Direct Mail Marketing
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The History of Direct Mail Marketing

The History of Direct Mail Marketing | Direct Mail Marketing | Scoop.it
Here’s some light reading, but interesting nevertheless. If there are parts we left out, but should have included, please contribute in the comments section. For most of us, there was never a time when we didn’t receive mail to our … Continue reading →
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Showrooming - The Brick and Mortar Dilemma

Showrooming - The Brick and Mortar Dilemma | Direct Mail Marketing | Scoop.it
Today’s blog post is a bit different than most of our typical direct marketing articles. From time to time, we like to inject our blog with unique business or marketing related content to keep things fresh and interesting. So that … Continue reading →
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4 Ways To Capture More Leads For Email Marketing

4 Ways To Capture More Leads For Email Marketing | Direct Mail Marketing | Scoop.it
One of the key strategies for business and marketing success is to keep your customers in the loop or draw them in with exclusive offers via email. To grow your business online, having a list of leads who have agreed … Continue reading →
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They Paid m for That? Super Bowl Ads In Review - Ballantine Corp.

They Paid m for That? Super Bowl Ads In Review - Ballantine Corp. | Direct Mail Marketing | Scoop.it
Ad space in Super Bowl in 2014 ran a whopping $4m for a 30-second spot. Which brands got their money’s worth for their Super Bowl spot, and which brands were
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Blog Interview with Direct Marketing Strategist Ted Grigg - Ballantine Corp.

Blog Interview with Direct Marketing Strategist Ted Grigg - Ballantine Corp. | Direct Mail Marketing | Scoop.it
We're very excited to share this new blog interview with you featuring direct marketing strategist Ted Grigg from DMCG. Ted shares an enormous wealth of knowled
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6 Key Elements of an Effective Content Marketing Strategy

6 Key Elements of an Effective Content Marketing Strategy | Direct Mail Marketing | Scoop.it
You need a strategic framework for conceptualizing, designing, and scaling your content efforts. Use these 6 key elements to build your content strategy.
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Integrating Copy and Design: The Sum is Greater Than The Parts

Integrating Copy and Design: The Sum is Greater Than The Parts | Direct Mail Marketing | Scoop.it
Creative teams work in pairs, and behind every great ad is a strong copy and art direction team. Effective ads must combine great visuals with compelling copy. In this article, we’ll help you understand how the art director and copywriter … Continue reading →
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Boosting Direct Mail Response Using Personalized URLs

Boosting Direct Mail Response Using Personalized URLs | Direct Mail Marketing | Scoop.it
We’ve all heard the story: Customers won’t entertain any advertisements that don’t pop up on their smart phones. Direct mail is dead. Publishing is over. Finished. Done. Fortunately for us all, that story is a fiction. Customers, on average, are processing literally … Continue reading →
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Understanding Direct Mail's Role in Integrated Marketing Communications

Understanding Direct Mail's Role in Integrated Marketing Communications | Direct Mail Marketing | Scoop.it
Direct mail plays an important role in your marketing campaign because it acts to supplement your other efforts cheaply and effectively. It’s rarely used on its own as the sole way to market a product or service, since it does … Continue reading →
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Our 3 Favorite Print Ads From 2013 - Ballantine Corp.

Our 3 Favorite Print Ads From 2013 - Ballantine Corp. | Direct Mail Marketing | Scoop.it
Agatha Christie used to say of her novels that her self-imposed structures and rules limited the stories she could tell and forced her to become more creative w
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Blog Interview with Marketing and Creative Expert Andrew Majewski - Ballantine Corp.

Blog Interview with Marketing and Creative Expert Andrew Majewski - Ballantine Corp. | Direct Mail Marketing | Scoop.it
Today's interview is with a good friend of ours, and business partner, Andrew Majewski. Andrew is the principal and creative director at AdSpace Communications,
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Marketers and Their Problems With Data - MarketingCharts | #TheMarketingAutomationAlert

Marketers and Their Problems With Data - MarketingCharts | #TheMarketingAutomationAlert | Direct Mail Marketing | Scoop.it

For all the talk about “real-time” insights, it turns out that very few marketers are actually looking at their data sources every day. At least that’s one of the takeaways from a new Domo-sponsored report [download page] that presents study results suggesting that marketers are disconnected from (drumroll…) data. Domo’s survey of 301 marketers indicates that no more than one-third of respondents are checking – on a daily basis – any of the data sources they use.

 

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marketingIO's curator insight, November 19, 2013 5:47 PM

You got to be kidding?! Who's guilty of this? C'mon, raise your hand...