Social media platforms have been over crowded with multiple advertisements. This is because of the increase use of social media; marketers seem to think that by targeting these channels they will be exposed to more coverage. However, marketers need to focus on delivering a clear and consistent message through appropriate channels which offer the best chance of returning value. Therefore, a selective reach strategy should be used in order to reach consumers that show the best potential.
Yahoo and Samsung broaden their partnership to provide interactive, realtime television content.
Duchon Filipo's insight:
By identifying a direct response from consumers in relation to an advertisement can enable marketers to gather information based on the way their product offer is being marketed. It can also determine whether their campaign is successful or not to see whether marketers have successfully engaged with consumers. Yahoo and Samsung’s interactivity platform is a great way to determine this. By receiving a direct response, marketers are able to determine which areas of their campaign are successful and not successful based on how many “clicks” occurred on their advertisement while consumers are watching live television. This information can help marketers construct a successful campaign thus contributing positively towards a company’s long-term brand equity.
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