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Rescooped by Tim Pixley from Transmedia: Storytelling for the Digital Age
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The Power of Adaptive Content: Q&A with Karen McGrane

The Power of Adaptive Content: Q&A with Karen McGrane | Digitized media | Scoop.it

Dan Levy:  "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."


Via The Digital Rocking Chair
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Dolly Bhasin 's curator insight, January 27, 2013 7:43 PM

"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”

Dolly Bhasin 's curator insight, January 27, 2013 8:04 PM

"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.

Matmi's curator insight, January 29, 2013 3:38 AM

A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.

Rescooped by Tim Pixley from Transmedia: Storytelling for the Digital Age
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Building a parallax scrolling storytelling framework | Tutorial

Building a parallax scrolling storytelling framework | Tutorial | Digitized media | Scoop.it
Stevan Živadinović, the brains behind multi-plane side-scroller web comic Hobo Lobo of Hamelin, walks us through the development of the Parallaxer platform and gives a crash course on turning pencil drawings into transparent-background assets...

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The Digital Rocking Chair's curator insight, December 18, 2012 1:47 AM

O.K.  This is a very technical article, but fascinating none-the-less.

Vivalist's curator insight, December 18, 2012 2:24 AM

technical article (tutorial) on the challenges of creating Parallax Scrolling web experience out of your usual drawings.

Dolly Bhasin 's curator insight, December 18, 2012 7:48 PM

Great Idea, would love to try!

Rescooped by Tim Pixley from Transmedia: Storytelling for the Digital Age
Scoop.it!

The Power of Adaptive Content: Q&A with Karen McGrane

The Power of Adaptive Content: Q&A with Karen McGrane | Digitized media | Scoop.it

Dan Levy:  "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."


Via The Digital Rocking Chair
more...
Dolly Bhasin 's curator insight, January 27, 2013 7:43 PM

"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”

Dolly Bhasin 's curator insight, January 27, 2013 8:04 PM

"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.

Matmi's curator insight, January 29, 2013 3:38 AM

A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.