This article talks about the importance of direct marketing nowadays and show some methods of direct marketing by giving EasyJet example.
Due to the rapid growth of social media, instead of doing mass marketing, most marketers are reaching more customers on a personal lever. Customers can give their opinion by leaving a feedback on Facebook, tweeter or an app. Companies can modified their product more personally, which enhance the emotional bonds with individual customers as they obtain more satisfaction.
Why is communication so important? Knowing a group, even a single customers's interest help businesses deliver the right message to customer, which gives companies a high ROI.
In the case of EasyJet, this company is doing a great job of direct marketing mix. Firstly, they manage their social media well by having 144,
000 Facebook likes and 87000 Twitter followers. Moreover, the company knows who their target audience are and design a tool for them so customer fell more convenient. Lastly, they use email to contact customers who spent less or no more money on their product and try to drag them back.
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How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.