digitalNow
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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Belongingness: Essential Bridges that Support the Self

Belongingness: Essential Bridges that Support the Self | digitalNow | Scoop.it
Recent research is establishing the critical nature of social belongingness.
Don Dea's insight:

Belongingness can provide people with considerable social support, which directly promotes happiness and health. Indeed, hundreds of studies have documented that social support has beneficial effects on the cardiovascular system, the endocrine system, the immune system, and even on gene expression (Cacioppo & Patrick, 2008; Uchino et al., 1996). Being social excluded seems to have a negative impact on all people, even when people are rejected by those who they vilify

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Do You Choose Your Role, or Does it Choose You?

Do You Choose Your Role, or Does it Choose You? | digitalNow | Scoop.it
In relationships and families, everyone plays a role. What's yours?
Don Dea's insight:

The roles we played in our families greatly influence how we see ourselves in relation to other people.  And continuing to repeat our early family roles allows us to stay in familiar relational territory.  The caretaker in his/her family of origin often takes on the role of caretaker in future relationships. The difficulty is when the roles you repeat aren’t the roles you want.

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The Essence of Effective Hiring: 4 Steps to Improve Business Results.

The Essence of Effective Hiring: 4 Steps to Improve Business Results. | digitalNow | Scoop.it
A NEW 80/20 Rule for Human Resources & Management to focus more of your time on hiring and less time on managing.
Don Dea's insight:

People.

 

If they just did what they were supposed to do…

If they cared even half as much as you do…

If they weren't so difficult sometimes…

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Reasons Recruiters Do Not Click Through Your LinkedIn Profile

Reasons Recruiters Do Not Click Through Your LinkedIn Profile | digitalNow | Scoop.it
LinkedIn is fertile ground for recruiters to get people to fill jobs. According to a Bullhorn survey cited by this infographic, 97 percent of recruiters say they used LinkedIn to find job candidates.
Don Dea's insight:

Are you missing out on job opportunities?” the infographic asks, of users of the world’s foremost social network for professionals.

LinkedIn is fertile ground for recruiters to get people to fill jobs. According to a Bullhorn survey cited by this infographic, 97 percent of recruiters say they used LinkedIn to find job candidates. Furthermore, 67 percent of recruiters say that they solely use LinkedIn for recruiting.

These are very high numbers. Just 27 percent and 22 percent use Twitter and Facebook to look for prospect candidates for jobs.

This is why a person’s LinkedIn profile and how he or she sets it up is very crucial to getting the opportunities that matter.

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What Are the Limits of Transparency?

What Are the Limits of Transparency? | digitalNow | Scoop.it
Don Dea's insight:

So as leaders and managers, how much do we share? How do we avoid sharing competitively sensitive (comparable to the government's "top secret") information too widely? If we operate on a need-to-know policy, who decides what employees need to know? What are the limits of transparency? What do you think?

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New Habits Transform Software

New Habits Transform Software | digitalNow | Scoop.it
An increasing focus on office collaboration is creating opportunities for software giants like Microsoft and Google and start-ups like Quip.
Don Dea's insight:

Quip’s product is for now fully available only for Apple’s mobile devices and laptops. It combines instant messaging with document creation, storage and sharing in a primarily touch-screen environment.

Tap an icon of a manila folder and the material inside appears, which any user can organize as they see fit. Tapping one of those documents brings it up to be written, edited or commented on.

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Accountability of Independent Directors-Evidence from Firms Subject to Securities Litigation

Accountability of Independent Directors-Evidence from Firms Subject to Securities Litigation | digitalNow | Scoop.it
Don Dea's insight:

 Shareholders have two publicly visible means for holding directors accountable: They can sue directors and they can vote against director re-election. This paper examines accountability of independent directors when firms experience litigation for corporate financial fraud. Analyzing a sample of securities class-action lawsuits from 1996 to 2010, the authors present a fuller picture of the mechanisms that shareholders have to hold directors accountable and which directors they hold accountable.

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The 4 Things All of Your Employees Should Be Learning on the Job

The 4 Things All of Your Employees Should Be Learning on the Job | digitalNow | Scoop.it
Employee Engagement and Marketing: The 4 Things All of Your Employees Should Learn on the Job Since up to 70% of US workers are disinterested or actively disengaged from their jobs, it stands to re...
Don Dea's insight:

You don’t have to convince employees that your organization is already “awesome” in order to foster employee engagement — you have to convince them that they are exactly the people needed to make your organization better, and equip them to do so. 

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Social Media Advice to Ignore

Social Media Advice to Ignore | digitalNow | Scoop.it
Here are five social media tips you may want to ignore, but you didn’t hear that from me.
Don Dea's insight:

But I have heard a few tips that are just flat-out wrong or at least shouldn’t be followed as if they were gospel. Here are five social media tips you may want to ignore, but you didn’t hear that from me.

1. Post content every single day

Or don’t. The validity of this bit of advice is tied to the channel you’re talking about, your audience and the expectations you’ve set. At Post-Advertising we post once a week, but we’re active on Twitter every weekday. We have actually found that one longer, more insightful post a week was driving more traffic than a shorter post every day. So don’t worry if you aren’t blogging every day or even posting on your brand’s Facebook page every day. Simply set a publishing schedule and stick to it.

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Mobile and Responsive Design

Mobile and Responsive Design | digitalNow | Scoop.it
It is a dream for many people responsible in the developer field: Creating a mobile app once, without the need to amend it for any screen, any device or any audience.
Don Dea's insight:

In days where more than 20% of all web traffic is generated via leading e-commerce websites coming from mobile devices, responsive web design is becoming an alternative many developers are thinking about. Not surprising, right?! The unique screen resolutions has been growing from 97 in 2010 to 232 in 2013. For those retailers that wanted to rise the number of online shoppers alongside with the growth of screens coming via not desktop resolutions, responsive design became a new and attractive option

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What The Millennial Doesn't Know About Social Media

What The Millennial Doesn't Know About Social Media | digitalNow | Scoop.it
Today's millennials are creating a social media world in their image. Some parental guidance is advised.
Don Dea's insight:
Millennials Create A World In Their Image

As Courtney Boyd Meyers, 28 years old and founder of Audience.io, highlights in a Huffington Post article, "We have a lot of stupid apps out there that are all about finding next best restaurant--products geared toward 20-somethings--and I think we’re missing out on products that the rest of the world can use." Sadly, one of those "products that the rest of the world can use" is also the type of product millennials are both best- and worst-suited to create.

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Bad-Luck Numbers that Scare Off Customers

Why $9.99 makes Japanese consumers wary, and other number blunders to avoid in global markets.
Don Dea's insight:

Phone numbers. You would never ask a customer to dial 1-800-death-death-death, death-death, death-death in order to reach you. However, this is what you'd be requesting if you choose a toll-free number ending in 444-4444. In some Asian languages, like Chinese and Japanese, the number 4 is actually ahomonym for the word "death." As a result, most Asian companies avoid using these numbers entirely.

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Your Company Is Only as Good as Your Writing

It can make the difference between a sale and no sale.
Don Dea's insight:

Writing is a tricky balancing act, juggling dozens of nebulous constraints. Writers have to think about audience, and about style, and about tone — factors that are hard to anchor down. In business, writing is inextricably tied to company identity: writers have to think about what a company stands for, where it's going, and how that company should be presented to the public. Difficult considerations.

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The 10 Biggest Social Networks In The World

The 10 Biggest Social Networks In The World | digitalNow | Scoop.it
Do you know the biggest social networks in the world? This infographic showcases the top 10, with a close look at China.
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Our Understanding of Social Media Must Always Be Placed in Context

Our Understanding of Social Media Must Always Be Placed in Context | digitalNow | Scoop.it
Context always matters. Whether it's what we write or what we say. Everything detail has the potential to affect the context of what we think or say.
Don Dea's insight:

A work of art is something produced by a person, but is not that person – it is of her, but is not her. It’s a reach, really – the artist is trying to inhabit, temporarily, a more compact, distilled, efficient, wittier, more true-seeing, precise version of herself – one that she can’t replicate in so-called ‘real’ life, no matter how hard she tries. That’s why she writes: to try and briefly be more than she truly is” –George Saunders, American author

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Social Media Marketing Strategy-Volume Wins

Social Media Marketing Strategy-Volume Wins | digitalNow | Scoop.it
When it comes to marketing on social media, relevance gets you an audience, volume keeps them. The challenge is that marketers overemphasize relevance and deemphasize volume.
Don Dea's insight:

"Plentitude, Not Scarcity…value is carried by abundance, rather than scarcity, inverting traditional business propositions."

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On Board with Social Business

On Board with Social Business | digitalNow | Scoop.it
Social media is constantly evolving—as are social business best practices; business entities and marketers need to be committed to ongoing social learning in order to stay in the game.
Don Dea's insight:
Social Business Best Practices

Social business can be broken down into three main categories: social content creation, strategic content curation and authentic social engagement.   

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Serious Games Reinventing Businesses

Serious Games Reinventing Businesses | digitalNow | Scoop.it
Don Dea's insight:

A serious game is a game that we play to solve a business problem as opposed to any other kind of game typically played for entertainment purposes.  When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan

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Flavia Caneponi's curator insight, November 27, 2014 11:06 AM

How can we use serious games in our job life?

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Marketing Myths

Marketing Myths | digitalNow | Scoop.it
Marketing myths are excuses to avoid marketing. Here are a few of the most common myths to look out for.
Don Dea's insight:
Myth 1: My target market is older, therefore social media won’t work

Fact: According to a late 2012 survey by the Pew Research Center’s Internet & American Life Project, 52% of online boomers and 32% of online seniors are using social networking sites, the most popular being Facebook at 57% and 35% respectively. Don’t miss out on the opportunity to connect and build relationships with those who just may be waiting to find your business through social media.

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The 5 Steps of Inbound Marketing

The 5 Steps of Inbound Marketing | digitalNow | Scoop.it
The first step in any marketing campaign is attracting customers to your business.
Don Dea's insight:

Chances are if you work in the world of marketing, you have heard the term “Inbound Marketing.” Coined by Hubspot’s Brian Halligan in 2005, Inbound Marketing is a term used to describe creating and sharing content made specifically for your dream customer. By creating this type of content and putting it out into the world, you then naturally attract ideal customers qualified for your product or services. Sound a bit confusing? Not at all! Let’s take a look at this helpful Infographic by The Whole Brain Group, which breaks down Inbound Marketing in 5 easy steps.

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Albert Mai's curator insight, August 10, 2013 9:32 AM

Easy to understand 5-steps-of-inboud-marketing infographic.

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One Question You Should Ask Your Customers

One Question You Should Ask Your Customers | digitalNow | Scoop.it
Don Dea's insight:

So what’s the question you should be asking all of your customers?

“How did you find out about us?”

If someone is coming to your store or business, don’t you want to know what brought them there? You should.

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Why Unqualified Candidates Get Hired Anyway

Why Unqualified Candidates Get Hired Anyway | digitalNow | Scoop.it
Why do businesses evaluate candidates solely on past job performance, failing to consider the job's difficulty? Why do university admissions officers focus on high GPAs, discounting influence of easy grading standards?
Don Dea's insight:

“ONE OF THE CONSEQUENCES IS THAT YOU END UP ADMITTING PEOPLE WHO SHOULD NOT BE ADMITTED, AND REJECTING PEOPLE WHO SHOULD NOT BE REJECTED.”

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Apple product sales (iPhone, iPad, MacBook)

Apple product sales (iPhone, iPad, MacBook) | digitalNow | Scoop.it
Apple product sales of iPhone, iPad, MacBook. 51% yoy increase of iPhone unit sales in the U.S. in 3Q13. 93% Loyalty rate among iPhone owners.
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McKinsey Report Sells Big Data Short As Game Changer

McKinsey Report Sells Big Data Short As Game Changer | digitalNow | Scoop.it
Big Data gets all the hype, but McKinsey highlights improved education and infrastructure as having bigger impact.
Don Dea's insight:

The five that remain—Shale-gas and -oil production (Energy), U.S. trade competitiveness in knowledge-intensive goods (Trade), Big Data, increased investment in infrastructure like roads (Infrastructure) and a more effective US system of talent development (Talent)—demonstrate broad economic and social impact by 2020:

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Before you start making changes

Don Dea's insight:

Change is part of organizational life — inevitable, unsettling and necessary.

Too often when managers are pushed to improve, they make changes without taking stock of the situation and their talent. So, before you embark upon a change process, learn to ask yourself and your team five critical questions.

- See more at: http://www.n2growth.com/blog/before-you-start-making-changes/#sthash.n3PotHdd.dpuf

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