Behold, digital transformation technologies in one know-it-all map from Gartner (Click to enlarge). The map is visualized around types of products and services and Gartner has cataloged more than 1,800 vendors to create this map.
Kai Reinhardt's insight:
Super Mapping-Tool zur Entwicklung der digitalen Business-Strategie. Komplexität reloaded. #digitalestrategie
Content - Fully two-thirds (67%) of bloggers say paid sponsored/branded content is their most profitable revenue generator, according to a recent report from Zig Marketing. Moreover, though 90% of bloggers say they ...
Sarah Doodley (@sarahdoody.) explores the difference between user stories and personas. She correctly identifies the problem with personas is they can be poorly crafted and so become caricatures of themselves.
Atlanticbt.com where I am the Marketing Director uses Agile project development. Agile always starts with customer stories. Those stories provide the functional needs we program to in a series of "sprints". Sprints are usually one week long and represent a desire to get something in the customer's hands as quickly as possible.
Sarah's piece is an excellent summary of the importance of user stories, how to accurately collect and use them.
Innovation writing often resembles religion – always in search of one true reason or belief. Do we need to practice open innovation? Are we susceptible to the innovator’s dilemma? Should our R&D spend equal 4 or 5% of turnover? Most discussions tend towards one of these explanations rather than a portfolio; one true but simple meaning rather than complexity.
Thruth is, that researching on innnovation and driving innovation from a business side are two different things. But bigger research programs like FRP7 or the upcoming FRP8 are big steps to keep up with the large innovation nations, like US, India, China etc. So micro- and macroperspectives need to be outbalanced and go hand in hand.
Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.
However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.
In this post, you’ll find reference to all tools that are to date integrated with Google+.
We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.
Thanks to its position as the numero uno in the social world, Facebook would be the quarterback. But it's not all good ... Even more humiliating, new kid on the block Pinterest already drives more traffic to websites than Twitter.