Direct Marketing and Consumer engagement
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Rescooped by Stephanie Tucker from Direct marketing and consumer engagement
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Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | Direct Marketing and Consumer engagement | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Via Tyler
Stephanie Tucker's insight:

This article addresses the facts that direct marketing has taken on greater relevance for marketers today with the on-going growth of social media and other online marketing. The article states that successful marketers today are reaching more customers directly and on a personal level through the use of blogs, and 'tweets'. I agree that there has been a bigger take on direct marketing since social media has sky rocketed, direct marketing tools enable marketers to develop relationships with indiviual consumers which in result will mean a larger customer base and help attract positive attention in a cost effective way. The article goes on to discuss the effectiveness of direct marketing stating that EasyJet used a tool called Inspire Me that was designed to convert "web traffic" into flight bookings that fits your criteria. As a result in this direct marketing effort profits increased by 28%, which just shows how using the direct marketing tools can highly maximise profit sales. It is important for all businesses to involove their companys in a marketing mix such as direct marketing to engage consumers as highlighted in the article it can incease profits dramatically and in a cost efficient way too!

 

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Enele Westerlund's comment, September 26, 2013 7:44 PM
Blake, DM's definitely efficient because of it's direct nature. It does exactly what it is meant to do. The article was an interesting read and it is true that direct marketing may also help to strengthen a relationship between a product/company and a consumer.
Calvin Henton's comment, September 26, 2013 9:24 PM
Direct marketing tools is very effective and through social media it is a way of engaging companies and consumers to communicate and gather information that would help reach the target audience. It is also a source of bond between your target consumers and the product.
Linda Allen's curator insight, September 27, 2013 9:07 AM

Social media and Direct Marketing--a great marriage.

Rescooped by Stephanie Tucker from Direct marketing and consumer engagement
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7 Benefits of Direct Marketing | Direct Mail Marketing | e-Miles

7 Benefits of Direct Marketing | Direct Mail Marketing | e-Miles | Direct Marketing and Consumer engagement | Scoop.it
There are 7 reasons why your company should be using direct marketing to reach your audience and generate leads and you’ll find them in this article! (Learn about the benefits of direct marketing from this recent blog post on Consumer Engagement Now.

Via Amy Davidson, Peggy Yao
Stephanie Tucker's insight:

This article illustrates the benefits of direct marketing. The success and growth of a business in todays world can have a significant increase in profits and sales due to direct marketing for consumer engagement that can give businesses the edge they need. The article talks about how direct marketing either through direct response or mail marketing can be an important tool to use and extremly effective. Direct marketing allows businesses to directly address the consumer with their product whether it is through mobile marketing, promotional letters, catalogs or online advertising. It can be most effective and powerful for both small and large businesses. I totallt agree. Direct marketing is a brilliant way to directly connect with consumers which can help build personal connections. When direct marketing to engage consumers, direct mail seems to be one of the most reliable types of driect campaigning which they illustrate in the article. It can help attract positive attention from potential customers and not in an intrusive way like door knocking. The most common way includes through postcards, free trail CD's and advertising mail including catalogs. I think that direct marketing can help especially smaller businesses to get their products or services heard about and can be more cost effective way of marketing when it comes to engaging your consumers.

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Hendy Han's comment, September 26, 2013 9:05 PM
Great article Maggie. I agree with your insight. Direct marketing is one of the most effective on-going marketing tools that many successful company still using. The most utter advantage of using direct marketing is the chance to be physically and mentally presence for your potential or existing customers.
Holly Adams's comment, September 26, 2013 11:55 PM
@yuhang. great article choice here for describing the 7 benefits of direct marketing, helped me understand and think about how a company would particularly impart this. For example building personal connection is a great way to get feedback and therefore improve your business. An example of allowing this to happen would be to have you floor staff (the people talking with other people) understand the importance and bigger picture of their job. Many people at this level feel worthless to the company but they are actually one of the most importance as they built customer relationships and help build a perspective of the brand and it's name.
Shichi Zhong's curator insight, May 14, 2014 12:29 AM

The main 7 benefits are:

1. talk about your offers directly with the customers

2. experiment with new markets

3. Direct marketing is more cost-effective 

4. build personal connections

5. focus on specific groups

6. provide direct feedback

7. results are quantifiable

 

Those 7 benefits can be used for any direct marketing such as Direct Mail marketing and Direct Response Marketing.