The article discusses Augmented Reality. AR allows anyone with a smartphone or tablet to transform a printed advertisement, postcard, or still image into a live 3D video experience simply by pointing their webcam at it. It explains what Augmented Reality is and how it can improve your Direct Marketing success It goes into detail explaining what Augmented Reality is and how it works. The article states that AR brings this heightened level of interaction to direct mail and helps overcome its stigma of being out of date or too un-engaging to produce strong results.
This article discusses how direct marketing has taken on greater relevance for marketers with the growth of social media. Today, social media is a large part of consumers every day lives and therefore direct marketing is now a more attainable option. I enjoyed this article because it shows that direct marketing tools can potentially enable marketers to develop and enhance emotional bonds with individual customers, and customer groups, to grow the value of their customer base in real time.
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