This article addresses the facts that direct marketing has taken on greater relevance for marketers today with the on-going growth of social media and other online marketing. The article states that successful marketers today are reaching more customers directly and on a personal level through the use of blogs, and 'tweets'. I agree that there has been a bigger take on direct marketing since social media has sky rocketed, direct marketing tools enable marketers to develop relationships with indiviual consumers which in result will mean a larger customer base and help attract positive attention in a cost effective way. The article goes on to discuss the effectiveness of direct marketing stating that EasyJet used a tool called Inspire Me that was designed to convert "web traffic" into flight bookings that fits your criteria. As a result in this direct marketing effort profits increased by 28%, which just shows how using the direct marketing tools can highly maximise profit sales. It is important for all businesses to involove their companys in a marketing mix such as direct marketing to engage consumers as highlighted in the article it can incease profits dramatically and in a cost efficient way too!
There are 7 reasons why your company should be using direct marketing to reach your audience and generate leads and you’ll find them in this article! (Learn about the benefits of direct marketing from this recent blog post on Consumer Engagement Now.
This article illustrates the benefits of direct marketing. The success and growth of a business in todays world can have a significant increase in profits and sales due to direct marketing for consumer engagement that can give businesses the edge they need. The article talks about how direct marketing either through direct response or mail marketing can be an important tool to use and extremly effective. Direct marketing allows businesses to directly address the consumer with their product whether it is through mobile marketing, promotional letters, catalogs or online advertising. It can be most effective and powerful for both small and large businesses. I totallt agree. Direct marketing is a brilliant way to directly connect with consumers which can help build personal connections. When direct marketing to engage consumers, direct mail seems to be one of the most reliable types of driect campaigning which they illustrate in the article. It can help attract positive attention from potential customers and not in an intrusive way like door knocking. The most common way includes through postcards, free trail CD's and advertising mail including catalogs. I think that direct marketing can help especially smaller businesses to get their products or services heard about and can be more cost effective way of marketing when it comes to engaging your consumers.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.