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Omar L. Gallaga: "The word “transmedia” itself has come to represent a concept that doesn’t mean the same thing to everyone, especially in publishing."
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An interesting look at transmedia properties which have books as a key component. In fact, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards.
For business storytelling to be a success there needs to be a good strategy around making money. Given that eBooks and apps are so popular there is a definate opportunity to tell a great story using these platfrorms to create a more engaged community. I haven't bought this book but it seems to really understand transmedia and the use of muliple patforms. And this book, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards