Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when sending out a glossy brochure was the main thrust of a marketing campaign.
Who is on your macro list?
Despite the amazing capacity of today’s digital databases, it doesn’t follow that your institution’s list of direct marketing recipients should be endless. It should be limited to students who might realistically enrol with you as well as students you actually want to see enrolled at the institution. Each of these potential pools of student will limit the size of the eventual list you will use.
Via Dr Vangelis Tsiligiris