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Social media in health care is all the rage. Set up a Twitter account, get a Facebook page—heck, even start a Pinterest account for your office or group. Mix it together with a little video content, SEO, and a flashy URL, and you may be able to find some ROI from your social media efforts. It’s modern. It sounds complicated and advanced. And many social media experts who are dabbling in health care are pushing the merit and success of this marketing strategy.
But should this be the role social media plays in a physician practice? Should hospitals use Twitter as a digital billboard with viral potential? Marketing is important, but is it appropriate for physicians who are entering the social media space?
I believe that serving as content curators is more aligned with the oath we took. Social media provides a contemporary platform for physicians to acquire, screen, compile, and manage information we want our patients to have.
Read more: http://wingofzock.org/2014/03/06/curating-content-via-social-media-a-new-role-for-physicians/
Telcare’s glucometer looks like a cellphone. It has a colored screen, is cellular enabled and takes blood samples with its own strips as any conventional glucometer would.
By Allyson B. Mullen – On February 18, 2014, the FDA issued the Final Guidance “Requests for Feedback on Medical Device Submissions: The Pre-Submission Program and Meetings with Food and Drug Administration Staff” (the “Pre-Sub Guidance”). FDA,...
Rundercover - A thrilling interactive audio-game that makes your outdoor exercises more fun and more rewarding.
When pediatrician Natasha Burgert launched a Facebook page and a Twitter account, @DoctorNatasha, in 2009, her social media strategy was simple: Share as much factual health information as possible with engaged ...
The dynamics of change in American society and the nation’s healthcare delivery structure have opened new hospital advertising and marketing opportunities.
Secrets to a Successful mHealth Campaign AllAfrica.com Africa: Secrets to a Successful mHealth Campaign. By Nick Kennedy, 4 March 2014.
There was no significant change in the frequency of office visits for patients who used an electronic messaging system through a patient portal, according to a retroactive study of 2,357 adult primary care patients at Mayo Clinic’s Rochester,...
On our recent road trip I was amazed by the number of billboards (from several health care systems and hospitals) advertising texting for emergency room (ER) wait times. My first thought was, “if you can text, how emergent is it?
Wello from Azoi Mobile Technologies is a health monitoring device designed to work with iOS and Android smartphones. So far ... Over time, you start seeing patterns and that allows you to make much better lifestyle choices.”.
As a healthcare professional I believe patient engagement is critical to successful outcomes.
A Commonwealth Fund-sponsored study finds that hospitalization rates significantly declined at nursing homes that offered after-hours telemedicine services.
A recent Accenture report estimates that the global electronic health record market will reach $22.3 billion by the end of 2015. According to the report, the U.S.
Jody Crane and Dennis Truong have developed a program that treats patients in home at a lower cost.
If I had an opportunity to sit face-to-face with each and every nurse manager in the world I would tell them that eliminating paper and using computerized automated processes is the one great way they can improve patient care across the continuum.
Want to use your iPhone for tracking more than just your run? Azoi just launched Wello, a new mobile health tracker that can read and log a number of different vital signs.
Will mHealth change the business plan for healthcare? mHealthNews (blog) (Reprinted and edited with permission from EMR and HIPAA.
. @HealthcareWen Here's the #DigitalHealth infographic I did w/ @MisfitWearables http://storyofdigitalhealth.com/infographic/ #mHealth13 pic.twitter.com/nX9cYnAMbu