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The NSA responds to Edward Snowden’s TED Talk

The NSA responds to Edward Snowden’s TED Talk | MarketingPlus | Scoop.it
After a surprise appearance by Edward Snowden at TED2014, Chris Anderson said: "If the NSA wants to respond, please do." And yes, they did. Appearing by video, NSA deputy director Richard Ledgett answers Anderson’s questions about the balance between security and protecting privacy.
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Global Digital Content Spend Rockets to $57 Billion in 2013, App Annie & IHS ... - The Herald | HeraldOnline.com (press release)

Global Digital Content Spend Rockets to $57 Billion in 2013, App Annie & IHS ... - The Herald | HeraldOnline.com (press release) | MarketingPlus | Scoop.it
CITY A.M.
Global Digital Content Spend Rockets to $57 Billion in 2013, App Annie & IHS ...
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Facebook Knows When You're About to Update Your Relationship Status - Mashable

Facebook Knows When You're About to Update Your Relationship Status - Mashable | MarketingPlus | Scoop.it
Facebook Knows When You're About to Update Your Relationship Status Mashable Facebook released new findings on Friday — Valentine's Day — that hints when two people are about to change their status to "in a relationship." In the three months (or...
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Social Media: What Most Companies Don't Know

Social Media: What Most Companies Don't Know | MarketingPlus | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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Disney Plans to Encourage Digital Start-Ups - New York Times

Disney Plans to Encourage Digital Start-Ups - New York Times | MarketingPlus | Scoop.it
Disney Plans to Encourage Digital Start-UpsNew York TimesLOS ANGELES — The Magic Kingdom is letting 10 technology start-ups inside its walls as part of an effort to find new digital growth.
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2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company - Forbes

2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company - Forbes | MarketingPlus | Scoop.it
2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company
Forbes
If most digital marketing programs or campaigns have a weak area, it's analytics.
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Email Blows Social Media Out the Door -- Any More Questions?

Email Blows Social Media Out the Door -- Any More Questions? | MarketingPlus | Scoop.it
A new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring customers.
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Google Draws In Marketers With Product Listing Ads, Says ADI

Google Draws In Marketers With Product Listing Ads, Says ADI | MarketingPlus | Scoop.it
RT @CMO_com: There's a major transformation taking place in paid search http://t.co/3psYln30iW
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Marketers are in the midst of an experience economy, says Lancome digital marketer

Marketers are in the midst of an experience economy, says Lancome digital marketer | MarketingPlus | Scoop.it
Marketers are in the midst of an “experience economy” and must position their brands in through customer engagement if they hope to continue winning the consumer acquisition and retention war.
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Industry standards: How do you measure up to the Periodic Table of B2B Digital ... - Tnooz

Industry standards: How do you measure up to the Periodic Table of B2B Digital ... - Tnooz | MarketingPlus | Scoop.it
Industry standards: How do you measure up to the Periodic Table of B2B Digital ...
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Product Style Guide, Visual guidelines for Salesforce1

Product Style Guide, Visual guidelines for Salesforce1 | MarketingPlus | Scoop.it
Product Style Guide for Salesforce1.
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Facebook to Marketers: Get Smarter With Your Creative

Facebook to Marketers: Get Smarter With Your Creative | MarketingPlus | Scoop.it
recent changes on facebook demand that marketers jettison generic creative and text-heavy wall posts in favor of engaging imagery and limited text.
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C J Evans's comment, April 16, 2014 11:53 AM
Interesting stuff. Sort of surprised Facebook spends so much time worrying about how marketers look. Still the changes are geared to benefit. Good article!
C J Evans's curator insight, April 16, 2014 11:56 AM

Interesting and eye opening look at Facebook's concerns with how marketing profiles look. 

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Revenue in Marketing-Automation Software Sector to Hit $1.9B in 2020

Revenue in Marketing-Automation Software Sector to Hit $1.9B in 2020 | MarketingPlus | Scoop.it
global marketing automation software revenue is expected to explode over the next few years, reaching $1.9 billion by 2020 says a new a frost & sullivan study.
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Google Fiber too slow? 10 gigabit Internet is in the ... - Digital Trends

Google Fiber too slow? 10 gigabit Internet is in the ... - Digital Trends | MarketingPlus | Scoop.it
Looking ahead to a future that includes ridiculously fast speed when on the Web, Google is currently working on 10 gigabit Internet and could have a viable commercial product within the next few years.
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Revenue in Marketing-Automation Software Sector to Hit $1.9B in 2020 - AdAge.com

Business 2 Community Revenue in Marketing-Automation Software Sector to Hit $1.9B in 2020 AdAge.com The latest analysis from Frost & Sullivan's Global Marketing Automation Software Market research also pegs the current market at $550.7 million in...
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14 Tools To Help You Add Images For Your Social Media Posts - Fast Company

14 Tools To Help You Add Images For Your Social Media Posts - Fast Company | MarketingPlus | Scoop.it
Fast Company
14 Tools To Help You Add Images For Your Social Media Posts
Fast Company
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The 10 dimensions of a modern CMO | Marketing Magazine

The 10 dimensions of a modern CMO | Marketing Magazine | MarketingPlus | Scoop.it
The 10 dimensions of a modern CMO, The role of chief marketing officer is changing. Here Marketing examines the tensions facing marketers in their quest to acquire the skills most likely to propel them into the boardroom.
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WeChat is now the fastest growing social application - CMO

WeChat is now the fastest growing social application - CMO | MarketingPlus | Scoop.it
WeChat is now the fastest growing social application
CMO
WeChat achieves 379% growth of international users; tops social network growth during Q2 to Q4 2013, as shown by GlobalWebIndex.
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Gartner Says by 2017, Mobile Users Will Provide Personalized Data Streams to More Than 100 Apps and Services Every Day

Gartner Says by 2017, Mobile Users Will Provide Personalized Data Streams to More Than 100 Apps and Services Every Day | MarketingPlus | Scoop.it
By 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe, according to Gartner, Inc.
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15 Mind-Blowing Stats About Online Video Advertising

15 Mind-Blowing Stats About Online Video Advertising | MarketingPlus | Scoop.it
15 Mind-Blowing Stats About Online Video Advertising http://t.co/WUk4zpwsdx via @cmo_com
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How to Use Full Circle CRM to Build Powerful Demand Generation ...

How to Use Full Circle CRM to Build Powerful Demand Generation ... | MarketingPlus | Scoop.it
At Full Circle CRM we believe that leveraging CRM systems (like Salesforce) is the best way to get the most accurate and complete funnel metrics across your entire demand generation organization. Salesforce tracks a ton of ...
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How to measure your Twitter ROI + 4 bonus metrics to quantify success

How to measure your Twitter ROI + 4 bonus metrics to quantify success | MarketingPlus | Scoop.it
Here are a few tips and tricks to help you measure your Twitter ROI, along with four bonus metrics to quantify your tweeting success.
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