Direct Mail Marketing
17 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by expresscopy.com
Scoop.it!

10 Simple Things That Will Prevent Someone From Doing Business With You

Do you ever wonder why some people don't respond to your emails or pick up your calls? Here's how to avoid alienating potential customers and business partners.
more...
No comment yet.
Scooped by expresscopy.com
Scoop.it!

5 Elements of an Irresistible Call to Action

5 Elements of an Irresistible Call to Action | Direct Mail Marketing | Scoop.it
Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
expresscopy.com's insight:

"The call to action needs to be dynamic enough to get past readers’ natural inertia and inspire them to do something. It has to have the motivational power to convert readers into buyers."

more...
No comment yet.
Scooped by expresscopy.com
Scoop.it!

Why a Good Postcard Is Like the Perfect Cookie

Why a Good Postcard Is Like the Perfect Cookie | Direct Mail Marketing | Scoop.it
I’m a huge fan of the postcard. It is the direct mail equivalent of a single, perfect dessert cookie – not too dense or overloaded, and not overwhelming like a big slab of cheesecake or a banana sp...
expresscopy.com's insight:

Marketing writer Margie Dana talks about why she loves postcards, and offers a few tips for designing your postcard campaign.

more...
No comment yet.
Scooped by expresscopy.com
Scoop.it!

MultiBrief: Marketing with postcards — Part I

MultiBrief: Marketing with postcards — Part I | Direct Mail Marketing | Scoop.it
expresscopy.com's insight:

"How can you stay in your customers' minds? It's easy with a few postcards. Mail postcards to prospects and customers every few weeks, and they'll think of you first when they need something. They'll pick up the phone and call you when they're ready to buy."

more...
No comment yet.