This article is reminding marketers to be different in crowded space nowadays. Social media provides many chances for companies to engage a larger number of consumers. As it gets hotter, every business is using it. So it is getting harder to be seen it social media world. For customers, dealing with overloaded information on internet just confuse them more. Marketers should know who are their target markets and what they want. Customers only Google and search that they are interested in. In that way, offer promotion and discount everywhere is just inefficient.
Direct mail or E-mail is considered as dinosaur these days. However, based on studies, these two traditional ways of direct marketing is still work for companies and ROI is also high.
Marketers should focus on channels that offer the best chance of returning value. No matter what way is hotter, always engage customers with their preferred channel.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.