Direct Mail Marketing
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2. Physical Meets Digital -- Direct Mail Response

Mark Morin, President of Strategies Marketing Direct, presents "Physical Meets Digital" at FFWD Adweek 2013 in Toronto. Discover how to build design and deli...
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The Science and Art of Selling by Alen Majer » Blog Archive » Direct Mail Marketing with Targeted Postcards

The Science and Art of Selling by Alen Majer » Blog Archive » Direct Mail Marketing with Targeted Postcards | Direct Mail Marketing | Scoop.it
Direct Mail Marketing with Targeted Postcards http://t.co/Ya2dKzUY RT: @alenmajer...

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Direct Mail Marketing, Direct Profit? [Infographic]

Direct Mail Marketing, Direct Profit? [Infographic] | Direct Mail Marketing | Scoop.it

Marketing Strategy - Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really?


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Matthias Röse's comment, September 26, 2013 8:35 PM
A lot of very interesting data is displayed in this graphic and it was fun studying it. Beforehand, when reading the article, I was very surprised by the fact that direct mail is on the rise again. I thought that with Emails being cheaper, faster and the easiness of tracking its effects but I learned otherwise. Yesterday I read an article giving best practice examples of direct mailing which is very interesting and I recommend to everyone thinking about a direct mailing campaign because the examples are quite inspiring (http://designshack.net/articles/business-articles/12-brilliant-direct-marketing-pieces-you-have-to-see/). I look forward to 2014 and I’ll definitely check whether the predictions about rising spending on direct mailing come true. I think that it is very important to know whether your business is in a branch where consumer prefer direct mail due to its seriousness.
Priscilla Hema's comment, September 27, 2013 12:07 AM
Jasmine, Though Physical mail such as ones received through a mailbox may urge consumers to open and have a look. most are discarded without a thought. this is a huge waste if not discarded correctly.
dane norton's curator insight, September 30, 2014 6:47 PM

One important tool that companies use when participating in direct marketing is direct mail. Direct mail is an old school approach that has been around for centuries to engage with customers, despite rumours of it dying its actually on the rise. The reason why direct mail has not died and has remained in favour within companies is the power it wields. In this article it states that on average 6.5 out 10 people either purchase or engage with the business that have received their mail. This article reinforces the fact that direct old school mail should not be completely over looked at over technological advances like smartphone apps and direct mail marketing equals direct profit.

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LinkedIn Tips for Small Business Owners | News | eZanga.com

LinkedIn Tips for Small Business Owners | News | eZanga.com | Direct Mail Marketing | Scoop.it
5 ways all small business owners should be using LinkedIn to advance their professional reputation as well as their overall business.

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Jim Intihar's curator insight, December 28, 2013 11:51 PM

This is a cool Linked In primer for a beginner or intermediate level person that wants to polish up their skills.

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5 Mistakes That Can Ruin a Direct Mail Marketing Campaign

5 Mistakes That Can Ruin a Direct Mail Marketing Campaign | Direct Mail Marketing | Scoop.it
Not seeing the numbers you expected from your direct mail marketing? If your campaign is underperforming – or flopping, even – it may be the result of these common mistakes.

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5 Ways to Save Money on Direct Mail Marketing

5 Ways to Save Money on Direct Mail Marketing | Direct Mail Marketing | Scoop.it
Create your next direct mail marketing campaigns for postcards, letter…

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Tegan Thomas's curator insight, September 23, 2013 5:06 AM

This is an article which can help small businesses utilize what they already own and how they are able to recycle old material. This is a good point to bring across to small businesses and allow them to understand that they have the ability to utilize their costs and make it go as far as possible.

 

Chelsea Tidswell's comment, September 25, 2013 5:18 AM
I like what you have said here Tegan. Small businesses have a lot more to them than what meets the eye. If they can strategically reuse and recycle old material, they can hugely benefit from this and also make huge savings. They need to know what they can utilize in order to make their budgets stretch as far as possible
Analiese Rands's comment, September 25, 2013 4:43 PM
yes this article Tegan can help with small businesses. This article gives great tips to save money and utilize every dollar efficiently.
I also agree that small businesses have a lot more to offer than meets the eye and can reuse their old materials and create savings.