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The Beginner’s Guide to Social Media Marketing [Infographic]

The Beginner’s Guide to Social Media Marketing [Infographic] | Marketing Strategy | Scoop.it

The folks at Placester created an infographic that is the beginners guide to social media marketing. Key Insights:

61% of U.S. adults on more than one social network have “unlikes” or “unfollower” brands on social media.79% of Twitter users who see Tweets from both a brand and users tweeting about a brand take action online or offline.82% of consumers trust a company more if they are involved with social media.Social media sharing now accounts for 54% of information consumers use in buying decisions.46% of global Internet users said social media influenced their purchase decisions.
Via Lauren Moss
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Chuck Taylor's curator insight, November 18, 2014 4:40 PM

Great insight for marketers.

Rachel Turner Dool's curator insight, November 26, 2014 1:29 AM

Some simple advice for new starters. My favourite - be yourself!! If you're genuine it elicits a positive response, people can sniff out a fake.

Nedko Aldev's curator insight, March 5, 2015 4:14 AM

 

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How To Fix the 7 Mistakes Your Brain Makes Every Day

How To Fix the 7 Mistakes Your Brain Makes Every Day | Marketing Strategy | Scoop.it

Via Daniel Watson
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trần hường's curator insight, October 14, 2014 7:57 AM

Làm đẹp đôi bài tay không còn nhăn nheo:

http://phongcachchamsocda.blogspot.com/2014/10/mot-so-loi-khuyen-lam-nep-nhan-khong.html

Audrey's curator insight, October 15, 2014 2:52 PM

Basically you need to calm down, close your eyes, take deep breaths and practice mind control by meditating.  Just  see some beautiful ,mountains, skies or any natural part of the environment and just enjoy.........

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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | Marketing Strategy | Scoop.it
There are three things that I can always count on to bring me waves of pleasure, delight and deep satisfaction. A kiss from my sweetheart, a square of dark chocolate and Pinterest. Oh, Pinterest. How…

Via Stefano Principato
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C-Marketing's curator insight, September 11, 2014 12:28 PM

Pour certains types de commerces, il peut être intéressant d'intégrer Pinterest à sa stratégie de présence web.

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The Ultimate Directory Of Free Image Sources | Edublogger

The Ultimate Directory Of Free Image Sources | Edublogger | Marketing Strategy | Scoop.it
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ...

Via Rob Hatfield, M.Ed.
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Mary Starry's curator insight, August 30, 2014 3:21 PM

A faculty member can never have too many resources for images.

MrBieb's curator insight, September 2, 2014 4:49 AM

Een heel bruikbare lijst om je voortaan geen zorgen meer te maken over het rechtmatig gebruik van foto's/afbeeldingen.

Ana Fernández's curator insight, September 2, 2014 5:23 AM

¿Eres consciente de la importancia de utilizar imágenes de uso libre en tus proyectos?  ¿Alguna vez te has parado a pensar en los problemas que pueden derivarse del uso de imagenes de terceros? ¿Sabías que Google Imágenes permite filtrar las búsquedas por el tipo de licencia?

En este artículo nos presentan una selección de estos bancos de imágenes libres de derechos que nos serán de gran utilidad.

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Color Psychology In Marketing: The Complete Guide

Color Psychology In Marketing: The Complete Guide | Marketing Strategy | Scoop.it
Understanding how color works isn’t just for artists dipping their hands into paint and pigments all day long. Anyone using content marketing needs to understand the basics of Color Theory, because you are using color in your content.

Via Brian Yanish - MarketingHits.com
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Alfonso Gomez's curator insight, August 13, 2014 11:20 AM

Emotion give a lot of things to know

Sieg Holle's curator insight, August 15, 2014 8:22 AM

Worth reading

Authentis Formations's curator insight, August 16, 2014 7:26 AM

Pas mal de choses intéressantes sur l'utilisation des couleurs en marketing...

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Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail

Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail | Marketing Strategy | Scoop.it

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.


Via Martin (Marty) Smith
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malek's curator insight, August 5, 2014 7:37 AM

Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.

donhornsby's curator insight, August 5, 2014 8:02 AM

(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do). 

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What Makes Content Shareable & Why It Matters for SEO

What Makes Content Shareable & Why It Matters for SEO | Marketing Strategy | Scoop.it

Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter?


Via Kamal Bennani
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Manasa Konda's curator insight, August 5, 2014 4:50 AM

Important for someone working on SEO

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The Future of Web and Technology [Infographic]

The Future of Web and Technology [Infographic] | Marketing Strategy | Scoop.it

Infographic on The Future of Web and Technology describes on the trending products and innovations growing rapidly year by year. Augmented reality and its products being the core of advanced technologies in the future. Google glass, augmented reality based wearable gadgets, 3d printers, cloud computing, educational technology, leap motion, another AR product Oculus Rift, AR contact lenses, agent smartwatch and related gadgets, all contribute to the web and technology.


Via Lauren Moss
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Triangle Software's curator insight, July 6, 2014 7:44 AM

With so many technology innovations being developed and implemented - what do you see as the next innovation for your industry?

Jeremy Cooke's curator insight, July 16, 2014 7:05 AM

Another interesting area for games and generesal digital creativity.. now where did I put that Bamzooki ?

 

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Mobile Ad Spending To Blow Past Newspapers, Magazines, Radio This Year

Mobile Ad Spending To Blow Past Newspapers, Magazines, Radio This Year | Marketing Strategy | Scoop.it

Revenues from ads running on smartphones and tablets will outstrip those from newspaper, magazine and radio ads for the first time in the U.S. this year, according to a new reportfrom eMarketer.

 

Mobile ad revenues will jump 83%, to $17.7 billion. That represents almost 10% of all ad spending, as people quickly spend more and more time peering at the smartphones and kicking back with their tablets–a total of two hours and 51 minutes a day, up 32 minutes from just a year ago. Mobile ad spend will trail only that of television commercials, of course, and desktop and laptop ads...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 2, 2014 11:11 AM

Deep impact for marketing and an irreversible trend for the future.

Gonzalo Moreno's curator insight, July 3, 2014 1:35 PM

No hay vuelta atrás. La TV es la nueva radio...

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The Missing Manual for Google Hangouts Video

The Missing Manual for Google Hangouts Video | Marketing Strategy | Scoop.it

As a remote team of 12, we’ve come to depend on Google Hangout video calls for our weekly standup meetings. The tool is free, quick to access and familiar to everyone on the team. Though like any other video conferencing software, Hangouts comes with hangups.

 

Can you hear me?

 

Can you invite my other Gmail account?

 

If you use Hangouts, you’ve been there (or soon will be there). And when that day comes you’re googling incessantly looking for the answer. Hopefully, you’ll need to search no more.

 

The following Google Hangout video call guide shows you how to get started, invite participants, record a call, collaborate over a Google Doc and more....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 1, 2014 9:30 AM

A very simple, handy guide to using Google Hangouts. Recommended reading. 9/10

Janet Vasil's curator insight, July 2, 2014 7:29 AM

Keep this guide handy to get the most out of Google Hangouts

Ian@Citrus Mind's curator insight, July 2, 2014 7:42 AM

Excellent resource to get you started on Google Hangouts (great spot, Jeff!) - recommended read..

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Video storytelling: conflict is a must have in biz stories

Video storytelling: conflict is a must have in biz stories | Marketing Strategy | Scoop.it
Why do so many videos made by companies fall flat? In many cases, it's because they lack the essential component of storytelling - conflict.

Via Karen Dietz
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Marianne Hart's curator insight, February 25, 2014 10:00 AM

Always remember the storytelling elements, no matter who you are working with.

Kim Zinke (aka Gimli Goose)'s curator insight, February 26, 2014 12:39 AM

This article made so much sense to me that I had to sit down and listen to the podcast right away.  Here's some comments that stood out for me:

  • Brands are struggling.  What's missing is conflict.

  • Need to inject conflict without damaging the brand.

  • Too many provide a false picture – everything is wonderful.

  • Have to (provide and) overcome the conflict or the listener won’t like it.

  • Conflict – get as close as possible to death.

  • Conflict – best kind of universal truth.


How to find your org/brands conflict?  Need to take a softer look at the notion of conflict (the term conflict brings up certain imagery, feelings).  Conflict is simply something to overcome.  Ask yourself - do we want to be a company who wants to overcome things?


There's also a great made-up example (Donut Corp) provided of how an organization could find it's conflict.

Lauren Scime's curator insight, February 26, 2014 10:57 AM

Brilliant article really nails it!

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7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC] - AllTwitter

7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC] - AllTwitter | Marketing Strategy | Scoop.it

So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.

Right? Wrong. You have to do the work. Which means posting regular updates, developing a consistent style, commenting on the posts of others, being generous with praise, helping whenever you can, connecting with relevant contacts and simply putting yourself out there.

This infographic from Sushi proposes 7 ways to increase traffic on your social media channels.


Via Mau
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Bill Hurley's curator insight, February 20, 2014 5:00 PM

The hard part can be taking the time to comment on other people's posts and updates, but that's where the real social interaction takes place, and that is, after all, the core of successful social media.

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Coca-Cola's Secret to Storytelling

Coca-Cola's Secret to Storytelling | Marketing Strategy | Scoop.it

Coca-Cola applies the “water cooler test” to determine whether blog, photo and video content is compelling.


Via Kamal Bennani
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MARY HELEN FERRIS's curator insight, February 18, 2014 12:26 AM
The greatest way to sell is to tell...a story!
Sharla Shults's curator insight, February 22, 2014 9:01 PM

If the content is compelling, they will come...back, that is, time and time again!

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3 Content Marketing Tools To Boost Engagement

3 Content Marketing Tools To Boost Engagement | Marketing Strategy | Scoop.it
Do you want to get more out of your content marketing efforts? Here's 3 content marketing tools that will help you instantly boost engagement.
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Guillaume Decugis's curator insight, October 21, 2014 6:38 PM

Here's how Keith Gutierrez combines social selling and content curation to generate more leads and engagement. 

Dan Aldridge's curator insight, October 31, 2014 2:09 PM

"Re-purposing" content is pretty easy and it's fun to create new ways of presenting your content. Sharing content on multiple social media channels packaged for different audiences is also very important as part of a comprehensive content marketing strategy.

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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Marketing Strategy | Scoop.it

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.


Via Brian Yanish - MarketingHits.com
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ContentMarketingNews's curator insight, September 14, 2014 11:00 PM

www.ScottMartin.org / https://www.linkedin.com/groups/Content-Marketing-News-6773232/about ;  
@mktgContentNews

Benjamin Labarthe-Piol's curator insight, September 15, 2014 3:29 AM

A very good and useful YouTube marketing guide

Michelle Gilstrap's curator insight, September 15, 2014 11:34 AM

This is a good article for all of us. Video is the new content that we all should be using.

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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Marketing Strategy | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss
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Rachel Turner Dool's curator insight, October 26, 2014 6:47 AM

Wow! what a list of stats. Some really interesting ones here...

CONETZAR's curator insight, October 30, 2014 6:21 AM

¿Alguna vez te has preguntad qué comparte la gente en las redes sociales? Y, ¿por qué lo comparte?

Esta interesante y completa infografía muestra los elementos más compartidos en las redes sociales durante el año 2013. Estos van desde vídeos hasta opiniones o noticias.

También se analiza lo compartido en las diferentes redes sociales y por qué se eligen esos medios para compartirlo.

Por último, es posible conocer los datos demográficos de los usuarios de redes sociales.

 

Para terminar... un dato curioso: Según este estudio, el país en el que más contenido se comparte a través de las redes sociales es Turquía, con un 93 %. 

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The Best Infographics to Help You Create Content

The Best Infographics to Help You Create Content | Marketing Strategy | Scoop.it

These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms.

Here's a compilation of infographics out there to help with content creation efforts and maximize results...


Via Lauren Moss
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massimo scalzo's curator insight, August 19, 2014 5:27 AM

Good tips...No need to add anything...

One Marketeer's curator insight, October 6, 2014 6:31 AM

I really like this Infographic, I must follow this advice as soon as I have time! HAVE A WONDERFUL AND ENERGETIC MONDAY! #blogging #contentdistribution #lay-out #blogstructure #learning 

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8 Tips for Better Email Management

8 Tips for Better Email Management | Marketing Strategy | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, August 10, 2014 9:57 AM


Far too many  business owners have never taken the time to master the skills of effective email management, and their lack of skill in this area affects their productivity, and makes it difficult for them to fully focus on the key issues facing their business.


All of the popular email program's, come complete with an amazing range of tools to make the management of email a breeze, and every business owner should maximise their use of these tools.


This excellent article, suggests that anyone using an email program should take time to learn how to use all of the power of the program they choose to use, and it offers eight tips that business owners can implement to better manage their email.

Jamie Manning's curator insight, August 22, 2014 2:41 PM

Practical, helpful productivity article.

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The words and phrases that convert are almost always simple (Infographic)

The words and phrases that convert are almost always simple (Infographic) | Marketing Strategy | Scoop.it
"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are ...
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Jeff Domansky's curator insight, August 6, 2014 11:02 PM

Copywriters and content marketers take note.

wanderingsalsero's curator insight, August 7, 2014 5:59 AM

Very fascinating article.  I've always been intrigued by the selective use of certain words...and their impact.

Nicoletta Gay's curator insight, August 8, 2014 7:01 AM

How important are words for modern marketers?
Take a look at this infographic!

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The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online

The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online | Marketing Strategy | Scoop.it
The best tools and services to capture, edit, publish and distribute video online.

Via Robin Good
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David W. Deeds's curator insight, September 12, 7:06 PM

Geeky-cool stuff! Thanks to Elizabeth E. Charles. 

António Leça Domingues's curator insight, September 16, 3:49 AM
Top de ferramentas para edição e distribuição online de vídeos.
Ihor Kobets's curator insight, November 28, 1:21 PM
Share your insight
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The Ultimate List of Words and Phrases that Convert

The Ultimate List of Words and Phrases that Convert | Marketing Strategy | Scoop.it
Over 150 words and phrases that convert, as chosen by research studies, advertising legends, and psychology

Via Neil Ferree
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2DiFore Marketing Solutions's curator insight, July 3, 2014 8:20 AM

Improve your open rate is always a challenge, right....well here are some great "words" to get your message heard!

Monique Walhof's curator insight, July 3, 2014 5:19 PM

Good read....

Laura Armbruster's curator insight, July 22, 2014 10:29 AM

Words matter - how and where you use them can make a difference because words matter.

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#INFOGRAPHIC Trends in Retail Marketing Spend

#INFOGRAPHIC Trends in Retail Marketing Spend | Marketing Strategy | Scoop.it

Have you ever wondered how top online retailers are using their marketing spend? Well, now you can find out!

 

A new infographic reveals how online retailers will be using their marketing budgets over the coming year, including what they plan to spend on mobile and social capabilities.

 

According to the infographic, which comes from WBR’s eTail team, retailer marketers will be investing more in mobile capabilities, SEO, and multi-channel initiatives over the coming months. Email and search marketing still dominate their spend, however, with 61% of the marketers surveyed spending more than 10% of their budget on both email and search.

 

When it comes to ROI, email and search marketing still dominate as social media continues to struggle to show a return. In fact, while 82% of marketers are using social media for engagement, only 36% are using it to drive sales.


Via Brian Yanish - MarketingHits.com
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4 Cool Things You Can Do with The New Twitter Profile

4 Cool Things You Can Do With The New Twitter Profile

Via Brian Yanish - MarketingHits.com
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Joan Puighermanal Oller's curator insight, May 5, 2014 10:11 AM

Per millorar el vostre twitter (el meu el tinc una mica aparcat, de moment...).

EZSelect's curator insight, May 7, 2014 2:40 PM

Spells it out as simply as possible.  How to take advantage of the new twitter profile to build your brand.

Amanda Dahlquist's curator insight, May 8, 2014 11:01 AM

This begs the question-- how are you going to capitalize on this new opportunity to create a new, visual first impression?

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The Physics of Customer Acquisition

The Physics of Customer Acquisition | Marketing Strategy | Scoop.it

"A basic tenet of running lean is validating a product or feature ideally without having to building it first. This makes complete sense when you look at every product or feature as it’s own customer factory."


Via yannick grenzinger
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Scott Davidson's curator insight, February 24, 2014 12:39 PM

Nice article and nice quotes "The first battle isn’t fought on the ground but in the mind of the customer".

You don't need a protoype to test your hypotheses or ideas, you could use Powerpoint (or even a pen & paper) to visually depict your thinking

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100 Great Game Based Learning and Gamification Resources | knowledge guru

100 Great Game Based Learning and Gamification Resources | knowledge guru | Marketing Strategy | Scoop.it

By Steve Boller

 

"Lots people want to get started with game based learning, gamification and serious games in their training. We’ve been curating game related content for over a year and a half while conducting our own research and case studies. Here are 100 articles related to games and learning. Some of them are research-based, while others just offer an interesting perspective to spark discussion. Take what you need and share this with a colleague."

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aanve's curator insight, February 20, 2014 9:51 PM

www.aanve.com

 

Debra Walker's curator insight, March 11, 2014 4:47 PM

I have recently been working with organizations on how the introduction of gamification into their training and development strategy plans for employee skill development.  The interesting thing as well is the application of the concepts to both hard and soft skills, that allow for returning to the results in the future as well as updating of skills as the individual progresses.   

Valeria&Giorgia's curator insight, March 13, 2014 8:43 AM

Ci sono moltissimi games finalizzati all'apprendimento, da quelli che stimolano la discussione, a quelli basati sulla ricerca.