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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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How to Make Your Company More Social

How to Make Your Company More Social | digitalNow | Scoop.it
1. Give Interactive Tutorials

It’s hard to get people to tweet consistently when they don’t understand what an @mention is. By hosting a few interactive Facebook and/or Twitter tutorials across the company, you can provide a valuable service to your coworkers, both in and out of the office.

Have everyone bring laptops and phones to the session to keep it interactive. Try setting tasks at the beginning of the session, such as creating a special tutorial hashtag, and then ask everyone to tweet photos of the tutorial.

2. Focus on Fun Ways to Use Twitter

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The burden of great expectations

As the BPS Occupational Digest explains:

The notion is that shopping around means that over time you get a sense of what is realistic and make your peace with what a reasonable job constitutes. But for high PA, the reverse was true, with more job shifts making them more frustrated, bemoaning the absence of the perfect job they are destined for.
So, as the study concludes, "the key to finding long-term satisfaction, then, may be managing expectations, rather than pursuing unrealistic ideals

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Rise of the Social Business Architect

Rise of the Social Business Architect | digitalNow | Scoop.it
To build a successful community and attract talent to your organization you must try to identify as an organization what resources you already have (or could create) that will have some value to the community that you are trying to build. These sources of value to the community could be:

Financial
Informational
Educational
Social
Or come from another store of value

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Intolerance, leadership and risk-taking

Intolerance, leadership and risk-taking | digitalNow | Scoop.it

A student once asked me why managers sometimes make such bad choices. This is such a relevant and important question for business leaders today because the answer is a paradox. It would be simple to say that some are complacent with the status quo, some are poor decision makers, and others are trying to cover their assets, so-to-speak. But this isn't necessarily the whole truth.

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Speeding up, slowing down

Game-changer", a report by the Economist Intelligence Unit, found that some eight out of 10 of the 390 global businesses they surveyed recognise that it is important to respond quickly to changes in their operating environment – that means factors such as the volatile economic climate (cited by four out of 10 respondents) and increased competition (cited by more than a third).

But despite this, half the businesses think the amount of time it takes them to make such key decisions has increased. Fewer than a quarter (just 22 per cent) feel that their decision-making has speeded-up.

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Five Signs Your Organization May be Trapped in a Psychic Prison

Five Signs Your Organization May be Trapped in a Psychic Prison | digitalNow | Scoop.it
In other words, people just don't trust you if you're too rigid and serious. Out of 1,400 respondents, 22 percent said humor was "very important" and 57 percent said it was "somewhat important."
But don't wait until you get your foot in the door before you let your funny self shine through:
"Job candidates should let their personality shine when meeting prospective employers. The interview is no place for a standup comedy routine, but it is the right time to show hiring managers you are approachable and will be easy to work with."

Read more: http://www.businessinsider.com/if-you-want-people-to-trust-you-you-better-be-funny-2012-1#ixzz1l6orwE66

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The Leader And The Peacock In The Closet

The Leader And The Peacock In The Closet | digitalNow | Scoop.it
Yes, my good man Jim Collins figured it all out in my favorite business book of all time, Good to Great.

The leaders of all the “Great” companies all had this humility – they gave the credit to someone else. And it was researched, and documented, many times over.

Because they didn’t DO it. They just showed the way. Collins calls them “Level 5 Leaders” – they’ve taken leadership up another very important notch.

As Teddy Roosevelt said in his famous speech at the Sorbonne in 1910:

“The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again; who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause”

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Cycles Of Social Transformation

Cycles Of Social Transformation | digitalNow | Scoop.it
Now we are witnessing conversations from the marketplace that confirm that the cycles illustrated are indeed the process of transformation aimed at creation of new value. The difference between today and yesterday is the rate of change created by and through the conversations propagated through social media.

You don’t have to look too far to see transformation examples and you can bet we’ll see a lot more who understand this cycle, whether consciously or not, and apply the thinking to create new markets or serving existing ones better. Those that serve or create markets best win.

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Capturing opportunities of an aging population

Capturing opportunities of an aging population | digitalNow | Scoop.it
The population is getting older, underlying demographics is changing. Are you leveraging the opportunities that comes with this structural change?
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5 reasons it's OK to say no

5 reasons it's OK to say no | digitalNow | Scoop.it
5 reasons it’s OK to say no
1. It’s good, mandatory even, to set personal boundaries. Know where you draw your personal lines and be prepared to stick up for them. That’s what boundaries are for.

2. Telling people “no” doesn’t make you unlikable. Failing to say “no” when it’s appropriate to do so makes you a doormat. And the really ugly kicker here is that saying “yes” doesn’t necessarily make you likeable.

3. Don’t be seduced by money. Some things just aren’t worth it. Liking yourself is much more important.

4. Stick up for yourself. If you really aren’t interested in doing something, tactfully say so. If you don’t protect yourself, who will?

5. Don’t feel guilty for not wanting to do something. It’s your choice, your decision, and you accept the consequences either way so feel good about standing up for yourself.

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The 4 Principles Of Delusional Economics

The 4 Principles Of Delusional Economics | digitalNow | Scoop.it

Change a customer’s worldview. A worldview is generally how a person sees the world around them, and it is usually the toughest element of perception to change. It is why people vote the way they do, why they sometimes blindly believe something or someone, and why they approach life in the manner that they do. To attempt to change how they see the world as part of your business strategy is usually a waste of time and effort.
Getting people to pay for something that is currently free. When a customer has become used to getting something for free, you really need to offer a compelling reason about why they should pay for something similar. Is it better, faster, more complete or more premium? Whatever the benefit, you need to make sure it is truly compelling to move people past the hurdle of being free.
Basing a business model on revenue from nonexistent advertisers or customers. More than one tech startup has been launched over the last several years with an extremely naive view of what advertisers will pay for. They have a revenue model based on advertising, but no pipeline or ability to get those customers. The end result is that their entire business success hinges on being able to connect with a key audience that doesn’t even really exist.
Overestimating a customer’s ability to appreciate value worth paying a premium for. A common problem with products or services targeted to the higher end of the market is that people in general are not that good at being able to detect what value is worth paying for. If I told you a bottle of wine was $100, you would assume it was great wine. If a wine bottle cost less than $5, it probably wasn’t. This is fine when it comes to wine, but in your business and industry it is probably much harder for a customer to discern the real value that they get and understand that it may be worth paying more for.

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Why are America’s fastest-growing companies killing their blogs?

Why are America’s fastest-growing companies killing their blogs? | digitalNow | Scoop.it
A new university study declares that blogging is dying but don't put a nail in the coffin yet -- a closer look reveals some surprises.

...

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The Power of Introverts, the Power of Quiet

The Power of Introverts, the Power of Quiet | digitalNow | Scoop.it

The New Groupthink has overtaken our workplaces, our schools and our religious institutions. Anyone who has ever needed noise-canceling headphones in her own office or marked an online calendar with a fake meeting in order to escape yet another real one knows what I’m talking about. Virtually all American workers now spend time on teams and some 70 percent inhabit open-plan offices, in which no one has “a room of one’s own.”

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Why Don't We Act in Our Own Best Interest?

Why Don't We Act in Our Own Best Interest? | digitalNow | Scoop.it

Through their research, both Davidson and Singer have demonstrated that our brains have extraordinary plasticity. It's possible, they've found, for human beings to systematically train the regulation of negative emotion and to increase our capacity for calm reflectiveness in the face of high stress. MRI scans can measure, for instance, brain activity associated with empathy and compassion — and people can cultivate those attributes through deliberate practice. Mathieu Richard, who runs 110 humanitarian programs around the world, has done precisely that.

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Learn to Trust Your Gut

Learn to Trust Your Gut | digitalNow | Scoop.it

So how can you counter your conditioning and question authority? Here are some ways to start:

Stop and listen to your inner voice. Give yourself a moment to take a deep breath and consider what is going on. Ask yourself, "Are there other ways to approach this task or assignment?" Do your instincts and experience suggest alternatives to doing what you've been told? Is there data to support your position or is it just a hunch?

Constructively question. If you think that doing things another way would make a material difference, talk to your boss (or customer or client). Why do we do it this way? Would you be open to different ways? What would be the payoff and the risk? Can we experiment with an alternative? Would it be worth doing some further analysis?

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Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY]

Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY] | digitalNow | Scoop.it
The darling network of brides-to-be, fashionistas and budding bakers now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January, according to a Shareaholic study.

Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth.


Facebook reigns king of referrals, accounting for more than one-quarter (26.4%) of traffic, 4.3% of which comes from Facebook Mobile. After Pinterest, Facebook is experiencing the most referral growth, gaining almost one percentage point in December.

YouTube also saw more referral traffic in January than December, rising from 0.98% to 1.05%. Shareaholic suggests the Sh*t Girls Say meme may explain this increase in referrals.

Despite the increased integration of Google+ into Google products, the social network lost some referral traffic in January, falling from 0.24% of referrals to 0.22%. Google — encompassing search, news, images and Gmail — also saw its referral traffic decline from 3.69% to 3.62% in the past month.

Given Pinterest’s monster growth, who do you think can benefit most from the social network, brands, news sources or someone else? Let us know who you think will win big with the rise of Pinterest.

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Real Time Charitable Giving

Charitable donations from mobile phones have grown more common in recent years. Two thirds (64%) of American adults now use text messaging, and 9% have texted a charitable donation from their mobile phone.

And these text donors are emerging as a new cohort of charitable givers. The first-ever, in-depth study on mobile donors—which analyzed the “Text to Haiti” campaign after the 2010 earthquake—finds that these contributions were often spur-of-the-moment decisions that spread virally through friend networks. Three quarters of these donors (73%) contributed using their phones on the same day they heard about the campaign, and a similar number (76%) say that they typically make text message donations without conducting much in-depth research beforehand

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New Website Connects Language Newbies With Native Speakers

New Website Connects Language Newbies With Native Speakers | digitalNow | Scoop.it

Name: Verbling

Quick Pitch: Verbling is a web-based platform where individuals can pair up with native speakers to practice speaking new languages on live video.

Genius Idea: Verbling makes language learning easy by offering a free way to connect instantly with native speakers with timed prompts and conversation-starting topics


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If You Want People To Trust You, You Better Be Funny

If You Want People To Trust You, You Better Be Funny | digitalNow | Scoop.it
In other words, people just don't trust you if you're too rigid and serious. Out of 1,400 respondents, 22 percent said humor was "very important" and 57 percent said it was "somewhat important."
But don't wait until you get your foot in the door before you let your funny self shine through:
"Job candidates should let their personality shine when meeting prospective employers. The interview is no place for a standup comedy routine, but it is the right time to show hiring managers you are approachable and will be easy to work with."


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Elsevier Publishing Boycott Gathers Steam Among Academics

Elsevier Publishing Boycott Gathers Steam Among Academics | digitalNow | Scoop.it

Timothy Gowers of the University of Cambridge, who won the Fields Medal for his research, has organized a boycott of Elsevier because, he says, its pricing and policies restrict access to work that should be much more easily available. He asked for a boycott in a blog post on January 21, and as of Monday evening, on the boycott’s Web site The Cost of Knowledge, nearly 1,900 scientists have signed up, pledging not to publish, referee, or do editorial work for any Elsevier journal.

The company has sinned in three areas, according to the boycotters: It charges too much for its journals; it bundles subscriptions to lesser journals together with valuable ones, forcing libraries to spend money to buy things they don’t want in order to get a few things they do want; and, most recently, it has supported a proposed federal law (called the Research Works Act) that would prevent agencies like the National Institutes of Health from making all articles written by its grant recipients freely available.

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5 Lessons for Leaders

5 Lessons for Leaders | digitalNow | Scoop.it
Leadership matters. Team sports require leadership. In the NFL, there is an expectation that the quarterback will provide that leadership. Business, ministry, government and academia are all team sports. If you are going to win, someone must lead. Tim provided leadership for the Broncos.

Passion matters. The intensity of the team is always a reflection of their leadership. If the leader is not passionate the team won’t be either. Tim gets this. This was a critical ingredient in six fourth quarter or overtime victories this season. How high is your passion for what you lead?

No style points on the scoreboard. Winning is the ultimate measuring stick in the NFL. Pretty or ugly, it doesn’t matter. Tim knew the goal was winning – not his QB rating. What does a win look like for your team? Is everyone on the same page?

Leadership is a platform for influence. When you and I lead well, our influence will grow. What we do with that influence matters. One of the things Tim does is host disabled young people to attend both home and away games. He says that it inspires him to see their courage and helps him keep the game in perspective. How will you steward your influence?

Skills still matter. Tim has a lot to learn as an NFL quarterback. His skills are not where they need to be. Heart, passion and drive are huge – but insufficient over the long haul without the skills. Tim knows that. That’s why he’s so excited about the off-season. He plans to grow before next year. What’s your plan to grow this year?

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Be Bitter or Better

Be Bitter or Better | digitalNow | Scoop.it

You could let disillusionment settle in and limit success. Or you can focus on better.

You can focus on finding ways to make work more satisfying again.
You can position your team to do great work in tough times.
You can learn about your employees’ dreams and partner with them to put into place a plan to achieve them

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Management Debt

No performance management or employee feedback process
Your company is now 25 people and you know that you should formalize the performance management process, but you don’t want to pay the price. You worry that doing so will make it feel like a “big company”. More so, you do not want your employees to be offended by the feedback, because you can’t afford to lose anyone right now. And people are happy, so why rock the boat? Why not take on a little management debt?

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Building a Well-Networked Organization

Building a Well-Networked Organization | digitalNow | Scoop.it

Organizations could get even more from their investments in talent management if they focused on collaboration — a critical component of employees’ effectiveness. An IBM survey recently found that high-performing organizations (as measured by earnings before interest, taxes, depreciation and amortization) are 57% more likely than other companies to provide their global teams with collaborative and social networking tools.3 McKinsey & Company, too, found that well-networked organizations delivered higher market share and profits than less-networked companies.4

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The Six Stages of Emotional Branding

The Six Stages of Emotional Branding | digitalNow | Scoop.it
When building emotion into your brand, think about leading your customer through a continuum:

Emotional Stage 1 – How you get someone interested?

Emotional Stage 2 – How do you get someone to consider a purchase?

Emotional Stage 3 – How do you continually reinforce that their purchase decision was absolutely the right decision, the “winning” decision?

Emotional Stage 4 – How do you create a loyal customer such that they want to continue to buy your product and/or are most receptive to cross selling and value add purchases?

Emotional Stage 5 – How do you create a brand ritual (www.brandrituals.net) so that your brand becomes part of your customer’s life?

Emotional Stage 6 – How do you get your audience to be your cheerleader?

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