Telegraph.co.uk Google is finally—finally!—giving up on forcing people to join Google+ Quartz Remember the old days, when Google sincerely thought that Google+ was the future of Google? That future is no more.
Black Hat vs. White Hat SEO – Everything You Need To Know Business 2 Community Search Engine Optimization (SEO) is an integral part of online marketing and can often mean the difference between success and failure for any business.
SFGate Twitter upgrades for iOS 8 with a profile makeover Macworld Your new Twitter profile features a cover and profile photo, much like it does today, but with a simple white background that lets your bio shine.
Three Uses For Google Plus Beyond Social Networking SYS-CON Media (press release) Google+ first popped up as Mountain View's answer to Facebook, but as the platform has grown its most useful components have been nothing to do with social networking...
With iOS 8, You Can Add Pinterest's 'Pin It' Button And Pin From The Browser WebProNews As you're probably well aware, Apple just released the big iOS 8 update. Pinterest announced that its app has some new functionality that takes advantage of it.
Yesterday, Google updated its long-forgotten My Maps tool. The service has been masquerading as Maps Engine Lite, but with a new release, a shiny new Android app, and integration with Google Maps proper, it's worth knowing just what all you can do with it.
Digest...Following is a 4-step process for performing your own competitive analysis for SEO. There are many different strategies and tools one could potentially use, so feel free to adapt this framework to best suit your needs. 1. Identify your keywords 2. Identify your competitorsIt’s very likely, however, that you also have direct competitors who you know nothing about. This is where using competitive intelligence tools can help. SEMRush and Keyword Spy are great tools for determining which sites or pages are ranking for your chosen keywords. 3. Determine the authority of your competitorsA key aspect of competitive analysis will be determining how authoritative your competitors’ sites are. Without this information, you may find you have unrealistic expectations or aspirations for your own site. Some factors you’ll want to consider include the age of a domain, the number of unique linking root domains to the site, and the “Domain Authority” of the site, courtesy of Moz’s Open Site Explorer. 4. Compare your site and pages with those of your competitors’ Now that you have a good idea of who your competitors are and how difficult it will be to compete against them, it’s time to perform a detailed analysis of how your site compares to theirs. You’ll likely want to run this analysis at both the page and site-wide level.My favorite tool for getting a detailed comparison of up to four sites is QuickSprout. Another is Internet Marketing Ninja’s Side-by-Side Comparison Tool, which will give you data like page size, number of links, and words on a page, keyword density, meta data and linking structure of the page. __________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).