Royal Mail has made three senior appointments to its MarketReach team – the division which promotes direct mail to business customers and agencies – to bolster its fight to win back share from digital channels.
The consumers surveyed rated direct mail the highest for being trustworthy (56 per cent), and 79 per cent said they act on it immediately (versus 45 per cent for email). So why is there such an attachment, even among the ...
Direct mail is still the strongest prompt for donations PR Newswire (press release) 18, 2013 /PRNewswire-iReach/ -- According to the latest survey by global research company, YouGov, direct mail is still the strongest prompt for donations, aside...
-*+While marketers still like to use print mail, they want more for modern campaigns. This new infographic from the Direct Marketing Association shows how digital innovations such as ‘clickable paper’ can boost relevancy and accountability.
Study Reveals Impact of Mail on Brands Consultant News A dedicated direct mail campaign, devised by Publicis Chemistry, has been created to promote the findings of the study looking at how people interact with mail, called Mail in the Heart.
Would you like to know a proven way to reach more customers, communicate directly with your most ideal target market and communicate in a vacuum, isolating you and your target market away from your c…...
Catalogs Shrink After USPS Hike Independent Retailer According to a 2012 survey conducted by FGI Research and commissioned by ACMA, consumers who receive and use catalogs consider them far more useful than many other types of unsolicited mail.
Direct mail plays an important role in your marketing campaign because it acts to supplement your other efforts cheaply and effectively. It’s rarely used on its own as the sole way to market a product or service, since it does … Continue reading →
The timing for this book is good because now a lot of these companies are coming back to direct mail. They tried online media, they've tried SMS, and many of them found [that] ROI wasn't that great. Many of them are turning ...
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