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Getting At The One True Rule Of Innovation

Getting At The One True Rule Of Innovation | Digitale Strategie | Scoop.it

Innovation writing often resembles religion – always in search of one true reason or belief. Do we need to practice open innovation? Are we susceptible to the innovator’s dilemma? Should our R&D spend equal 4 or 5% of turnover? Most discussions tend towards one of these explanations rather than a portfolio; one true but simple meaning rather than complexity. 


Via Peter Verschuere
Kai Reinhardt's insight:

Thruth is, that researching on innnovation and driving innovation from a business side are two different things. But bigger research programs like FRP7 or the upcoming FRP8 are big steps to keep up with the large innovation nations, like US, India, China etc. So micro- and macroperspectives need to be outbalanced and go hand in hand. 

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Digitale Strategie
Wie Online, E-Commerce und Social Media Geschäftsmodelle und Unternehmen beeinflusst
Curated by Kai Reinhardt
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Digital Transformation Transit Map

Digital Transformation Transit Map | Digitale Strategie | Scoop.it
Behold, digital transformation technologies in one know-it-all map from Gartner (Click to enlarge). The map is visualized around types of products and services and Gartner has cataloged more than 1,800 vendors to create this map.
Kai Reinhardt's insight:

Super Mapping-Tool zur Entwicklung der digitalen Business-Strategie. Komplexität reloaded. #digitalestrategie

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Rescooped by Kai Reinhardt from digital marketing strategy
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How Much Bloggers Charge to Publish Sponsored Content

How Much Bloggers Charge to Publish Sponsored Content | Digitale Strategie | Scoop.it
Content - Fully two-thirds (67%) of bloggers say paid sponsored/branded content is their most profitable revenue generator, according to a recent report from Zig Marketing. Moreover, though 90% of bloggers say they ...

Via malek
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malek's curator insight, July 5, 2013 2:24 PM

Most bloggers are not primarily motivated by money, but 86% do generate revenue from blogging


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Why People Become Facebook Fans

Why People Become Facebook Fans | Digitale Strategie | Scoop.it
Why do Facebook fans fan? It's not to get free stuff.
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Rescooped by Kai Reinhardt from Strategy and Social Media
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Techno-narcissism: delusions about social media

Techno-narcissism: delusions about social media | Digitale Strategie | Scoop.it

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Alex Grech's curator insight, June 25, 2013 4:00 AM

Peter Strempel revisits the media coverage of the Edward Snowden revelations within the context of "Techno-narcissism ".  Strempel defines the latter as "a new religion, relying on not knowing anything about human history."  Levering on Evegeny Morozov's ‘solutionism’, there is much in this piece that resonates:


"Everything is squeezed into algorithmic parameters, which are then also touted as the answer to any questions left over.  All human striving is stripped of anything that doesn’t fit this mechanistic conception, and suggestions are made and taken seriously that human ends should fit into the solutionist products offered by ‘engineers’, who are presented to us as the high priests of the new religion.  Ergo we have ridiculous concepts like social graphs and gadget culture seeking to dismiss class conflict and economic struggle as non-existent, with corporate exploitation becoming ‘awesomeness’ and a continuing history of concentrated wealth, militarism, discrimination, all being banished by the propaganda that nothing will ever be the same again.  Except, of course, that nothing has fundamentally changed since the 1980s, and it isn’t really any more awesome than it was then".

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70+ Web Tools Organized For Bloom's Digital Taxonomy

70+ Web Tools Organized For Bloom's Digital Taxonomy | Digitale Strategie | Scoop.it
Check out this useful presentation which details more than 75 web tools that work with Bloom's Digital Taxonomy. Worth viewing for any connected educator!

Via Alex Grech
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Martin Debattista's comment, June 7, 2013 4:34 PM
Bloom's Digital Taxonomy can be juxtaposed on Li and Bernoff's Social Technographics Profile in "Groundswell" (with some adjustments). Inactives/Spectators/Joiners do the Remembering, Collectors do the Understanding and Applying, Critics do the Analysing, Conversationalists do the Evaluating, and Creators do the Creating. Right? Or not that straightforward?
Alex Grech's comment, June 10, 2013 2:04 PM
I still use Li and Bernoff's model to explain how people in the real world engage with social media. I deeply suspect that the Technographics ladder was indeed based on Bloom's Taxonomy. In my case, I only really considered BT when it came to explaining to internal examiners how far down the line I had got with my PhD!
Martin Debattista's comment, June 10, 2013 2:08 PM
Li and Bernoff's model is something I am looking at, though I always try to keep in mind that I am doing a 'biċċa' masters and not a PhD (as we say in Maltese :))
Rescooped by Kai Reinhardt from digital marketing strategy
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Personas vs. Customer Stories In Website Development

Personas vs. Customer Stories In Website Development | Digitale Strategie | Scoop.it

Stories vs. Personas

Sarah Doodley (@sarahdoody.) explores the difference between user stories and personas. She correctly identifies the problem with personas is they can be poorly crafted and so become caricatures of themselves.

Atlanticbt.com where I am the Marketing Director uses Agile project development. Agile always starts with customer stories. Those stories provide the functional needs we program to in a series of "sprints". Sprints are usually one week long and represent a desire to get something in the customer's hands as quickly as possible.

 
Sarah's piece is an excellent summary of the importance of user stories, how to accurately collect and use them.


Via Gregg Morris, Martin (Marty) Smith, Karen Dietz, malek
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Karen Dietz's curator insight, April 4, 2013 11:36 AM

I agree with the comments above and whole-heartedly endorse the use of personas in business. But unlike the article I think that personas do have a place in business -- if done right. Now that's the trick.


Let's take a page from the world of writing: no well developed characters, no story. "What," you say???!!


Yep, plot is important. But the secret to great storytelling is good character development. Know your characters and the plot unfolds. Know your customers stories and your business plot unfolds.


For example -- Hollywood crafts most of its films these days around a boilerplate plot filled with special effects. Love the special effects. But the plot and characters? Same old same old and mostly boring.


Unfortunately today, most of the biz story articles focus on structure. It's rare to come upon an article focusing on character development like this one does in ways that directly connects its importance to the biz world.


The more you know about your customers, and can craft personas based on good character development skills, the better off you will be. The author of the article suggests forgetting personas and just focusing on your customer stories. Do both actually -- they are important. 


Customer stories give great insights into needs. Personas represent the emotional core of your customers. Two sides of the same coin.


Make sure you read the article so you'll know a bit more about how to gather your customer stories. From there you can craft your personas so they are meaningful and help you generate the results you are looking for.


Crafting personas and developing characters requires excellent listening skills -- not just to understand, but to listen for needs. That means developing empathic listening skills. Search this curation using the 'listening' tag in the filters tab above to get solid articles on how to do this.


Thanks for finding and sharing this Marty and Gregg!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, April 4, 2013 7:16 PM

so true"t's rare to come upon an article focusing on character development"

Karen Dietz's comment, April 21, 2013 1:46 PM
So true Malek and Marty. Thanks for rescooping :)
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The Most Awesome Social Media Image Sizing Chart

The Most Awesome Social Media Image Sizing Chart | Digitale Strategie | Scoop.it

The Most Awesome Social Media Image Sizing Chart http://t.co/wpBq6PrU7W

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Rescooped by Kai Reinhardt from Communication for Sustainable Social Change
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Does China Have an Internet Strategy? - The Atlantic

Does China Have an Internet Strategy? - The Atlantic | Digitale Strategie | Scoop.it
The AtlanticDoes China Have an Internet Strategy?

Via Jan Servaes
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Rescooped by Kai Reinhardt from The Jazz of Innovation
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Getting At The One True Rule Of Innovation

Getting At The One True Rule Of Innovation | Digitale Strategie | Scoop.it

Innovation writing often resembles religion – always in search of one true reason or belief. Do we need to practice open innovation? Are we susceptible to the innovator’s dilemma? Should our R&D spend equal 4 or 5% of turnover? Most discussions tend towards one of these explanations rather than a portfolio; one true but simple meaning rather than complexity. 


Via Peter Verschuere
Kai Reinhardt's insight:

Thruth is, that researching on innnovation and driving innovation from a business side are two different things. But bigger research programs like FRP7 or the upcoming FRP8 are big steps to keep up with the large innovation nations, like US, India, China etc. So micro- and macroperspectives need to be outbalanced and go hand in hand. 

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Rescooped by Kai Reinhardt from Strategy and Social Media
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Social media engagement is a tactic, not a strategy

Social media engagement is a tactic, not a strategy | Digitale Strategie | Scoop.it
While most brands are focused on increasing social media engagement, the smart ones are looking beyond Likes, towards building genuine, long-term relationships with their customers.

Via Alex Grech
Kai Reinhardt's insight:

Die oftmals missvestandene strategische Definition....

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Alex Grech's curator insight, June 12, 2013 5:40 AM

Couple of decent examples of how ABN AMRO executes social media engagement as a tactic, within an overall strategy.

Rescooped by Kai Reinhardt from Strategy and Social Media
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Automatically Generate Topic-Specific Social Newsradars with Kuratur

Automatically Generate Topic-Specific Social Newsradars with Kuratur | Digitale Strategie | Scoop.it

 

 


Via Robin Good, Alex Grech
Kai Reinhardt's insight:

Sehr nützliches Produktivtool

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nukem777's curator insight, May 30, 2013 1:14 PM

Check out how Robin Good is using this new capture tool.

Alex Grech's curator insight, May 30, 2013 1:34 PM

Still need to explore this properly, but at face value it promises to be a powerful magazine-style curation tool.  

Michelle Cordy's curator insight, May 30, 2013 4:36 PM

Via Ted Newcomb and Robin Good: a new to me curation tool.

Rescooped by Kai Reinhardt from Internet Marketing Strategy 2.0
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Social Sharing Tools That Integrate FB, Twitter, LinkedIN and Google+

Social Sharing Tools That Integrate FB, Twitter, LinkedIN and Google+ | Digitale Strategie | Scoop.it

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

 

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

 

In this post, you’ll find reference to all tools that are to date integrated with Google+.

 

We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.


Via Martin Gysler, Robin Good
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Venkatesh Iyer (venkyiyer.com)'s curator insight, May 18, 2013 2:22 AM

I am most familiar with Hootsuite. I wasn't aware of a couple of the tools mentioned in this post.

Rescooped by Kai Reinhardt from Social Media Marketing and Strategy hh
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Social Media Stereotypes, Statistics, Facts And Figures 2012 ...

Social Media Stereotypes, Statistics, Facts And Figures 2012 ... | Digitale Strategie | Scoop.it
Thanks to its position as the numero uno in the social world, Facebook would be the quarterback. But it's not all good ... Even more humiliating, new kid on the block Pinterest already drives more traffic to websites than Twitter.

Via halhol
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