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Digital Signage & Proximity Marketing
Collections of articles, information and news around #digital Signage. Main areas of interest on #digitalsignageitalia and #assods
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How Niche Content Could Make Television Obsolete

How Niche Content Could Make Television Obsolete | Digital Signage & Proximity Marketing | Scoop.it
A growing set of niche audience interests are shaping the future of network programming.
Beppe Andrianò's insight:

Questo diventa ancora più vero quando ai contenuti generalisti sostituisci quelli che sono attinenti con il luogo e con il brand.. 

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4 Tips for Using Video to Influence Shoppers in Retail

4 Tips for Using Video to Influence Shoppers in Retail | Digital Signage & Proximity Marketing | Scoop.it
Last week, I attended IRCE 2014 which is the world’s largest annual retail and e-commerce event.  Through various breakout sessions and workshops, the multi-day event brought together senior level executives from brands such as: eBay, Staples, FedEx, Macy’s, Sephora and...
Beppe Andrianò's insight:

Ucg and topic moment to grab the attention of consumer @ retail..  and not only.

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DSE ONE Debuts at New York Digital Signage Week

DSE ONE Debuts at New York Digital Signage Week | Digital Signage & Proximity Marketing | Scoop.it
DSE, the world’s largest and longest running International Conference and Tradeshow dedicated exclusively to showcasing innovative digital communications and interactive technology solutions for customer and employee-facing organizations announced the debut of
Beppe Andrianò's insight:

As usual one of the very important annoucement from DailyDooh that's always the best source of information in our industry.

 

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Christie Acquires Arsenal Media To Expand Digital Signage Offerings

Christie Acquires Arsenal Media To Expand Digital Signage Offerings | Digital Signage & Proximity Marketing | Scoop.it
Christie, a major player globally in visual displays and audio technologies, has acquired Montreal-based Arsenal Media Inc., a multi-award winning digital signage agency specializing in experiential installations, interactive content and strategic...
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DailyDOOH » L’Oréal MicroTiles Install, Paris

DailyDOOH » L’Oréal MicroTiles Install, Paris | Digital Signage & Proximity Marketing | Scoop.it
Here s a significant installation of MicroTiles at the Paris headquarters of L’Oréal, the world s largest cosmetics and beauty company.
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How aliens and monsters 'invaded' a London bus stop

How aliens and monsters 'invaded' a London bus stop | Digital Signage & Proximity Marketing | Scoop.it
LJ Rich reports on an advertising campaign that uses a camera and special effects to entertain commuters.
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Adspace Networks Moves To BroadSign

Adspace Networks Moves To BroadSign | Digital Signage & Proximity Marketing | Scoop.it
Adspace Networks, owner and operator of Adspace Digital Mall Network, the largest Nielsen-measured digital place-based video network in the United States, announced today that it has selected BroadSign International, LLC’s digital signage software...
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MARK UP - Il digital signage diventa interattivo e intelligente

MARK UP - Il digital signage diventa interattivo e intelligente | Digital Signage & Proximity Marketing | Scoop.it
Grazie a un sistema di riconoscimento dei volti anonimo realizzato da Edisonweb è possibile erogare contenuti digitali interattivi di prossimità
Beppe Andrianò's insight:

Una ulteriore dimostrazione dell'accuratezza della stampa italiana.. comunque ben venga ogni articolo che illustri le innovazioni e le soluzioni ovunque (e da chiunque) provengano :)

 

Brava Edisonweb ed il suo ottimo team di integrazione.. 

 

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Weather Channel Attracts Brands By Predicting Consumer Demand Based On The Forecast

Weather Channel Attracts Brands By Predicting Consumer Demand Based On The Forecast | Digital Signage & Proximity Marketing | Scoop.it
The Weather Channel’s Weather FX ad exchange is a new platform that can use changes in weather to predict consumer demand for products such as a beer and ice cream.
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Digital Screenmedia Association - 2014 DSA Excellence Award Best Entertainment Gaming Digital Signage Crayola Art Alive GestureTek

Digital Screenmedia Association - 2014 DSA Excellence Award Best Entertainment Gaming Digital Signage Crayola Art Alive GestureTek | Digital Signage & Proximity Marketing | Scoop.it
The Digital Screenmedia Association promotes the growth and excellence of digital signage, kiosk, self-service and mobile technology deployments worldwide.
Beppe Andrianò's insight:

Well Done GestureTek!

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Projects: Transparent Fridge Display Beckons Quebecois Beer Lovers

Projects: Transparent Fridge Display Beckons Quebecois Beer Lovers | Digital Signage & Proximity Marketing | Scoop.it
Beppe Andrianò's insight:

una prima applicazione concreta ed interessante per i famosi display trasparenti che fino ad ora abbiamo visto proposti solo nelle fiere.. 

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Una billboard salva spazio in RGB per IKEA

Una billboard salva spazio in RGB per IKEA: Noi di digitalsignage.it incentiviamo l'utilizzo del digitale per ... http://t.co/x0fCPrCKwT
Beppe Andrianò's insight:

Una bella segnalazione da Digitalsignage.it su come usare con intelligenza spazio ed illuminazione. Brava Ikea!

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NRF Or Not In 2015?: What The Numbers Suggest

NRF Or Not In 2015?: What The Numbers Suggest | Digital Signage & Proximity Marketing | Scoop.it
The National Retail Federation have put out the numbers on its big annual trade show last month in New York.
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DSrupted: Web Consuming Digital Signage, And That’s Not A Bad Thing

DSrupted: Web Consuming Digital Signage, And That’s Not A Bad Thing | Digital Signage & Proximity Marketing | Scoop.it
Here’s the first of a running series of chats with the sponsors of the DSrupted conference coming up in three months in Toronto.
Beppe Andrianò's insight:

un interessante punto di vista per quanti si sono mossi dal web al DS e forse adesso è il momento di rivedere la strategia..  oppure..

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Like, friend or tweet: Reaching Millennials with digital signage

Like, friend or tweet: Reaching Millennials with digital signage | Digital Signage & Proximity Marketing | Scoop.it
Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?
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It’s Out of Home NOT Outdoor

It’s Out of Home NOT Outdoor | Digital Signage & Proximity Marketing | Scoop.it
François de Gaspé Beaubien, Chairman & Chief Coaching Officer of Zoom Media and Chairman of the Board of the Draught Proofing Advisory Association suggested to the audience (some 300+ folks) at last week s 55th FEPE Congress in Vienna that the assembled industry executives should refer to their industry as Out of Home as opposed to Outdoor .
Beppe Andrianò's insight:

In effect the "DigitalPlaceBasedMedia" it's used only internally at the association.. i suppose it's better to talk about Out of Home (and of course it's Digital in some different ways - Printed, Screen and Mobile, Bluetooth, Wifi, Beacon etc)

 

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DailyDOOH MEDIA SUMMIT 2014 - Tom Goddard / Lord Sugar

Beppe Andrianò's insight:

A very interesting portion of the latest DailyDOOH Media summit during the media week.  Two vision of the same market and very positive outlook and a good suggestion about a new trade association who cares about all comunications screens.

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DailyDOOH » Blog Archive » Tesco – Big Data Goes Outdoor @ScreenForum

DailyDOOH » Blog Archive » Tesco – Big Data Goes Outdoor @ScreenForum | Digital Signage & Proximity Marketing | Scoop.it
As part of London Digital Signage Week, The Screen are pleased to announce a very special breakfast briefing, entitled Tesco - Big Data Goes Outdoor .
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Google to Launch Android TV, Report Says

Google to Launch Android TV, Report Says | Digital Signage & Proximity Marketing | Scoop.it
Just a few days after Amazon unveiled the Fire TV, Google is reportedly looking to launch its own set-top box called Android TV.
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Is the digital signage industry finally starting to consolidate?

Is the digital signage industry finally starting to consolidate? | Digital Signage & Proximity Marketing | Scoop.it
Is the recent spate of mergers, acquisitions and joint ventures a sign of things to come in the digital signage industry?
Beppe Andrianò's insight:

It's not a today post.. it have two or three days but it's very interesting because it explain a trend that's happening also here in Europe. 

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InfoComm International, the Audiovisual (AV) Association - APEx

InfoComm International, the Audiovisual (AV) Association - APEx | Digital Signage & Proximity Marketing | Scoop.it
InfoComm International is the trade association representing the professional audiovisual and information communications industries worldwide.
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Brain Wave Reading Game Gives Museum Visitors A Surreal Trip [Video]

Brain Wave Reading Game Gives Museum Visitors A Surreal Trip [Video] | Digital Signage & Proximity Marketing | Scoop.it
The Centraal Museum in Utrecht, the Netherlands, is offering an additional experience for its ‘Surreal Worlds’ exhibition that monitors visitors’ brain waves.
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Grandi Stazioni, Dialogica, Quividi & Impara Innovation

Grandi Stazioni, Dialogica, Quividi & Impara Innovation | Digital Signage & Proximity Marketing | Scoop.it
Grandi Stazioni SpA has agreed with Quividi and Dialogica, (an Italian business that has developed a complete set of metrics to measure the effectiveness of DOOH networks) to deploy their solution on all the main networks owned by Grandi Stazioni...
Beppe Andrianò's insight:

Dopo gli annunci e il grande successo avuto al DSE siamo ansiosi di vedere all'opera il sistema in Italia.. sperando che ci venga raccontata la verità sulle performance dello stesso. In bocca al lupo!

Quividi è sicuramente leader internazionale delle soluzioni di riconoscimento facciali.. esistono anche altre soluzioni altrettanto efficenti a minor costo (nel caso contattate www.thinkandmake.it )

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See A Static Poster Model’s Hair Windswept By Passing Subway Cars

See A Static Poster Model’s Hair Windswept By Passing Subway Cars | Digital Signage & Proximity Marketing | Scoop.it
I love the simplicity of this.
On the platform of a Stockholm subway stop, what looks like a static backlit poster ad for Apotek Hjärtat’s Apolosophy hair care products comes alive when a train comes into the station.
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Looking forward to see #happyvalentine on #dooh and #digitalsignage as usual today.

Looking forward to see #happyvalentine on #dooh and #digitalsignage as usual today. | Digital Signage & Proximity Marketing | Scoop.it
A little creativity is the best way to get messages of love across the world, especially in the age of digital signage.
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