Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
James Marbeck's insight:
With social media being such a large part of consumers every day lives direct marketing is now a more attainable option. It is a very successfull way of engaging with a specific target audience. The article describes how usefull the likes of facebook have become when marketing new products and getting consumers to connect with your brand. Interesting article.
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How to integrate my topics' content to my website?
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Creating engaging newsletters with your curated content is really easy.