Direct mail insights
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Direct mail insights
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My experiment in combining direct mail with digital/social - Econsultancy (blog)

My experiment in combining direct mail with digital/social - Econsultancy (blog) | Direct mail insights | Scoop.it
My particular area of expertise is digital marketing, media and ecommerce.
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Advantages of direct mail advertising

Direct mail advertising is highly targeted, therefore, it is quite effective because consumers only receive information or offers that meet their individual needs. Read on to know more.

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Myth Busted: How Direct Mail Can Actually Enrich the Digital Customer Journey - Business 2 Community

Myth Busted: How Direct Mail Can Actually Enrich the Digital Customer Journey - Business 2 Community | Direct mail insights | Scoop.it
E-commerce marketers are increasingly seeing the value of direct mail as part of their integrated mix and, in 2014, direct mail spending rose. Why this surprising trend?
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The Complete Guide To Building Your Email List With Direct Mail

The Complete Guide To Building Your Email List With Direct Mail | Direct mail insights | Scoop.it
If you already operate an online business, you may be asking yourself: “Why would I even consider using snail mail to build and grow my email list? ...
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Is direct mail still essential in the media mix? - Media Week (registration)

Is direct mail still essential in the media mix? - Media Week (registration) | Direct mail insights | Scoop.it
Is direct mail still essential in the media mix? from Media Week - news and information from the world of media
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How to Integrate Direct Mail Marketing in the Digital Era - Business 2 Community

How to Integrate Direct Mail Marketing in the Digital Era - Business 2 Community | Direct mail insights | Scoop.it
Business mailing lists still rank among the most customizable and therefore most effective methods for messaging an audience of potential customers.
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Direct mail study reveals key insights on the medium's subconscious influence - Marketing magazine Australia

Direct mail study reveals key insights on the medium's subconscious influence - Marketing magazine Australia | Direct mail insights | Scoop.it
Direct mail from companies remains highly influential to consumers despite the growth in digital media trends, a UK study has revealed.
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DIrect Mail by the Numbers

This infographic breaks down direct mail by the numbers and closely examines: Who sends it? Who reads it? Does it work? What works best?

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Industry probes direct mail future

Industry probes direct mail future | Direct mail insights | Scoop.it
The DMA is embarking on a major study into direct mail to gauge the state of the channel in 2014 and its evolving role in the digital age.
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Royal Mail boosts MarketReach team

Royal Mail boosts MarketReach team | Direct mail insights | Scoop.it
Royal Mail has made three senior appointments to its MarketReach team – the division which promotes direct mail to business customers and agencies – to bolster its fight to win back share from digital channels.
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The move to digital: jumping the gun? « The Marketer blog

The move to digital: jumping the gun? « The Marketer blog | Direct mail insights | Scoop.it
The consumers surveyed rated direct mail the highest for being trustworthy (56 per cent), and 79 per cent said they act on it immediately (versus 45 per cent for email). So why is there such an attachment, even among the ...
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Direct mail is still the strongest prompt for donations - PR Newswire (press release)

Direct mail is still the strongest prompt for donations - PR Newswire (press release) | Direct mail insights | Scoop.it
Direct mail is still the strongest prompt for donations PR Newswire (press release) 18, 2013 /PRNewswire-iReach/ -- According to the latest survey by global research company, YouGov, direct mail is still the strongest prompt for donations, aside...
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Why direct mail still matters (and how digital can help) - Netimperative

Why direct mail still matters (and how digital can help) - Netimperative | Direct mail insights | Scoop.it
-*+While marketers still like to use print mail, they want more for modern campaigns. This new infographic from the Direct Marketing Association shows how digital innovations such as ‘clickable paper’ can boost relevancy and accountability.
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Study Reveals Impact of Mail on Brands - Consultant News

Study Reveals Impact of Mail on Brands - Consultant News | Direct mail insights | Scoop.it
Study Reveals Impact of Mail on Brands
Consultant News
A dedicated direct mail campaign, devised by Publicis Chemistry, has been created to promote the findings of the study looking at how people interact with mail, called Mail in the Heart.
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4 Reasons to Use Direct Mail Marketing Instead of Email Marketing - Entrepreneur

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing - Entrepreneur | Direct mail insights | Scoop.it
It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.
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J.C. Penney Brings Back Its Print Catalog, After A 5-Year Hiatus

J.C. Penney Brings Back Its Print Catalog, After A 5-Year Hiatus | Direct mail insights | Scoop.it
The company finds that even if people don't order directly from them, the catalogs still serve a purpose.
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J.C. Penney Brings Back Its Print Catalog, After A 5-Year Hiatus
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Forget the Hype: Direct Mail Is Not Dead - Business 2 Community

Forget the Hype: Direct Mail Is Not Dead - Business 2 Community | Direct mail insights | Scoop.it
Would you like to know a proven way to reach more customers, communicate directly with your most ideal target market and communicate in a vacuum, isolating you and your target market away from your c…...
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AusPost research backs DM effectiveness - ProPrint

AusPost research backs DM effectiveness - ProPrint | Direct mail insights | Scoop.it
Survey finds direct mail advertising popular and effective despite carrier’s lack of investment.
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Royal Mail launches 'Mail Men' campaign to boost direct mail - Marketing

Royal Mail launches 'Mail Men' campaign to boost direct mail - Marketing | Direct mail insights | Scoop.it
Royal Mail has launched its first major ad campaign for its direct marketing arm, MarketReach, in a bid to convince advertisers digital isn't the only option.
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The Private Life of Mail - Methodology and the making of the story - January 2015

Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand exactly what that means for consumers, and what it means
for you.

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Catalogs Shrink After USPS Hike - Independent Retailer

Catalogs Shrink After USPS Hike - Independent Retailer | Direct mail insights | Scoop.it
Catalogs Shrink After USPS Hike Independent Retailer According to a 2012 survey conducted by FGI Research and commissioned by ACMA, consumers who receive and use catalogs consider them far more useful than many other types of unsolicited mail.
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Understanding Direct Mail's Role in Integrated Marketing Communications

Understanding Direct Mail's Role in Integrated Marketing Communications | Direct mail insights | Scoop.it
Direct mail plays an important role in your marketing campaign because it acts to supplement your other efforts cheaply and effectively. It’s rarely used on its own as the sole way to market a product or service, since it does … Continue reading →
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The Sky Isn't Falling for Direct Mailers - Direct Marketing News

The Sky Isn't Falling for Direct Mailers - Direct Marketing News | Direct mail insights | Scoop.it
The timing for this book is good because now a lot of these companies are coming back to direct mail. They tried online media, they've tried SMS, and many of them found [that] ROI wasn't that great. Many of them are turning ...
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6 Ways to Lower Your Direct Mail Advertising Costs

6 Ways to Lower Your Direct Mail Advertising Costs | Direct mail insights | Scoop.it
Lowering your direct mail advertising costs can be managed in several different ways. Find out how to improve your bottom line with your mailing.
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