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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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Good Navigation Means Positive Online Experiences For Your Target Audience

Good Navigation Means Positive Online Experiences For Your Target Audience | digitalNow | Scoop.it
The twelve steps to great navigation
# 1. First things first – think about your user and what they expect to find on your site. Will they be drawn to specific products on your site or will there be a tailored service they’ll be attracted to first? This must be a positive online experience for your visitors with as little clicking/frustration as possible.

# 2. Trends come and go but ‘Home’ is always ‘home’, never ‘welcome’ or ‘Fáilte’. It’s what people expect when looking for the homepage. Make sure everyone can find their way ‘home’ quickly and efficiently, wherever they are.

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Cause Marketing: Why Your Brand Should be Associated With A Charity

Cause Marketing: Why Your Brand Should be Associated With A Charity | digitalNow | Scoop.it
Giving back
Gap Adventures, for instance, has built giving into their business model by giving back to the communities in which it runs tours. This helps them beat the competition, making them look a lot better than that rival travel company that does nothing to make up for whatever ecological damage and social disruption their tours might create. Customers feel better if they know a portion of their tour fees will benefit the locals; that converts into purchases.

Related: Is Your Company Socially Responsible?

Cause marketing
For a company like Philip Morris, the name of the game is cause marketing, defined as any effort done either by the donating company, by the non-profit, or by both organizations together to promote the non-profit’s cause. By giving money to the Whitney museum, Philip Morris was able to have a branch named after their company. This means that every time a patron visits that branch, they’ll associate the Phillip Morris name with art and culture, rather than with negative news about cigarettes.

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Lies, Damn Lies And Spreadsheets: How To Prevent Spreadsheets Ruining Your Business

Lies, Damn Lies And Spreadsheets: How To Prevent Spreadsheets Ruining Your Business | digitalNow | Scoop.it

Spreadsheets are deceptively easy to use and incredibly hard to manage. For businesses globally, spreadsheet errors have resulted in loss of cash, profits and customers, reputational damage, and operating failures. Businesses rely on spreadsheets to the point that they are effectively critical to the success of the business. However, many of these businesses are not aware that there is even a risk associated with spreadsheets, let alone know how to manage that risk

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The 5 Worst Employee Engagement Strategies Ever!

The 5 Worst Employee Engagement Strategies Ever! | digitalNow | Scoop.it
So, if you’re looking to incentivise your people over the coming months – and money’s tight – remember, you don’t have to break the bank in order to motivate employees. What you must do is the following:

Understand why you are rewarding your people
Understand the result you wish to achieve, i.e. a certain behaviour + improved morale
Understand your demographics – e.g. don’t give iPods to deaf employees, that sort of thing
Understand how people react, in other words, are you dictating from above or are you crowd-sourcing?
Be fair, be consistent, and be transparent – don’t give staff a chocolate bar when you’re dining at The Ivy

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Developing An App: Forgot The NDA, Don’t Own The Source Code And Other Expensive Oversights

Developing An App: Forgot The NDA, Don’t Own The Source Code And Other Expensive Oversights | digitalNow | Scoop.it
Who owns the source code?
This is a biggie. Most people assume that if they are paying for an app they are getting everything. This is not necessarily the case.

European law states that source code belongs to the developer unless the developer assigns ownership of the code to a third-party.
In the US, the opposite is true, the source code automatically belongs to the client.
So, why would you need the source code? After all, you’re not a developer, it’s not like you can do anything with the code yourself! Well, if you ever need to change developers for any reason, unless you have the source code your new developer will have to start from from scratch.

There is also the question of why the developer would want to keep the source code; this is usually for one of two reasons:

Firstly to force an ongoing relationship, i.e. to tie you in to getting the existing developer to make any future changes or updates at whatever price they want to charge you
Or so that they can recreate the app again and again for other clients.

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Teens still prefer communicating in person

Despite the fact that 90 percent of teens are now on social networks, their favorite form of communication remains talking in person.

That's according to a report from Common Sense Media’s Program for the Study of Children and Media, which found that 90 percent of teens have used some sort of social media and 75 percent have a profile on a social networking site.

Still, 49 percent of the teens surveyed said their favorite way to communicate with friends is by talking in person, well ahead of texting (33 percent) and social media (7 percent).

Among those who prefer to chat face-to-face rather than through a computer, 38 percent say it's because it's more fun and 29 percent say they can better understand what people mean.

That said, social media use among half of teens is a daily activity. Fifty-one percent of teens check their social networking site of choice at least once a day, according to the survey.

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E-Reading Trends

E-reading has taken America by storm, with more and more people preferring their Kindles to any other medium.

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What Happens in an Internet Minute

What Happens in an Internet Minute | digitalNow | Scoop.it

Today’s marketer lives in very interesting times. On one hand, digital storytelling and social engagement have turned marketing on its head and induced incredible innovation and creativity. Social business has also created fantastic career opportunities for many. At the same time, many marketers also feel they are fighting internally against status quo operation – and the legacy of the traditional marketing “campaign.”

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The Single Most Important Question to Ask to Get Great Results

The Single Most Important Question to Ask to Get Great Results | digitalNow | Scoop.it

Notice and Act
Notice what happens. Reward great performance, review faltering contributions and follow through on consequences. There is nothing so disempowering for your teams when you have set up an agreement on roles and responsibilities and because of a lack of attention you appear indifferent or ineffective about acting on results both good and bad.

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The Leaders Five-Question Heart Check

The Leaders Five-Question Heart Check | digitalNow | Scoop.it

Here are five questions to test how engaged your heart is with your employees:

What do I really believe about the people who work for me?
What do I want for them and what do they want for themselves?
How can I best serve them in the context of our business?
Do they feel safe in my organization to be fully human?
Do I genuinely appreciate and acknowledge their unique talents?

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The Thoughtless Often Speak the Most

The Thoughtless Often Speak the Most | digitalNow | Scoop.it

Leaders make a commitment to be authentic, to change, to grow, to listen, to empower, to inspire trust, to be accountable, and to be in integrity. Feedback is only one tool in your leadership toolkit, but it is a vital tool, one that no leader should be without.


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A Phone that Knows Where You're Going

A Phone that Knows Where You're Going | digitalNow | Scoop.it

The research grew out of a mid-2000s reality mining project, also sponsored by Nokia, that sought to glean insights about social interactions from personal devices. That work took place before the current smartphone boom. "It is exciting to see the project flesh out some of the hints and preliminary results we've seen in our earlier projects. This field is really moving toward being practical," said Alex "Sandy" Pentland, director of the MIT's Human Interactions Lab, referring to all of the research done on the Lausanne data.

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Current Social Media Marketing Trends

A buzzword heard frequently in social media MBA studies is “content curation”. For example, you may provide your Twitter followers or Facebook fans with links to interesting articles (written by others) relating to your brand or genre that they would deem interesting. Many have begun to replace this with term “content marketing”, a form of generating your own content by way of a marketing staff having editorial skills. Thus the importance of including social media in business education. These ‘new’ marketers know how to properly blog, create video and slide presentations, as well as curate additional materials. Those currently in the marketing profession, or my students preparing for a career in marketing, should pay close attention to this skill set brands are now seeking and utilizing.

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No rush

No rush | digitalNow | Scoop.it
Make haste slowly

Delay even works in fields where time might seem to be of the essence. Doctors and pilots can profit from following a checklist, even when doing things they have done many times before. A list slows them down and makes them more methodical, as Atul Gawande describes in “The Checklist Manifesto”. The best sportsmen wait until the last split second before hitting the ball.

Mr Partnoy argues that people need to learn how to manage delay just as they learn how to manage everything else. Sometimes putting things off makes sense: the silliest impositions on our time occasionally have the decency to self-combust. Still, the rules of sensible time-management apply to procrastinators as much as everyone else. Don’t delay tackling problems that will grow worse if ignored, such as your credit-card bill. And create a to-do list to fool yourself into doing your second-most-important job while procrastinating over the most important one.

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Gamification: Should Business Take Games Seriously

Gamification: Should Business Take Games Seriously | digitalNow | Scoop.it
Gamification—the application of game-design principles to non-game situations—is gaining traction among businesses that want to engage employees and customers. But can games help solve critical strategic challenges? And can they actually address serious business problems?

Many companies are applying the essence of games—fun, play and passion—to real-world business situations as a way to influence behaviors in everything from back-office tasks and training, to sales management and career counselling. Using game attributes that resonate with their target audiences, companies can often achieve higher performance. That’s all well and good for employee and even customer engagement, but can businesses apply gaming principles to solve more serious challenges – like strategy development and innovation?

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Recognition at Work – Avoid a One-Size-Fits-All Approach

Recognition at Work – Avoid a One-Size-Fits-All Approach | digitalNow | Scoop.it

Giving people recognition lets them know that their work matters. When you do it in a way that honors their own unique preferences, you take it a step further: you show them that they matter.

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Leading For Ethical Performance

Leading For Ethical Performance | digitalNow | Scoop.it

To build an ethical organization over time, Chief Learning Officers can work with leaders throughout the organization to build ethical competence in areas that support effective communication and leadership. Building ethical competence and having an ongoing dialogue about ethical leadership will make it easier to identify and correct unethical behavior (think about the headlines and lessons learned as you review this list that can get you started):
• Employees who ask tough questions of leaders are praised, not punished or ignored.
• Leaders are evaluated on how they communicate and lead, not just on their bottom line results.
• Employees are screened for ethical behavior before they are hired.
• Performance problems are corrected quickly, so that they are not given time to be considered acceptable by others.
• Recognition is given to leaders who achieve financial goals ethically, while engaging employees and using responsible leadership (not to leaders who achieve results at the expense of employees, customers, or organizational values).
Linda Fisher Thornton, Ethical Leadership Training: Why is it So Hard to get it Right?, Training and Development Journal, Best of Leadership Development 2009

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15 Ways To Win The SEO Battle

15 Ways To Win The SEO Battle | digitalNow | Scoop.it

Google
Google is the most popular Search Engine at present, Google logs 2 billion searches a day. However, it has never released full details of its SEO Algorithm (the actual process by which Google searches through websites). Below is a useful You Tube clip of Google’s Webmaster explaining how Google search works:

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mLearning: Not Everyone's Doing it. Yet.

mLearning: Not Everyone's Doing it. Yet. | digitalNow | Scoop.it

So what's the hold-up?

How much time do you have? Seriously - the list of barriers to mobile learning implementation can go on for days. The most commonly cited roadblock is - no surprise here - cost. Budgets are still tight and, while adopting mobile learning may sound affordable in theory, there are still all those other pesky issues like what to do with the (expensive) learning systems you already have in place? Trying to justify the spend feels almost like asking your dad for a new iPhone® when it seems like just six months before he got you that cool little MP3 player. If mobile learning can't be integrated into what your organization has already invested in (and is basically stuck with for now) what then?

And then there are your colleagues in IT telling you how much of an unbelievable hassle mobile learning will be in terms of security concerns. "And what about measuring effectiveness? How is that supposed to happen?" your colleagues ask you. And that's about the time you start regretting having brought it up. But don't panic. Even though it may seem like it - especially if your boss let you go to the MLearn conference this year - everyone is not doing it.

At least not yet.

If the findings from our latest research on mobile learning tell us anything, it's that now's the time to start doing your own research and planning to help prepare your organization for change in the way that learning is delivered. We know that there are all sorts of reasons and circumstances that may preclude a company from incorporating mobile devices into their learning functions today or even in the near future, but many of those organizations are preparing for change they foresee in the years ahead by developing a strategy for integrating mobile devices into their learning delivery now.

Full adoption of mobile learning may still be a few years ahead, but there is no doubt that the technology has the potential to redefine learning and be a serious game-changer in the quest to align learning's goals and outcomes with business needs and performance.

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Key Ingredient for Adding Social Media to Your Marketing Mix?

Key Ingredient for Adding Social Media to Your Marketing Mix? | digitalNow | Scoop.it

What is Management’s Role in Achieving Social Success?
Achieving social success requires a different management style, one that relinquishes control and embraces the principles of:

Participation—ensure open dialogue
Purpose—ability to identify progress toward overall goals and objectives
Performance—advocate community-based ideas corporately

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A Leader’s Legacy

A Leader’s Legacy | digitalNow | Scoop.it

To become a leader with a legacy you can be proud of, here are a few action steps to point you in the right direction.

Imagine listening in at your own funeral. What do you want to hear people remember most about you? And what did you inspire people to aspire to? That’s going to become your goal.
Assess where you stand in relation to that goal now. If you need help with this, ask a trusted friend or mentor.
Identify what skills, characteristics and habits you need to start establishing now to more clearly achieve that goal.
Begin a program of self-improvement to better incorporate those behaviors into your life.
Periodically reassess both the goal and where you stand in relation to it.

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The Opposite of Leader

The Opposite of Leader | digitalNow | Scoop.it

Victim is my new word to describe the opposite of leader. No one likes being a victim, but I catch myself blaming others for my circumstances and my position and at that moment I become a victim. When I remember I can always chose my attitude and my reaction, I become a leader, at least of my self.

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Leadership and the Moral Compass

Leadership and the Moral Compass | digitalNow | Scoop.it

When you are faced with helping a colleague examine beliefs that underpin their integrity, do so with positive intention and kind regard, but by all means do so. To do any less would be to fall short in your role as a leader. Not only does their integrity depend on you taking action, but your integrity depends upon it as well.

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Five Action Steps to Consider Before You Let Someone Go

Five Action Steps to Consider Before You Let Someone Go | digitalNow | Scoop.it

Common Purpose. When working within a department or a team environment, not only must the employer and employee pay attention to whether or not their values are in alignment, it is also immensely important to describe how the purpose of the department supports the vision and mission of the organization.

Conversations must be held regularly with staff to get their thoughts and ideas around working closely together in moving the department toward accomplishment of the purpose by setting robust and intentional goals. If all are focused on the common purpose, creativity and excitement will be their daily environment, and success will be achieved.

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Amazon Maps?

Intriguing speculation, but my own feeling is that Amazon has acquired UpNext for the more obvious reason of simply wanting its own mapping service to make it, and its devices, more worthy competitors to Apple, Google, and their devices. It’s probably as Greg Sterling, an analyst at Sterling Market Intelligence, told CIO Today: “The most likely bet is that this acquisition and any related development efforts are directed at offering proprietary mapping and potentially navigation services on future Kindle devices, which may include a smartphone.” Sterling added not to be surprised if Amazon should acquire other mapping companies soon.

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