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Direct Response Social Media
Combining direct response with social media to generate leads and sales for your business.
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Do Marketers Feel Isolated from Industry Trends? - eMarketer

Do Marketers Feel Isolated from Industry Trends? - eMarketer | Direct Response Social Media | Scoop.it
Marketers report trends like social media affect 'the industry,' but not their own organizations. It’s no secret that the marketing world is changing.
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Generation App: 62% of Mobile Users 25-34 own Smartphones | Nielsen Wire

Generation App: 62% of Mobile Users 25-34 own Smartphones | Nielsen Wire | Direct Response Social Media | Scoop.it
Nielsen’s third quarter survey of mobile users reveals that while only 43 percent of all US mobile phone subscribers own a smartphone, 62 percent of mobile adults aged 25-34 report owning smartphones.
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B2Bs and B2Cs Diverge in Social Network Usage, Lead Gen Success - eMarketer

B2Bs and B2Cs Diverge in Social Network Usage, Lead Gen Success - eMarketer | Direct Response Social Media | Scoop.it
B2Bs much more divided on primary social network than B2Cs.
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Why I Won’t Simply Ignore Klout

Why I Won’t Simply Ignore Klout | Direct Response Social Media | Scoop.it

Do you purchase products and services from companies that you don't agree with or do you take a firm stand? I won't ignore Klout. Here's why.

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Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide - eMarketer

Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide - eMarketer | Direct Response Social Media | Scoop.it
Data and social media investment central to marketing strategy, programs. Keeping pace with the ever-changing dynamics of the online marketing space is no easy task.
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In Tough Times, Cash-Strapped Consumers Shift Brands, as Ads Shift to Cheaper Digital | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

In Tough Times, Cash-Strapped Consumers Shift Brands, as Ads Shift to Cheaper Digital | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Direct Response Social Media | Scoop.it
The dismal economy is slicing into spendable income, and this is causing a shift in brand choices to cheaper options, as more ads move over to cheaper digital venues...
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On the death of book publishers and other middlemen

On the death of book publishers and other middlemen | Direct Response Social Media | Scoop.it
As Amazon and other e-book distributors like Kobo transform themselves into publishers, does that mean traditional publishers are extinct? No.
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Real-Time Bidding Spending to Quadruple This Year - eMarketer

Real-Time Bidding Spending to Quadruple This Year - eMarketer | Direct Response Social Media | Scoop.it
Dramatic growth in spending, but from a still-small base.
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Peter Clough's curator insight, January 14, 2013 5:49 PM

mobile porogrammatic is growing even faster

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77pc of tablet owners use device daily: study - Mobile Marketer - Research

77pc of tablet owners use device daily: study - Mobile Marketer - Research | Direct Response Social Media | Scoop.it
Seventy-seven percent of tablet owners use their devices everyday and 53 percent of users depend on tablets for daily news, according to a study by Pew Research and The Economist Group.
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Tackling the complexities of mobile devices for marketing effectiveness - Mobile Marketer - Columns

Tackling the complexities of mobile devices for marketing effectiveness - Mobile Marketer - Columns | Direct Response Social Media | Scoop.it
By Joe LichtenbergWith the onslaught of numerous mobile devices and platforms, advertisers are tasked with creating content that will reach their target audiences, wherever they are and on whichever device they prefer.
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Apple: iPad market will be larger than PC - Mobile Marketer - Software and technology

Apple: iPad market will be larger than PC - Mobile Marketer - Software and technology | Direct Response Social Media | Scoop.it
Sales of iPads were up 166 percent during Apple’s most recent fiscal quarter, with the company predicting that the tablet market will be bigger than the PC market.
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MarketingSherpa: Marketing Research Chart: Social CRM is increasingly important for managing social customer relationships

MarketingSherpa: Marketing Research Chart: Social CRM is increasingly important for managing social customer relationships | Direct Response Social Media | Scoop.it
Organizations recognize social media as a channel instrumental for marketing, communications and sales.
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10 Simple Ways to Increase Conversions by Reducing Friction

10 Simple Ways to Increase Conversions by Reducing Friction | Direct Response Social Media | Scoop.it
The basic problem we face when selling online is getting our prospects all the way from our headline to our call to action. We know our copy has to include all the important information prospects want…and nothing more.
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What Twitter Users Think About the Brands They Follow - eMarketer

What Twitter Users Think About the Brands They Follow - eMarketer | Direct Response Social Media | Scoop.it
Followers are a loyal base of current customers.
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How Social Media Impacts Brand Marketing | Nielsen Wire

How Social Media Impacts Brand Marketing | Nielsen Wire | Direct Response Social Media | Scoop.it
New research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.
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Shaokang xie's curator insight, March 21, 2013 3:54 PM

thats a research by NM Incite and it shows consumer rating and reviews are the most important source for products and service. also it shows the reasons why do customers to share their experiences. it is important to understand these as a marketer for example we may provide a discount for those people who make their discussion intend to have a discount.

lorren's comment, March 21, 2013 9:00 PM
this article explains the drive by most companies to occupy their space on the social media fronts.But with regards to the guidelines in this article,brand marketing is obviously highly impacted by social media. i think us as marketers should also reward the cheerleaders of our brands as shaokang has alluded in his comments.As we engage in the social media ,care should be taken in dealing with negative comments being peptrated by supposedly those who want to :punish the company".i think social media is great platform for bragging about new products and developmental moves the compnay has made.
Vivien Dohyun Jung's comment, March 21, 2013 10:38 PM
this article states about the impact of social media which spreads people's feedbacks and opinions rapidly and widely. With such impact, social media can be used both negatively and positively as a platform that manipulates publics. Companies should be aware of this aspect to use such platform in an efficient and profitable way.
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Social Media: the absolute lowest priority for small business

Social Media: the absolute lowest priority for small business | Direct Response Social Media | Scoop.it
There is an undeniable truth to all business situations. This is typically referred to in project management, but true in all things you do.
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In-Store Buyers Influenced By Online Search - eMarketer

In-Store Buyers Influenced By Online Search - eMarketer | Direct Response Social Media | Scoop.it
Generic search terms drive more retail purchases than branded ones.
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This Is Why I Disabled My Klout Account

This Is Why I Disabled My Klout Account | Direct Response Social Media | Scoop.it

I disabled my Klout account to opt-out of a social scoring system that attempts to measure the the impossible - online influence. Bye Klout.

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Magazine Publishers Look to Where Digital is Booming: The Book Business - Digital Editions @ FolioMag.com

Magazine Publishers Look to Where Digital is Booming: The Book Business - Digital Editions @ FolioMag.com | Direct Response Social Media | Scoop.it
Rodale, Hearst, Conde Nast join the e-book push.
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Marketers Seek to Better Measure Social Media Success - eMarketer

Marketers Seek to Better Measure Social Media Success - eMarketer | Direct Response Social Media | Scoop.it
Fan figures leave marketers at a loss when judging campaign effectiveness. Companies and marketers realize that amassing fans and followers is not the be-all, end-all of social media marketing.
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When Consumers Tweet Complaints, Should Brands Respond? - eMarketer

When Consumers Tweet Complaints, Should Brands Respond? - eMarketer | Direct Response Social Media | Scoop.it
Consumers view brands that respond via Twitter positively. For many social network users, Twitter is both a water cooler and a complaint department.
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Amazon's Kindle Fire Will Become To the Video Industry What the iPod Was To the Music Industry

Amazon's Kindle Fire Will Become To the Video Industry What the iPod Was To the Music Industry | Direct Response Social Media | Scoop.it
Founding online video startups of his own and working as a principal analyst for Frost and Sullivan, Dan Rayburn is familiar with the inner working of tech companies.
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Tablet Owners Most Active in M-Commerce - eMarketer

Tablet Owners Most Active in M-Commerce - eMarketer | Direct Response Social Media | Scoop.it
More satisfying shopping experience via tablet may be a reason why. Increased tablet adoption could be the push that mobile commerce needs to get off the ground.
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