Even in today's social- and digital-media-rich environment, well thought out direct mail campaigns have the ability to capture a recipient's attention, get them to read and process content, commit.
|Scooped by Huiqing Chen|
It is an article about 5 tips for effective direct marketing activity. From my point of view, these 5 tips are more likely to be a process of applying effective direct marketing. A company should definitely try to find the perfect target customers list so that it can make full use of all marketing resources. Also, as it is talking about direct marketing, personalization can always please customers because it gives them a feeling that they are valued by the company. I personally consider it the best advantage of direct marketing too.
This article also reminds me of the importance of accelerating the process from call to action because the main purpose of marketing is to encourage customers to make the final purchase decision. A set of measurement should be taken to test whether the process is working well and adjust it in the future marketing campaign. Similar to other kinds of marketing, direct marketing should also be adjusted from time to time, and to find out the best option for the company accordingly. However, direct marketing can reach customers directly, so their responses can be recorded more well and truly and these responses are particularly important for making future direct marketing plan.