Direct marketing and consumer engagement
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Rescooped by Ahmed Salman from Direct Marketing and Consumer Engagement
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Augment Your Direct Marketing Success With Augmented Reality ...

Augment Your Direct Marketing Success With Augmented Reality ... | Direct marketing and consumer engagement | Scoop.it
Thanks in part to the ever-increasing popularity of smartphones and tablets, augmented reality's time has finally come.

Via Sian Arthur
Ahmed Salman's insight:

The article discusses Augmented Reality. AR allows anyone with a smartphone or tablet to transform a printed advertisement, postcard, or still image into a live 3D video experience simply by pointing their webcam at it. It explains what Augmented Reality is and how it can improve your Direct Marketing success It goes into detail explaining what Augmented Reality is and how it works. The article states that AR brings this heightened level of interaction to direct mail and helps overcome its stigma of being out of date or too un-engaging to produce strong results.

 
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Millie Crossman's comment, September 26, 2013 3:57 AM
This article gives the reader a good understanding of Augmented Reality and how companies can benefit when creating direct marketing strategies. AR is a way for marketers to keep up with their consumers because they can market through ads and aps available on smartphones and tablets, the sue of technology is an easy and cost effective way to market their brands,
Analay Malamala's comment, September 26, 2013 10:24 AM
Nice article Sian! to add to your insights, I think that its relevant and critical to when businesses make decisions for direct marketing strategies. although it says that the guidelines mentioned in the article are basic knowledge I think that businesses miss the point as to how effect the use of AR is and how it will help businesses in the long run and if its the best practice for the businesses to keep following. Choice read Sian!
Analay Malamala's comment, September 26, 2013 10:24 AM
Nice article Sian! to add to your insights, I think that its relevant and critical to when businesses make decisions for direct marketing strategies. although it says that the guidelines mentioned in the article are basic knowledge I think that businesses miss the point as to how effect the use of AR is and how it will help businesses in the long run and if its the best practice for the businesses to keep following. Choice read Sian!
Rescooped by Ahmed Salman from Direct Marketing and consumer engagement
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Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | Direct marketing and consumer engagement | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Via James Marbeck
Ahmed Salman's insight:

This article discusses how direct marketing has taken on greater relevance for marketers with the growth of social media. Today, social media is a large part of consumers every day lives and therefore direct marketing is now a more attainable option. I enjoyed this article because it shows that direct marketing tools can potentially enable marketers to develop and enhance emotional bonds with individual customers, and customer groups, to grow the value of their customer base in real time.

 

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James Marbeck's curator insight, September 26, 2013 4:30 PM

With social media being such a large part of consumers every day lives direct marketing is now a more attainable option. It is a very successfull way of engaging with a specific target audience. The article describes how usefull the likes of facebook have become when marketing new products and getting consumers to connect with your brand. Interesting article.

Teagan Adams's comment, September 26, 2013 5:07 PM
I agree with James, the evolution of social media has made it so much easier for brands to have contact with their customers basically 24 hours a day, definitely making it a more attainable channel of communication.