The reason why I scooped this article is because the article rose up an interesting point about online communications – making friends with your customers. The article used Facebook as an example to explain why online marketing is important. The author listed four reasons why marketers should use online communication tools to expand their marketing. Facebook has provided a fantastic platform for both consumers and companies to communicate with each other. Just like the article I have read before about mobile marketing, marketing communications are not only one-way communication nowadays. Another benefit of using online communicating is more efficient and economical. The companies can act faster to their customers’ feedback and the customers can be managed better.
Consumers Prefer Email (And Even Post) To Social Media For Brand Marketing Messages [STUDY] (Dunno about that - recent @emarketer study shows respondents prefer direct mail brand msging 10x more than social http://t.co/RulJG0iJPC)...
Maggie Zhang's insight:
The figures showed in this article are very interesting as only 2.5 percent of the respondents said the social media was the favorite method of receiving marketing from companies. From my understanding, compare to one-way marketing, social media is still new and waiting to be accepted by the major public. Even more and more companies established their online marketing team to expand their social media, from consumer’s perspective, email and mail are still the traditional ways to receive the latest deals from their favorite brands. Another reason could be social media is more attractive after consumers engaged with the brand. For instance, Facebook, as considered one of the biggest online communicating platforms, has been used a lot in marketing communications. Companies set up their Facebook page to communicate with their customers and post new updates about the brand. However, when you look at the followers, majority of them are either current users or future users which means these people at least know the brand. Hence, it is hard to attract new customers or increase the brand awareness by using this type of social media. Nevertheless, along with the rapidly growth of mobile phones, social media will become stronger and more companies will benefit from it.
There are 7 reasons why your company should be using direct marketing to reach your audience and generate leads and you’ll find them in this article! (Learn about the benefits of direct marketing from this recent blog post on Consumer Engagement Now.
This article gave out the definition of the direct marketing and also stated seven benefits of using direct marketing:
It allows you to talk about your offers directly with the customers.It can be used to test the new market and also gain information.Direct marketing is more cost-effective than other types of marketing.It can help companies build personal connection with their customers in order to push the sale.It can help companies to focus on their target groups.It helps the marketer manage customer portfolio better and react market change faster.It helps managers estimate future sales easier.
Based on the examples that author showed in the article, direct mail marketing and direct response marketing, the marketers can easily customize the information to approach their target audience. As mentioned before, direct marketing is considered one of the most efficient ways to expand market and enhance customer loyalty. However, marketers should be really careful when doing direct marketing. Understand your customers and know what they want is the foundation of doing good direct marketing.
As today, more and more companies start to realize the importance of the direct marketing. Direct mail, as one of the most important tools for direct marketing, still plays a big role communicating with the customers. The research showed that 83 percent of direct mail is opened in comparison to average email open rates of 11 percent in UK and 44 percent of consumers have visited store, purchased or enquired the product after received the direct mails from the company. The research tells us even nowadays more and more companies chose using direct email instead of direct mail, sending mail is still an important tool to reach certain consumers.
This article explained relationship from a different and interesting view – emotions. As the author mentioned in the article, complete and total honesty is one of the keys to build strong and long relationship. From the marketing perspective, being honesty is the first and most important step to create relationship with your customers. Emotion is an intangible and hard to understand factor which can change the relationship completely. Hence, when doing marketing approach, especially direct marketing, marketers should be more aware of their target audiences’ changing in order to approach them with the right method.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.