Direct Marketing and Consumer Engagement
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Infographic: Are You in a Committed Relationship with Your Customers? - Direct Marketing News

Infographic: Are You in a Committed Relationship with Your Customers? - Direct Marketing News | Direct Marketing and Consumer Engagement | Scoop.it
Direct Marketing News
Infographic: Are You in a Committed Relationship with Your Customers?
Direct Marketing News
Acquisition and retention aren't the only marketing opposites that attract.
Sian Arthur's insight:

This infographic discusses the importance of businesses having a 'committed relationship' with their customers. It states that if a marketer is serious about its relationship with its customers it needs to maitain a give and take relationship with their existing customers by generating value both for and from them. It contains alot of statistics based on the percentages of companies that are committed to their customers. I agree with this article that having a good relationship with your consumers is essential for good consumer engagement.

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Matthias Röse's comment, September 26, 2013 6:35 PM
I enjoyed studying the infographic with its very interesting data. I was surprised that so few companies include customer retention in their marketing plans although 70% of marketers agree that it is cheaper to retain than to acquire new customers. I agree with Josh Leuenberger who states that fostering the relations to former customers is important to make them buy again and that recommendations by them are more valuable than many marketing campaigns. Recommendations lead to new customers. For example companies by incentivizing recommendations retain former customers AND gain new ones and thus kill two birds with one stone. The article is good make everyone aware of the importance of retaining customers that many forget about.
Enele Westerlund's comment, September 26, 2013 7:37 PM
Blake, I agree that DM does encourage repeat customers and, as the article says, too many companies focus too much on obtaining new customers they may be losing out on retaining their current ones. Relationship marketing is definitely a very important, and underrated method.
Calvin Henton's comment, September 26, 2013 9:04 PM
As many companies, customer loyalty is important and making sure that the relationship between the two are maintain but to my surprise a lot of companies seem to lack in keeping its consumer retention. Retention is important to the company as it provides profit and long term connection with the company.
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Augment Your Direct Marketing Success With Augmented Reality ...

Augment Your Direct Marketing Success With Augmented Reality ... | Direct Marketing and Consumer Engagement | Scoop.it
Thanks in part to the ever-increasing popularity of smartphones and tablets, augmented reality's time has finally come.
Sian Arthur's insight:

This article from Direct Marketing News explains what Augmented Reality is and how it can improve your Direct Marketing success. It goes into detail explaining what Augmented Reality is and how it works, and that it is now finally possible due to consumers 'addiction' to modern technology such as smart phones and tablets. 

It also gives some very useful guidlines for using Augmented Reality to make your Direct Marketing a success, for example; starting and sticking to a sound strategy, the importance of being discerning, making your call to action worth responding to, making first impressions count, and finally watch listen and learn from others. All of these guidlines seem like basic knowledge but are critical in helping make Augmented Reality work for you. 

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Analay Malamala's comment, September 26, 2013 10:24 AM
Nice article Sian! to add to your insights, I think that its relevant and critical to when businesses make decisions for direct marketing strategies. although it says that the guidelines mentioned in the article are basic knowledge I think that businesses miss the point as to how effect the use of AR is and how it will help businesses in the long run and if its the best practice for the businesses to keep following. Choice read Sian!
Analay Malamala's comment, September 26, 2013 10:24 AM
Nice article Sian! to add to your insights, I think that its relevant and critical to when businesses make decisions for direct marketing strategies. although it says that the guidelines mentioned in the article are basic knowledge I think that businesses miss the point as to how effect the use of AR is and how it will help businesses in the long run and if its the best practice for the businesses to keep following. Choice read Sian!
Ahmed Salman's curator insight, September 26, 2013 9:20 PM

The article discusses Augmented Reality. AR allows anyone with a smartphone or tablet to transform a printed advertisement, postcard, or still image into a live 3D video experience simply by pointing their webcam at it. It explains what Augmented Reality is and how it can improve your Direct Marketing success It goes into detail explaining what Augmented Reality is and how it works. The article states that AR brings this heightened level of interaction to direct mail and helps overcome its stigma of being out of date or too un-engaging to produce strong results.

 
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Marketing, Sales, and Customer Experience—Oh, My! - Direct ...

Marketing, Sales, and Customer Experience—Oh, My! - Direct ... | Direct Marketing and Consumer Engagement | Scoop.it
The tentacles of customer experience extend to marketing and sales in ways that unite them.
Sian Arthur's insight:

This article gives a great example of a sales person who is successfully engaging her consumers. The author Ginger Conlon, explains about how this wonderful sales woman from Dior successfully manages to make her feel welcomed by remembering her name. This sales person is fun and engaging and has an approach that helps her build customer loyalty, also this sales person engages in direct marketing when she mails or phones the customers with invitations to special events, or just to call and find out how they are enjoying their latest purchase. My opinion from what Ginger is saying is that the techniques that this sales person uses are great techniques that should be used by all sales people to help improve consumer engagement. 

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Logan Harris's comment, September 25, 2013 8:19 PM
Interesting find Sian!
At first I didn’t really see the relationship as direct marketing, but of course it develops into that by the end. In the beginning I was more impressed that Dior has obviously made the hiring and training of talented customer service staff part of their marketing strategy. I for one will go out of my way to shop somewhere I will receive great service – particularly if I think they’ll remember me each time.
I think that cosmetic companies must use tactics like this regularly, as my girlfriends often receives calls from Smith and Caugheys in Auckland to invite her to the launch of a new product or line of cosmetics. They make a date and she will then go in, try the product, and end up spending more than she likely tells me about 
Knowing your market is really important, and if you can do so on a truly personal level, even better. It is within relationships like this that direct marketing can truly shine.
Kellie Ho's comment, September 26, 2013 1:43 AM
This was an interesting article Sian! I agree with how all sales people should also use the same technique the sales person used to improve consumer engagement because this makes the consumer feel more important if the sales person remember their names, checks up on them on how they are liking the new product by calling them invites them or inviting them to special events that they know they like by mailing or phoning them. I’m more impressed about the fact that Dior was able to train their staff so well when it comes to consumer engagement as part of their marketing strategy. I would personally shop somewhere all the time if they remembered me each time I visited the shop.
Millie Crossman's comment, September 26, 2013 3:41 AM
Such a good example to show impressive direct marketing within a retail store. The way the sales assistant personalised each sale for the buyer, remembered her name and even contacted her when new product arrived. These things makes the customer feel important and is more likely to continue buying from the store. Taking time to make a customer feel comfortable and inform them about the product makes a huge difference! and i agree with Kellie that if i had this sort of experience in a store i would definitely become a loyal customer.