Direct Marketing
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From prospects to enrolments: direct marketing in international recruitment - ICEF Monitor - Market intelligence for international student recruitment

From prospects to enrolments: direct marketing in international recruitment - ICEF Monitor - Market intelligence for international student recruitment | Direct Marketing | Scoop.it

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when sending out a glossy brochure was the main thrust of a marketing campaign.

Who is on your macro list?

Despite the amazing capacity of today’s digital databases, it doesn’t follow that your institution’s list of direct marketing recipients should be endless. It should be limited to students who might realistically enrol with you as well as students you actually want to see enrolled at the institution. Each of these potential pools of student will limit the size of the eventual list you will use.

 

full text here: http://monitor.icef.com/2013/04/from-prospects-to-enrolments-direct-marketing-in-international-recruitment/


Via Dr Vangelis Tsiligiris
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Srishti Jain's comment, May 8, 2013 9:02 PM
This article explains the how crucial it is in direct market to segment the market so that the marketing offer becomes very specific .International students are been communicated through brochures and other ways of direct marketing, this is how direct marketing is still important and logical for marketers. The succesful campaign markets through mail, email , website, social media , to target students.
Crystal Ma's comment, May 8, 2013 11:32 PM
A great article that notes some prospects of communicating directly with prospective international students. It used to communicate with students – as well as the platforms on which they can be reached – is critically important. It is not enough to send an email blast to your list twice a year, no matter how good the list is.
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The In-store Impact of Customer Analytics - Direct Marketing News

The In-store Impact of Customer Analytics - Direct Marketing News | Direct Marketing | Scoop.it
Direct Marketing News
The In-store Impact of Customer Analytics
Direct Marketing News
Recently, Levi's' analytics revealed that 501s had become immensely popular in urban communities—which influenced Levi's messaging and stocking decisions.

Via Carla Gentry CSPO
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Rakesh Kanji's curator insight, May 9, 2013 8:46 PM

This article was great in explaining the importance of data analysis and strategising. A product like levis 501 jeans sells at department stores for $40 and other stores for upward of $500. Consumer behavious must be well researched to choose where the jeans should be positioned in each seperate market it is in

Reuben Bisley's curator insight, May 9, 2013 8:50 PM

This article takes a look at how in store analytics can be used to interperate your customers and plays with a strategy for creating the direct marketing communications. Very relevant to business owners and marketers. The article then goes on to talk about the short comings of the analytics program.

Richard Ott's comment, May 10, 2013 12:49 AM
THis is similar to an article i posted on the importance of getting the right data. All companies need acurate information to aid in targeting the right market segments. Databases are also used to evaluate the success or failure of media campaigns and acurate timely data is crucial to prevent overinvestment of scarce resources (ie time and money) into segments that are unprofitable!
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Is mobile marketing working for direct marketers?

Is mobile marketing working for direct marketers? | Direct Marketing | Scoop.it
Josh Herman is global multichannel marketing innovation leader at Acxiom By Josh Herman There is a piece of logic that has been missing for why so many consumer eyeballs can be found rapt to mobile screens of all shapes, sizes, and operating...

Via Paulo Gervasio
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Nick Moxon's curator insight, May 9, 2013 10:07 PM

A very interesting article which Josh Herman presents his opinion of the use of database information and mobile marketing as a form of direct marketing  to achieving the best results. I personally agree with Josh and believe that Mobile Marketing is a highly effectives channel of direct marketing over other electronic sources as androids are becoming ever more popular and consumers almost always have their phones on them contact to the consumer can be at any time possible.

Alexis-ellen Day's curator insight, May 13, 2013 1:00 AM

Cells phones are no longer the simple call and text others. Smartphones and all these other fast developing forms of cell phones are now the internet and research and communicating through email, online message boards. nearly every business will require an app for consumers to form a relationship with any business they deal with, from grocceries to banking. I fully agree with this article, especially when the author wrote how business owners love having full control over their own business marketing campaign.

Rory Kelly's curator insight, May 22, 2013 10:19 PM

I do agree with this article on the topic of mobile marketing and trying to gain the best results, mobile marketing can be extremely effective type of marketing compared to that of other digital based avenues because people will most syrely always have there mobile phones with them most of the day meaning the consumer can be contacted at any time.