Teaser data from research firms is a great place to find nuggets of knowledge, even if you don’t buy the report. Here, Best Practices shows some insights into pharmaceutical research channels (on a limited set of respondents) and finds some interesting nuggets:
Pharma leads in mobile research, with 70% (7 of 10) respondents using it at least sometimes. Only 47% (15 of 32) in the total study population use it.60% (6 of 10) of Pharma companies are using social media listening as part of their research activities.50% (5 of 10) of Pharma companies are using online patient communities as part of their research.
This chart comes from the linked report excerpt:
These findings reinforce the trend that social listening is proving to be a valuable source of insights for Pharma marketers. Also, they show that mobile channels, with their ability to reach a large audience, are becoming more popular with researchers.
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