Direct mail campaigns can be complex, but when you boil it down, they need just four simple things.
Jasmeeta Patel's insight:
This short article shows us how to have an effective direct mail campaign. Just because direct mail is a traditional form of marketing, it still needs to have alot of thought going into it. As stated in the article, the right type of advertising, needs to go out to the right consumer. Therefore by knowing your consuers, you can effectively send them something ie a postcard, or brochure, which they will want to read. Direct mail can also be personalised which could increase brand awareness.
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