While basic broadband service – which we define as advertised speeds of 3 Mbps download and 768 kbps upload – is often adequate for sending and receiving email and other services, more of today’s applications such as video streaming require much faster speeds. Across the country, broadband availability at higher speed levels has increased significantly since 2010, with the greatest gains in urban areas. Our data show that 88 percent of urban areas and 41 percent of rural areas now have access to broadband speeds of 25 Mpbs. While they have yet to match the speeds available from wired services, access to wireless broadband services also has increased dramatically from 2010 to 2012,
Text messaging is one of the most effective direct marketing channels to attract new users as well as to increase engagement with existing customers, according to a recent study by Peggy Anne Salz, editor of MobileGroove. This article lays out what you need to know from the study, a case example from the Qeep app, one of the largest mobile social discovery platforms, and three rules marketers should keep in mind to ensure app success.
Again, the best advice I can give you is to stop talking about social media as a means to an end and start thinking about how social media becomes a means toward triggering meaningful activities or outcomes that align with business priorities or objectives and customer expectations.
In a recent National Post article Prince Charles and Camilla, Duchess of Cornwall, where shown riding the subway with the caption “Prince Charles shows he’s just a regular bloke.” Although the arti...
Don Dea's insight:
Make Relationship-Building a Part of Leadership Development
Building relationships with co-workers is important. Of equal or maybe greater significance to a leader is their ability to form new relationships with those who report to them. The dynamics of this relationship can be difficult to grasp and therefore should be a part of the professional development of all future leaders.
2. Teach People Skills
It is common practice to select potential leaders within an organization partly based on character traits that would be beneficial to the company. Having a natural ability to relate with others should be one of these traits.
While older adults may not be as tech savvy as mobile-crazed Millennials, they’re not digital illiterates either. Here are five facts every digital marketer should know about America’s wisest generation.
1. Most seniors have mobile phones.
2012 was a tipping point for older adults and the digital divide. A majority of Americans 65+ now use the Internet or email (Pew Internet, 2012). Of older adults who use the Internet, over 85% have a mobile phone; Millennials boast 95% mobile penetration. (eMarketer, 2012)
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. The stunning increase only confirmed what many marketers already know, that mobile is a vibrant and lucrative platform that will continue to reward those who use it to target consumers through innovative, relevant marketing at key times.
Over the next five years, sales are poised to skyrocket to $400 billion or an annual growth rate of 52%, according to a study released today at the Mobile Marketing Association Forum in New York.
To attract and retain the next generation of talented individuals, companies must develop effective ways of living their values.
Don Dea's insight:
Corporations don't do as they say. We've all had a friend start a new job and report back, "it's nothing like I thought it would be." This resonated strongly with my students, who felt that corporations go to great lengths to attract them with strong value propositions; but once they join, these values are nowhere to be seen.
Employees aren't empowered to change the way things are done. My students felt that corporations don't give employees at all levels of the firm the ability to challenge the way things are done and propose new ways of working. This stifles innovation at big corporations and contributes to employee turnover.
Leaders aren't accountable to their teams. While most students had heard of leaders "turning the pyramid upside down," few of those working in large corporations had experienced this in a practical sense. They felt that traditional management structures still prevail and that leaders are rarely held to account by their employees.
One of the questions to boards of directors: Rank the top weakness of your CEO. “Mentoring skills” and “board engagement” tied for first place. “This signals that directors are clearly concerned about their CEOs’ ability to mentor top talent,” said Stephen Miles, CEO of The Miles Group, in a statement. “Focusing on drivers such as developing the next generation of leadership is essential to planning beyond the next quarter and avoiding the short-term thinking that inhibits growth.”
Write down several goals you have for your venture (or for your career). For each goal, make a list of ways in which you will gain something if you are successful. Read through these goals and potential gains on a daily basis, or before undertaking any important task.
Picture yourself five or ten years down the road as you would ideally like to be. What are your aspirations? Your dreams? What do you hope to accomplish? Thinking about your ideal future self will put you in a promotion focus.
Reflect on your past. Think about a recent big win or accomplishment — a time when you felt really pumped up about what you were able to achieve. A time when you felt on top of the world. Thinking about our past gains puts us in a promotion focus.
Historically (and statistically), social media has always skewed slightly favourably towards women, and recent studies suggest that almost three-quarters (71 percent) of internet female users are active on one or more social media sites, compared to slightly less than two-thirds (62 percent) of men.
Typically, women are more likely to use Twitter (which has a 62 percent female populous), Facebook (58 percent women) and, of course, Pinterest (70 percent women), whereas men dominate Google+ (64 percent men), LinkedIn (54 percent men) and YouTube (54 percent men).
In today’s media landscape, brands constantly strive to engage its users, customers and stakeholders. However, it is easy to get lost by m
Don Dea's insight:
Get to know your users
When knowing your audience well, it is much easier to answer the question: what’s in it for them? Leverage the data you already have to know what inspire your audience. Does your brand for instance attract an audience with certain interests or hobbies such as sports, cooking, music or politics, then this can give you ready ideas on how to create themes and topics that match your user’s interests. This part will become more and more natural as you get to know your users through dialogue. Also, you can try to ask your community what they like.
Marketers Should Tailor Specific Pitches To Tablet, Smartphone - 05/23/2013
Don Dea's insight:
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at how people use tablets differently than smartphones and how marketing efforts should accordingly be tailored to each device. But a one-size fits all approach won’t work. “The context in which people user their tablets dictates a unique marketing approach,” argues analyst Thomas Husson in the Forrester report, based on a survey of more than 13,000 consumers. Tablets are being used primarily at home, with 67% of U.S. tablet owners access them in the living room, and 57% in the bedroom. Nearly a third of U.S. online adults with a laptop, smartphone and a tablet are multtasking more than half the time while watching TV, compared to only 22% of online consumers on average. People are more likely to browse the Web, research products, or watch other online video while also watching TV.
Assess your reputation on search engines, review sites, social media, blogs and websites.
Search Engines: You probably first think of review sites and the ratings that you’ve received on places like Google+ Local. But to get a typical customer view of your reputation, start by assessing what shows up for your business and reputation by usingkeywords, such as “Business Name,” “Business Name + Reviews” and “Business Name + Complaints,” on Google and Bing. Are the results positive or negative, new or old? The results you see here matter, because 70% of consumers look to search engines to find reviews, according to Econsultancy.
Training is a fundamental part of getting your users ready for managing social media. But learning can’t end there. The industry evolves and changes too much. Education and knowledge need to be a continuous process. What they learned yesterday is already the past. And by continually providing the right tools and resources to your managers, you can ensure they are prepared in the best ways possible.
Get your team the technology to manage social media. At ARAMARK, we started with a social media management system (SMMS). This gave us a place to corral all of our company’s social accounts, and just as importantly, it gave our community managers a one-stop shop where they can manage multiple social channels and campaigns. They can schedule, publish, and track content, as well as measure analytics. Most SMMS providers now even have functionality for ads buys on Facebook as well as targeting your content’s audience and promoting your posts.
Among mobile owners who booked travel in the past 90 days, only 53% used a single device (smartphone, tablet, or laptop) to do so, according to results from a new JiWire
Don Dea's insight:
Among mobile owners who booked travel in the past 90 days, only 53% used a single device (smartphone, tablet, or laptop) to do so, according to results from a new JiWire report. The study indicates that mobile devices are heavily used for booking travel, with 52% claiming to have booked travel on a smartphone (23%) or tablet (29%) in the past 90 days. But mobiles are also being used for research, starting a cross-device journey that most often ends on laptops, but also does so on smartphones and tablets.
Smartphones and tablets continue to wield strong influence as shopping devices, per the latest quarterly e-commerce report from Monetate. Tablets accounted for 10.6% of
Don Dea's insight:
Smartphones and tablets continue to wield strong influence as shopping devices, per the latestquarterly e-commerce report from Monetate. Tablets accounted for 10.6% of e-commerce site traffic in Q1, up from 8.9% a quarter earlier, while smartphones also exceeded 10% of traffic (10.44%), though with only slight growth from the previous quarter. The report also shows that in Q1, tablet traffic converted at a slightly higher rate than traditional computers (2.6% and 2.5%, respectively), with smartphone conversion rates (0.8%) continuing to lag.
Research shows that when a majority of the employee workforce is “disengaged,” it’s due to the reality that a lack of leadership or belief in overall corporate purpose or direction is prevalent. Social + gamification without uncovering and fixing employee relationships is simply gaming the system. However, social + gamification combined with an overhaul in process, management, and communication is how to bring about true change. Without investing in the culture, most initiatives are short lived and often minimizing the problem.
As my good friend and digital sociologist Stowe Boyd would say, “The tangible result of culture change is behavioral change.” The opposite is also true. This is why management needs to explore its DNA to give employees something to align with.
The newest research says 80% of marketers aren't planning to use Daily Deal sites in their upcoming campaigns Social Media Examiner has just released its annual Social Media Marketing report.
Don Dea's insight:
The use of social bookmarking sites has plummeted from 26% of respondents in 2011 to just 10% in 2013. De.licio.us, DIGG, Friendfeed, etc., are rapidly falling in favor where marketers are concerned. (According to ebizMBA, the most popular bookmarking sites are currently Twitter, Pinterest, Reddit and StumbleUpon.)
Good governance in many ways is straightforward. Managing the corporation and overseeing the management are two fundamentally different roles. There are reams of examples of how bad things can get when those roles are blurred. Robert Monks and Nell Minow, in their classic book Corporate Governance, give vignettes from the governance of Enron, Tyco, Countrywide, Chesapeake Energy, Lehman Brothers and others that serve as ample warning on the dangers of having boards too cozy with management to question things that later cost billions of dollars and robbed thousands of Americans of their pension assets, jobs, and nest eggs
Now you may not want to be an inventor. And maybe your kid doesn't want to either. But the Quirky business model embodies a set of ideas that every business ought to be considering, in light of the Social Era. Quirky builds on a fundamental truth of the social era: Ideas can come from anywhere, from anyone without first being vetted to see if that person is "allowed" to have that idea. And as we find our way into the Social Era, we're going to grapple with what it means to be a leader like Ben Kauffman — more like a community organizer than a traditional head honcho. Show me a leader, goes the saying, and I'll show you a bunch of followers. The challenges of our era don't require more followers; they require the kind of leadership that encourages the community to build what's needed so that anyone and quite possibly everyone can exercise initiative.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.