “Over time, the bulk of opportunity is in the data and connected services. There will be a saturation point at some time where everything is connected up—where you won’t be able to buy a doorlock that isn’t connected. After that, it’ll be all the services created on top of these things.”