Economic Times How brands are using photos on social networks for consumer engagement Economic Times What do robbers do before going to work? Do they say a prayer? A pep talk? Pound some bourbon?
Ashleigh Brockett's insight:
Throughout the article it explains how brands are using photos within social networks for consumer engagement. Instagram is a site that just shares photos was bought for $1 billion from Facebook in 2012. With Instagram having 45 million photos uploaded everyday and 140 million users it is clear that viewing photos is very popuar throughout the world. Facebook redesigned its profile page with a visual content, with photo frames becoming larger, cover photos added and much more. According to Viral Oza who is the marketing director of Nokia India, states that people have always been visual creatures. Brands go where they think there costumers are and with all new visual webites this gives them a chance to intereact with the customers even more. The visual aspect to all the major sites helps brands insert themselves with varying degree of success.
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