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Digital Transformation
A collection of articles covering changes and challenges associated with digital technology, across all aspects of business.
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A View from the Digital Transformation Frontline | Manchester Digital

A View from the Digital Transformation Frontline | Manchester Digital | Digital Transformation | Scoop.it

Discerning Digital MD Richard Lucas discusses why he set up one of the UK's first dedicated digital transformation consultancies - and how he stumbled into digital transformation in the first place!

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We're thrilled to have been asked to write a regular digital transformation column for Manchester Digital, and welcome your thoughts on our first installment.

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The CMO-CIO relationship: a powerhouse for digital transformation

The CMO-CIO relationship: a powerhouse for digital transformation | Digital Transformation | Scoop.it
CMOs and CIOs share an end goal, but that doesn't mean harmonious cooperation comes easily. Arlene Wherrett expands on her first post to explain how the two leaders can become as intertwined as the business technology they govern.   At its core, marketing is about communicating, and in today’s hyper-connected world, communicating is about technology. Although they may each focus on different aspects of business relations and customer experiences, the CMO and CIO's end goal is the same: to generate the best return from the technological platforms (mobile, website, apps, and internal platforms) that a company is using. Being officially in the…
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Digital Disruption is changing the Public Sector

Digital Disruption is changing the Public Sector | Digital Transformation | Scoop.it
Can you imagine a world without smartphones, tablets; Facebook, Twitter? The world has forever changed with the proliferation of mobile internet.
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Leading Digital: Turning Technology into Business Transformation

Leading Digital: Turning Technology into Business Transformation | Digital Transformation | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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How digital disruption is driving uptake in the Salesforce.com state - Diginomica

How digital disruption is driving uptake in the Salesforce.com state - Diginomica | Digital Transformation | Scoop.it
Digital disruption is the order of the day in the Salesforce.com customer world according to the annual eve-of-Dreamforce State of Salesforce study from consultancy Bluewolf.
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Why employees are the key to your digital transformation

Why employees are the key to your digital transformation | Digital Transformation | Scoop.it
Take as much holiday as you want Richard Branson recently announced that Virgin will allow staff to take as much holiday as they like; no checking with managers, no tracking days off. The rationale is simple.
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Amazon.com - In Photos: The Top 25 Most Innovative Companies 2014

Amazon.com - In Photos: The Top 25 Most Innovative Companies 2014 | Digital Transformation | Scoop.it
Name: Amazon.comIndustry: Internet & Catalog RetailCountry: United StatesInnovation Premium: 62.4%12-Month Sales Growth: 22.3%5-Year Annualized Total Return: 19.5%. (Photo by Justin Sullivan/Getty Images) (Amazon is no.
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'CMTOs will be needed to manage digital disruption' - Economic Times

'CMTOs will be needed to manage digital disruption' - Economic Times | Digital Transformation | Scoop.it
Economic Times
'CMTOs will be needed to manage digital disruption'
Economic Times
But you cannot discount the fact that there is a new body of skills that are required in order to manage digital disruption.
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Gartner's special 20th anniversary Hype Cycle maps the journey to digital business - Information Age

Gartner's special 20th anniversary Hype Cycle maps the journey to digital business - Information Age | Digital Transformation | Scoop.it
Gartner's special 20th anniversary Hype Cycle maps the journey to digital business
Information Age
'The central theme for this year's Emerging Technologies Hype Cycle is Digital Business.

Via Thomas Faltin
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7 Roadblocks to Digital Marketing Transformation | Convince and Convert: Social Media Strategy and Content Marketing Strategy

7 Roadblocks to Digital Marketing Transformation | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Digital Transformation | Scoop.it
Marketing success requires a commitment to consistently create exceptional customer experiences, along with transparency, agility, and accountability at all levels. Unfortunately, many marketing leaders struggle to win and maintain internal support for digital marketing transformation.

Via Jeff Domansky
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Jeff Domansky's curator insight, August 12, 10:58 PM

Paul Roetzer writes a thoughtful post and reflections on marketing leadership.

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9 Keys To Brand Publishing Success | Loyalty360.org

9 Keys To Brand Publishing Success | Loyalty360.org | Digital Transformation | Scoop.it
Digital channels, social media networks, mobile platforms and apps have dramatically keystransformed the media landscape.

Brands are struggling to connect with their audience using traditional marketing techniques.
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CIOs Cede Digital Transformation Ground To CMOs - InformationWeek

CIOs Cede Digital Transformation Ground To CMOs - InformationWeek | Digital Transformation | Scoop.it
With a majority of businesses realigning technology and business this year, CIOs must step up and assume an active role, according to Altimeter Group research. (CIOs ready to step up to digital transformation?
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Building Digital Business Dream Teams - Wall Street Journal (blog)

Building Digital Business Dream Teams - Wall Street Journal (blog) | Digital Transformation | Scoop.it
Building Digital Business Dream Teams
Wall Street Journal (blog)
For many business leaders, the digital business world can be daunting, with business models and competitive advantage in flux.

Via Thomas Faltin
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Digital Transformation, who should lead it?

Digital Transformation, who should lead it? | Digital Transformation | Scoop.it
I cannot think of a single exception to this general rule: an organisation must innovate or die, and innovation will lik…
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The Uberfication of everything - the psychology of digital disruption - Fourth Source

The Uberfication of everything - the psychology of digital disruption - Fourth Source | Digital Transformation | Scoop.it
Valued at over $18bn, Uber’s app-enabled taxi service has put disruptive ‘convenience tech’ on the map and spawned a myriad of Uber-style businesses. But w
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Amazon.com: Leading Digital: Turning Technology into Business Transformation eBook: George Westerman, Didier Bonnet, Andrew McAfee: Kindle Store

Leading Digital: Turning Technology into Business Transformation - Kindle edition by George Westerman, Didier Bonnet, Andrew McAfee. Download it once and read it on your Kindle device, PC, phones or tablets.
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Gartner: 10 Ways Digital Business and Mobility Will Change IT By 2020 - Page: 1 | CRN

Gartner: 10 Ways Digital Business and Mobility Will Change IT By 2020 - Page: 1 | CRN | Digital Transformation | Scoop.it
Innovations in the internet of things, mobile payments and 3D printing are expected to dramatically reshape the IT industry over the next half-decade, according to Gartner. Page: 1

Via Thomas Faltin
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Unlocking Big Data: Lessons Learned From The God Particle

Unlocking Big Data: Lessons Learned From The God Particle | Digital Transformation | Scoop.it
Scientists turned the data gathered from the Large Hadron Collider into a symphony—call it the real music of the spheres. And this music gives us a look at the radical future of data visualization.
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Digital Business: 6 Focus Areas For Being Found Online

Digital Business: 6 Focus Areas For Being Found Online | Digital Transformation | Scoop.it
Question: With so many options for social media and content marketing we are overwhelmed as to how we can maximize our online presence. Where should we start? Any insights would be greatly appreciate…

Via Thomas Faltin
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More Waves of Digital Disruption: From DoubleClick to Twitter via Facebook

More Waves of Digital Disruption: From DoubleClick to Twitter via Facebook | Digital Transformation | Scoop.it
When DoubleClick launched their self-service advertising network it was a revelation. It provided marketers with a powerful sense of control over their advertising, its placement and spend. At the sa…

Via Thomas Faltin
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Why It’s Good to be a ‘Technology...

Why It’s Good to be a ‘Technology... | Digital Transformation | Scoop.it
Why It’s Good to be a ‘Technology Company’ Harvard Business Review published an interesting article recently, examining why venture capitalist Chris Dixon recently invested $50 million down in Buzzfeed, declaring he was investing in a ‘technology...
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Means versus the Ends of Digital Business

Means versus the Ends of Digital Business | Digital Transformation | Scoop.it
IT is the fuel for a digital arms race as companies work to modernize existing offerings to include digital components, and to deliver new digital-first offerings to explore and enter new markets.

Via Thomas Faltin
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Digital Transformation in Banking Starts With Consumer Needs

Digital Transformation in Banking Starts With Consumer Needs | Digital Transformation | Scoop.it
Digital consumers want financial institutions to know them, look out for them, make their lives simple and reward them for their loyalty.
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Putting People First in Digital Transformation: Culture Change and Customer Experience

Putting People First in Digital Transformation: Culture Change and Customer Experience | Digital Transformation | Scoop.it
Discerning Digital MD Richard Lucas looks at why people form the most important part of digital transformation.
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Discerning Digital MD Richard Lucas looks at some important new digital transformation research from Altimeter, PwC and Capgemini, and gives his insight for businesses.

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The Customer Journey and Digital Transformation

The Customer Journey and Digital Transformation | Digital Transformation | Scoop.it
Will your transformation delight future digital customers?
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