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Simon Staffans: "Let me take a moment and share some simple truths I’ve distilled from a number of years creating content for just about anything – print, radio, television, online, live events… you name it."
Robert Pratten: "Design methodology for creating participatory transmedia stories."
Another great resource from Robert Pratten's @tStoryteller
Avec des Lego, c'est tout de suite plus amusant !
A very useful approach for launching new brands and creating a buzz about a new product!
Simon Staffans: 'During the eight years I’ve been working in the television format field, I’ve nearly lost track of all the people who’ve claimed they were going to ”disrupt television”' ...
There's a lot of interest in television at the moment ... I guess it's because of all the great storytelling to be found there ... if you know where to look, that is :)