A digest of the top business technology news stories from the past week, beginning with the news BearingPoint and the Innovation Value Institute are going to help Irish firms develop long-term digital strategies.
Integrating your digital marketing team is an essential requirement for organisations wanting ro re-invent their proposition to a changing digital world, being led by disruptive digital technology and new ways to reach new audiences and new channels.
CMOs and CIOs share an end goal, but that doesn't mean harmonious cooperation comes easily. Arlene Wherrett expands on her first post to explain how the two leaders can become as intertwined as the business technology they govern. At its core, marketing is about communicating, and in today’s hyper-connected world, communicating is about technology. Although they may each focus on different aspects of business relations and customer experiences, the CMO and CIO's end goal is the same: to generate the best return from the technological platforms (mobile, website, apps, and internal platforms) that a company is using. Being officially in the…
Leading Digital: Turning Technology into Business Transformation - Kindle edition by George Westerman, Didier Bonnet, Andrew McAfee. Download it once and read it on your Kindle device, PC, phones or tablets.
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