digitalNow
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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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For newspapers, the hard task of change

Don Dea's insight:

This year, newspapers turned to readers to help offset their deep advertising losses. Newspaper subscription prices went up, and a growing number of papers erected paywalls to create a new revenue stream.

Next year the big trend in newspapers will be the continued move away from print advertising as their main source of revenue.

Papers will experiment with new ideas, some that blur the line between editorial and advertising, to make up for print losses.

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Behind 2014's most important media trends

Don Dea's insight:

As brands look to help mobile consumers gain access to new opportunities, they may benefit from partnerships with nonprofits serving the relevant communities and local governments. Nonprofits can be especially useful in supplying content for information-based health, education or other services. Nokia, for instance, works with the British Council to make mobile-based English lessons available around the world.

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Top Digital Priorities for Marketers in 2014

Don Dea's insight:

Digital Budgets on the Rise

  • 98% of marketers surveyed plan to increase or maintain their digital marketing budgets for 2014; only 2% plan to decrease their budgets.
  • The five top areas where marketers plan to increase digital spend in 2014 are data and analytics (61% plan to increase), marketing automation (61%), email marketing (58%), social media marketing (57%), and content management (57%).



Read more: http://www.marketingprofs.com/charts/2014/24075/marketers-top-digital-priorities-for-2014#ixzz2psVY4sIG

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Do Diverse Teams Work Harder — and Better?

Do Diverse Teams Work Harder — and Better? | digitalNow | Scoop.it
Columbia Business School brings a global perspective, cutting-edge methodology, and the energy of New York City to its MBA, EMBA, Executive Education, PhD, and MS programs.
Don Dea's insight:

if people aren’t preparing before they go into a meeting, their ability to be effective is hindered, Phillips points out. And, even when people are in the same social category, they can have different perspectives but — as the researchers found in the study — similar people are not as effective in using their differing knowledge to benefit the team. Phillips’s message for managers: diversity can make your team more effective in its work, both because that diversity brings multiple perspectives but also because individuals in a diverse group are more effective at processing the task at hand.

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Stop telling women they just need to know how to code

Stop telling women they just need to know how to code | digitalNow | Scoop.it
The lack of female tech founders is about a lot more than knowing how to hack.
Don Dea's insight:

However, we can apply the same practices of product adoption to building awareness and having women adopt a career in tech. Here are some of the practices:

  • Education: Continuing to prioritize the importance of pursuing a major in engineering. This requires effort at the high school and college level plus support from parents. Coupled with an awareness of what it takes to receive investment from VCs and angels to build a company.

  • Product iteration: Continuing to refine the industry and making its value be known.

  • Pricing: Offering scholarships or financial assistance to those who are particularly interested in pursuing degrees and careers within the industry. And funding female founders who want to launch tech companies.

  • Customer support: Providing quality of service through mentorship and including programs to help those with and without families.

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7 Things Leonardo da Vinci Can Teach You About Creativity

7 Things Leonardo da Vinci Can Teach You About Creativity | digitalNow | Scoop.it
Author, Creativity Expert, Speaker, Juggler
Don Dea's insight:

By nature children are curious, but as we grow up much of our inquisitiveness ebbs.

“Almost all children in their natural state ask lots of questions. That’s how they learn so much in the first five years of life. But then we send them to school where they learn that answers are more important than questions,” Gelb says.

Geniuses like da Vinci, however, maintain a passionate curiosity throughout life.

“When you work with an organization you can often tell, especially when you come in from the outside as I do as a consultant, whether the spirit of curiosity is really alive, whether people actually have a questing open mind or whether they’re a bunch of stuffy know-it-alls.”

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Can Print Magazines Save Themselves?

Can Print Magazines Save Themselves? | digitalNow | Scoop.it
And what if they don't?
Don Dea's insight:

To begin with, their quality has to be maintained. My favorites have all continued to do superb work in the midst of an ongoing struggle to stay financially viable while their web models gain traction. But most of them—with the exception ofThe Economist at $160 per year—are very inexpensive. I get regular solicitations from all my subscriptions enticing me to renew at veritable giveaway prices. Vanity Fair, for example, is $24 a year. There are all kinds of discounts touted on the web. Some gift subscriptions can be had for pennies per copy. This made sense for an industry that was dependent on selling advertising—a larger circulation meant higher ad rates—but makes less sense when ads are a shrinking source of revenue.

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Brainlike Computers, Learning From Experience

Brainlike Computers, Learning From Experience | digitalNow | Scoop.it
The new computing approach is based on the biological nervous system, specifically on how neurons react to stimuli and connect with other neurons to interpret information.
Don Dea's insight:

But last year, Google researchers were able to get a machine-learning algorithm, known as a neural network, to perform an identification task without supervision. The network scanned a database of 10 million images, and in doing so trained itself to recognize cats.

In June, the company said it had used those neural network techniques to develop a new search service to help customers find specific photos more accurately.

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Writing Can Be Lonely

Don Dea's insight:

"Beginnings are an exercise in limits," Kidder and Todd continue in explanation. "You can't make the reader love you in the first sentence or paragraph, but you can lose the reader right away. You don't expect the doctor to cure you at once, but the doctor can surely alienate you at once, with brusqueness or bravado or indifference or confusion. There is a lot to be said for the quiet beginning." 

How wisely considered, that argument, and how quietly stated. 

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3 Social Media Trends You Should Know About

3 Social Media Trends You Should Know About | digitalNow | Scoop.it
Here are three social media trends you should know about.
Don Dea's insight:
 The Social Media Job Scene: Bigger and Better

According to Business Insider, there are six social media jobs that are going to explode in 2014: SEO Specialist, Social Media Strategist, Online Community Manager, Social Media Marketing Manager, Social Media Marketing Coordinator, and Blogger or Social Media Copywriter.

If you're determined to find a social media job this year, research the jobs on this list — which are you most qualified for? Interested in? On the flip side, if you're an executive at a company that plans to invest more in social media this year, these jobs are good predictors of what people will be paying attention to in the social world in 2014. Know anything about SEO and social media? If not, you may want to add "hiring an SEO specialist" to your resolution list.

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Communication... Two Good Things About Yesterday.

Communication... Two Good Things About Yesterday. | digitalNow | Scoop.it
This is  the time of year when many of us are lucky enough to be able to take a break from the normal hectic pace of life and spend a little time reminiscing about times that have gone before.   Wh...
Don Dea's insight:

Now, it is much easier to sit at a computer and send e-mails, or text, or tweet. In fact, the number of ways that we can communicate with each other without putting pen to paper is now amazingly diverse. I approve wholeheartedly of anything that helps us keep our relationships alive.  After all, the current pace of life rarely allows the opportunity to sit down and write letters any more.  On the other hand, I can’t help but think that something has been lost, something that speaks to the art of communication

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The Practical Gift of Humility

The Practical Gift of Humility | digitalNow | Scoop.it
Don Dea's insight:

Leaders give the gift of humility every time they:

  • Praise others and give credit for work well done, without expectation of sharing in the tangible recognition that may come from it.
  • Give the challenge of new and exciting assignments to those who they feel will get the best result and grow from the experience, even if doing the work themselves would have earned them major bragging rights.
  • Step behind the rest of their team when accolades are being given for great results.
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Attention Leaders: Five Attitudes to Take to work in 2014

Attention Leaders: Five Attitudes to Take to work in 2014 | digitalNow | Scoop.it
Don Dea's insight:

Attitude # 1: Diversity is not a black and white subject   ~ There are a myriad of distinctions between human beings. Leaders who believe that diversity is limited to cultural, ethnic and gender differences must go deeper and wider to make optimal use of the richness in knowledge, thought and experience that exists in their organizations.

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Accuracy, resilience and denial

... three ways to deal with the future. Accuracy is the most rewarding way to deal with what will happen tomorrow--if you predict correctly. Accuracy rewards those that put all their bets on one possible outcome.
Don Dea's insight:

Resilience is the best strategy for those realistic enough to admit that they can't predict the future with more accuracy than others. Resilience isn't a bet on one outcome, instead, it's an investment across a range of possible outcomes, a way to ensure that regardless of what actually occurs (within the range), you'll do fine.

And denial, of course, is the strategy of assuming that the future will be just like today.

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An Emotional Approach to Strategy Execution

An Emotional Approach to Strategy Execution | digitalNow | Scoop.it
Don Dea's insight:

Leaders who are able to identify and manage patterns of emotions in a collective are better able to make their ambitious strategies a reality.
Read more at http://knowledge.insead.edu/strategy/an-emotional-approach-to-strategy-execution-3057?nopaging=1#hYIpA7OVjS5Fwj5k.99

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The Price and Prize of Strategic Partnering

Successful collaborations create transformational value, according to BP executive Luc Bardin.
Don Dea's insight:

More strategic partnerships do not necessarily translate into more profits, however. Bardin reports that more than 70 percent of business relationships fail over time, and less than 10 percent deliver on their original targets, so I asked him how a company can beat the odds.

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Print's Not Dead

Don Dea's insight:

Although print marketing can lead to success, it doesn't guarantee it. You still need to develop an effective print strategy that will put your brand in the spotlight and excite your audience. If you use the same, boring print materials as everyone else, you will have a hard time making your mark.

Get creative, put some real thought and effort into your print marketing collateral, and make use of all the tools and technologies available to you.



Read more: http://www.marketingprofs.com/articles/2014/24084/print-marketing-will-thrive-in-2014-and-beyond#ixzz2psV3qdYH

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Growth Trends, Engagement Levels, and Demographic Profiles

Don Dea's insight:

Facebook remains the dominant social network in the United States, but more and more users are diversifying to multiple platforms, according to a recent report from the Pew Internet and American Life Project.

Pew found that 73% of online adults now use a social network of some kind, and 42% use multiple social networks.

Among those who use only one major social network, 84% say Facebook is the platform they frequent, 8% use only LinkedIn, 4% Pinterest, and 2% Instagram or Twitter.



Read more: http://www.marketingprofs.com/charts/2014/24067/social-network-data#ixzz2psUXQBRY

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Understanding the Workings of Our Minds

Advances in technology, big data and analytics hold the promise to significantly augment our judgement and expertise and help us make smarter, more effective decisions.
Don Dea's insight:

The book’s central thesis is that our mind is composed of two very different systems of thinking, which Kahneman calls System 1 and System 2.  System 1 is the intuitive, fast and emotional part of our mind.  Thoughts come automatically and very quickly to System 1, without us doing anything to make them happen.  System 2, on the other hand, is the slower, logical, more deliberate part of the mind.  It’s where we evaluate and choose between multiple options, because only System 2 can think of multiple things at once and shift its attention between them.

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The Puzzling Technology Adoption Discrepancy Between Individuals and Institutions

Since the publication of its first report in 2009, I’ve closely followed the Shift Index initiative of Deloitte’s Center for the Edge.
Don Dea's insight:

“Simply put, there is a growing mismatch between the old frameworks and practices that many companies use and the structures and capabilities required to be successful in a rapidly changing environment.  Legacy corporate practices are holding businesses back from fully participating in new opportunities.  . . .As long as our institutions continue to resist the Big Shift, the journey ahead will remain stressful and pressure-packed. As workers and as leaders, our lives will not get easier unless we decide to shape, rather than simply adapt to, the future.” 

We are indeed in the middle of a historical transformation as we transition to the 21st century knowledge economy.  The traditional, industrial-age way of doing business is under siege and must evolve.  But, as the 2013 Shift Index study uncovered, this transition will be quite difficult for many institutions.

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Curb Your Cynicism

Don Dea's insight:

The cynic believes that pessimism is realism and that positive thinking is just self-delusion.  But I know that cynics are broken-hearted idealists. My goal is first to get them to shift to becoming skeptics, and then eventually, enthusiasts for their own creative evolution.

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Questions That Make A Difference

Questions That Make A Difference | digitalNow | Scoop.it
Don Dea's insight:

Do not allow your reasoning to get in the way of your living. Approach all that you do with the right questions and then make the time to live with what matters most to you.

Lead From Within: If you want to make a difference in your life and your leadership, you must begin by asking yourself questions that provoke thought, focus and action that leads to a life of more meaning and more substance.

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Brian Fisher's curator insight, January 8, 2014 3:02 PM

These are great questions we can all ask in many different areas of our lives.

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Why Do You Choose Leadership?

Why Do You Choose Leadership? | digitalNow | Scoop.it
Don Dea's insight:

What false assumptions might the organization be making?

In some companies, those who excel in one area of the work are often promoted and placed in charge of a group of others doing similar work.   The assumption is that s/he who excels is willing and able to bring the others up to his or her level of excellence.  In my experience, those who are good at doing are not necessarily good at teaching.  And so, often, the results of this tactic are disappointing for the company and frustrating for the individual.

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The Decline of Wikipedia: Even As More People Than Ever Rely on It, Fewer People Create It

The Decline of Wikipedia: Even As More People Than Ever Rely on It, Fewer People Create It | digitalNow | Scoop.it
The community that built the largest encyclopedia in history is shrinking, even as more people and Internet services depend on it than ever. Can it be revived, or is this the end of the Web’s idealistic era?
Don Dea's insight:

The project seemed laughable or shocking to many. Wikipedia inherited and embraced the cultural expectations that an encyclopedia ought to be authoritative, comprehensive, and underpinned by the rational spirit of the Enlightenment. But it threw out centuries of accepted methods for attaining that. In the established model, advisory boards, editors, and contributors selected from society’s highest intellectual echelons drew up a list of everything worth knowing, then created the necessary entries. Wikipedia eschewed central planning and didn’t solicit conventional expertise. In fact, its rules effectively discouraged experts from contributing, given that their work, like anyone else’s, could be overwritten within minutes. Wikipedia was propelled instead by the notion that articles should pile up quickly, in the hope that one Borgesian day the collection would have covered everything in the world.

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Members, fans and complementary revenue models for the New York Times

Members, fans and complementary revenue models for the New York Times | digitalNow | Scoop.it
Don Dea's insight:

Making news accessible for non-readers as well as readers is critical. News organizations have two bottom lines: they need to make enough money to keep the presses running, and they need to have a civic impact, holding the powerful responsible and giving citizens the information they need to participate in a democracy. As ad revenues decline, there’s a tendency for paywalled news sites to provide information only to the small group of people who subscribe to the paper. In the process, it’s possible that newspapers will lose their broader civic impact. If sites could find a way to get support from non-subscribers as fans, they could open their content to a broader audience and have more civic influence. - See more at: http://www.ethanzuckerman.com/blog/2013/11/05/members-fans-and-complementary-revenue-models-for-the-new-york-times/#sthash.yVINFgRu.dpuf

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