Data analytics may be the key to improving operating efficiency, contain costs, and ensure quality care. The adoption of business intelligence and data analytics has been commonly accepted by CIO’s in a variety of industries, but the healthcare industry is still far behind in the acceptance of data analytics. Hospitals generally lack the appropriate resources needed to help turn clinical data into insight. The use of advanced data analytics in US hospitals was only at a 10 per cent adoption rate in 2011.
In an era when regulators are calling for more strict limitations on what and how our industry can communicate to patients, it is controversial to take an opposing view. But that's what is required. It does not mean the communications that we craft be irresponsible. It does mean, however, that we continue as an industry to understand that closing the information gap is paramount to doing our small part in impacting one of the variables that can lead to healthcare market failure.
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